Marketing dashboard development · Marketing
See enquiries and orders on one screen instead of opening five different logins.
Marketing data lives scattered: Google Ads has its own dashboard, so does Meta, so does the website analytics tool, and the CRM has yet another view. Checking all of them regularly is unrealistic for a busy owner, so most businesses end up checking none of them consistently.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Marketing dashboard development builds a single, live view of enquiries, orders and spend, pulled from your website, ad accounts and CRM into one place. It means the owner does not log into five different tools to know how the business is doing. GullySales builds this around the specific numbers that matter to your business, not a generic template.
We build one dashboard that brings the numbers that actually matter, enquiries, cost per enquiry, orders, into a single view, updated automatically rather than compiled by hand before every review.
This is different from the written report, which explains what the numbers mean and what we are doing about them. The dashboard is the live, always-available view; the report is the interpretation of it.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Checking performance means logging into five different tools”
Ad platforms, analytics and the CRM each show their own numbers, and getting a full picture means visiting all of them separately, so most owners simply do not.
“The dashboard tracks everything and highlights nothing”
A previous attempt at a dashboard shows dozens of metrics with no indication of which ones actually matter for a decision.
“Numbers are only available once a month, in a static report”
Between reports, there is no way to check how a live campaign is performing without asking someone to pull the data manually.
“Different branches report their numbers differently”
One location's spreadsheet does not match another's, making it impossible to compare performance fairly across the business.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Metric selection
The specific numbers worth tracking for your business, agreed before any dashboard is built, rather than tracking everything possible.
Data connection
Website analytics, ad accounts and CRM connected to pull data automatically rather than manually.
Dashboard build
A single, live view of the agreed metrics, accessible to whoever needs it, on a screen or a shared link.
Branch and channel breakdowns
Views that let performance be compared across locations or channels consistently.
Maintenance and checks
Regular checks that data connections are still working correctly, since a broken feed produces a dashboard that quietly stops being trustworthy.
How the result is measured
- Dashboard accuracy against source data
- Time saved compared to manually compiling numbers
- Metrics tracked against metrics actually used in decisions
- Dashboard uptime and data freshness
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Owners who currently check several separate platforms to understand marketing performance
- Businesses with a CRM, website analytics and ad accounts that have never been connected
- Companies wanting a live view rather than waiting for a report to see how things are going
- Multi-branch businesses needing to compare performance across locations in one place
- Teams that want to define, once, exactly which numbers matter and stop tracking the rest
Not for
It is not the right fit if.
- Very small operations with too little data for a dashboard to add value over a simple spreadsheet
- Businesses wanting every possible metric tracked rather than the handful that actually drive decisions
- Anyone unwilling to grant access to the accounts and data the dashboard needs to pull from
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand what matters
We agree the specific numbers that should drive decisions, rather than everything that could technically be tracked.
- 2
Audit current data sources
We check what data exists in each tool and how reliable it currently is.
- 3
Design the dashboard
A layout is designed around the priority metrics, built to be read at a glance.
- 4
Implement connections
Data sources are connected so the dashboard updates automatically rather than requiring manual entry.
- 5
Measure and maintain
We check the dashboard's accuracy regularly and fix any broken connections before they go unnoticed.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What tools do you connect to build this?
Is the dashboard the same as the report?
Who can access the dashboard?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What if we are not happy with the work?
By industry
Marketing dashboard development, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- What a marketing report should show an owner who has no timeA one-page marketing report for an owner who reads it in five minutes: enquiries by source, how many were answered, quotes sent and orders won, ending in one line for a decision.
- A marketing audit checklist an owner can run alone in one afternoonA five-source marketing audit an owner can run alone: enquiry register, ad accounts, website analytics, CRM and last year's invoices, laid side by side, with the questions to ask each.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.