Channel performance analysis · Channel and partners
Find out which marketing channel is quietly wasting your budget.
Most businesses split their marketing budget the same way this year as last year, adjusted a little based on gut feel. Each platform reports its own version of success, so a fair comparison between Google Ads, Meta, email and word of mouth rarely happens.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Channel performance analysis is a comparison of every marketing channel you use, such as Google Ads, Meta, email and organic search, on the same measure of cost per enquiry. GullySales runs this once, or again whenever the channel mix changes enough to be worth checking, to show which channels earn their budget and which are funded out of habit.
We pull the numbers from every channel into one place and put them on the same basis: what an enquiry cost, and where possible what an order cost, by channel. This is a comparison exercise, done at a point in time or repeated periodically, rather than an ongoing report.
The output is usually uncomfortable in one place. A channel treated as reliable for years turns out to cost several times more per enquiry than a newer one. What happens next, whether budget is moved, is a separate decision handled under channel performance management.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Budget is split the same way it was last year”
The marketing budget is allocated by habit rather than by which channel actually produces enquiries at a reasonable cost.
“Google Ads, Meta and email are compared using different numbers”
Each platform's own dashboard defines success differently, so channels cannot be lined up against each other honestly without extra work.
“A channel that used to work is kept funded out of habit”
A channel that performed well two years ago keeps receiving budget because nobody has checked whether it still does.
“Nobody has looked at cost per enquiry by channel in months”
Spend reports exist, but the specific number that matters, what each channel costs per enquiry, has not been calculated recently or at all.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Channel data pull
Spend, reach and enquiry data gathered from every active marketing channel into one working file.
Common measurement basis
Every channel's numbers converted to the same measure, usually cost per enquiry and, where available, cost per order.
Comparison report
A ranked view of channels by cost per enquiry, with a plain note on which are earning their budget.
Trend view
Whether each channel's performance is improving, holding steady or declining over the period reviewed.
Recommendation summary
Which channels justify more budget, which need fixing before more is spent, and which should be reduced.
How the result is measured
- Cost per enquiry by channel
- Cost per order by channel, where tracked
- Share of total budget by channel against share of enquiries produced
- Channel performance trend over the period reviewed
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses spending across three or more marketing channels without a shared comparison
- Owners who suspect one channel is underperforming but have never confirmed it with numbers
- Companies about to set next year's marketing budget and want it based on evidence
- Businesses that inherited a media mix from a previous agency or employee
- Teams that want an independent second opinion on channel performance
Not for
It is not the right fit if.
- Businesses using a single marketing channel, where there is nothing to compare
- Anyone without any tracking on enquiries, since the analysis has nothing to measure against
- Businesses that only want a channel confirmed as good, not genuinely reviewed
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the channel performance analysis work runs
- 1
Understand the current mix
We list every channel currently receiving budget and how much.
- 2
Audit the available data
We check what each channel's platform reports and where the gaps in tracking are.
- 3
Build the common measure
Every channel's numbers are converted to cost per enquiry so they can be fairly compared.
- 4
Analyse and report
A ranked comparison is produced with a plain explanation of what is behind each channel's number.
- 5
Recommend next steps
We suggest where budget should move, without making that decision for you.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How often should this be done?
How is this different from campaign analytics and performance reporting?
What if we do not track enquiries by channel today?
Is this the same as channel performance management?
Will you tell us to cut a channel entirely?
Is this part of the free audit?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
By industry
Channel performance analysis, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.