Marketing operations · Marketing
Your team rebuilds the same report, calendar and approval chase from scratch each time.
Marketing strategy and campaigns get most of the attention. The daily friction that slows a team down is usually operational. Nobody knows where the latest logo file is, a content request has no standard form, and a freelancer's invoice sits unchecked against what was actually agreed.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Marketing operations is the behind-the-scenes work of setting up the tools, templates and processes a marketing team uses day to day. That includes a shared asset library, a request form and a vendor approval process. GullySales sets this up around how your team actually works, so the same avoidable delays do not keep repeating.
We look at how your team actually works today. Then we set up the specific tools and processes needed to remove that recurring friction. That means a shared asset library, a request template and a simple vendor approval step, not a large system nobody will use.
This is the operational layer underneath everything else. A good strategy and good campaigns still lose time and quality if the basic operating process around them is disorganised.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Every campaign uses a different template and checklist”
Without a shared standard, each campaign is planned and tracked differently depending on who happens to be running it.
“Nobody knows which file holds the latest version of a creative”
Logos, brand assets and past campaign files are scattered across personal drives and chat threads, so the current version is never certain.
“Vendor invoices arrive with nobody checking them against what was agreed”
A freelancer or agency bill is paid without comparing it to the original scope, since there is no simple process to catch a discrepancy.
“A new team member takes weeks to learn how anything is done”
Process knowledge exists only in people's heads, so onboarding a new hire or freelancer means repeatedly explaining the same basics.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Asset library setup
A single, organised place for logos, brand assets and past campaign files, so the current version is always clear.
Request and brief templates
Standard forms for requesting content, design or campaign work, so nothing important is missed at the start.
Vendor and freelancer process
A simple onboarding and invoice-checking step for anyone external working on your marketing.
Process documentation
How the team's core recurring tasks actually work, written down so a new person can follow it without asking around.
Operational health check
A periodic review of whether the tools and processes are being used as intended, and adjustment where they are not.
How the result is measured
- Time saved on recurring administrative tasks
- Asset retrieval time
- Vendor invoices checked against agreed scope
- New team member time to productivity
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Marketing teams of two or more people without shared templates or a single source of truth for assets
- Businesses working with several freelancers or vendors with no consistent onboarding or approval process
- Companies where a new team member takes weeks to learn how anything is actually done
- Owners frustrated by recurring, avoidable delays in getting marketing work out
- Businesses scaling their marketing activity faster than their internal process can support
Not for
It is not the right fit if.
- One-person marketing operations with no handovers or shared processes to formalise
- Businesses wanting a large enterprise system when a few simple templates would solve the actual problem
- Teams unwilling to actually adopt a new process once it is set up
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the marketing operations work runs
- 1
Understand daily friction
We ask the team directly what wastes their time, since this is usually more revealing than reviewing strategy documents.
- 2
Audit current tools and files
We check where assets, templates and vendor records currently live, and how scattered they actually are.
- 3
Design the operating setup
Templates, an asset library structure and a vendor process are designed to fit how the team already works.
- 4
Implement and train
The team is walked through the new setup and given time to adopt it properly.
- 5
Review and adjust
We check periodically that the process is actually being followed and adjust anything causing friction of its own.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need special software for this?
How is this different from marketing workflow automation?
Will our team actually use a new process?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Marketing operations, written for your industry.
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Read before you buy
- Marketing attribution for an SME: how to know which source brought the orderA small firm can find which source brought an order with one question on the first call and one column in the enquiry sheet. Here is the question, the sheet and when it misleads.
- Consent and marketing data: what to check before you message a customer listGeneral questions to answer before you send a promotional message to a customer list: where each number came from, what was agreed, how people opt out, and what to record. Confirm the specifics with your adviser.
- Marketing tools an SME actually needs: a short list and a long list of things to skipFive plain tools to start with: a place to hold enquiries, a form, a tracking sheet, a calendar and a phone line. Here is what to skip until a stated trigger is met.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.