Outsourced marketing department · Marketing
Get a whole marketing team without hiring a single marketing employee.
Hiring a complete in-house marketing team means separate people for strategy, content, ads and social media. That is a significant cost and management commitment most small and mid-sized businesses are not ready for, even when they need all of that work done.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
An outsourced marketing department is a full team, covering strategy, content, ads, social media and reporting, run for your business by GullySales. It stands in for an in-house marketing department you have not yet built. It suits businesses that need every part of marketing covered but are not ready to hire and manage a team of specialists directly.
We provide this as one arrangement. Our Nagarbhavi team covers strategy, execution and reporting across the channels your business actually needs. It works as one department reporting to you, rather than a single freelancer trying to cover everything alone.
This differs from a fractional chief marketing officer, which provides senior direction and oversight of a team, in-house or external. An outsourced marketing department provides the team itself, doing the actual work.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“One freelancer is expected to cover strategy, content, ads and social media”
A single person is stretched across every marketing discipline, so each one gets less attention than it actually needs.
“Several small vendors are managed with no single point of accountability”
A social media freelancer, an ad specialist and a content writer each work separately, and coordinating between them falls entirely on the owner.
“Marketing coverage stops when one person is unavailable”
A single freelancer's holiday or departure leaves marketing activity paused until a replacement is found and brought up to speed.
“Hiring a full in-house team feels premature”
The business needs marketing done properly across several channels, but the cost and management overhead of a full in-house department is not yet justified.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Full-service coverage
Strategy, content, advertising, social media and reporting handled by one coordinated team rather than separate vendors.
Single point of contact
One account lead who coordinates the whole team and reports to you directly.
Coverage continuity
Work continues without interruption if one team member is unavailable, since the team is not a single freelancer.
Strategy and reporting
A combined view of strategy progress and channel performance, reported once rather than piecemeal by vendor.
Flexible scope
The specific mix of services adjusted as your needs change, without renegotiating separate vendor contracts each time.
How the result is measured
- Enquiries and orders across all covered channels
- Coverage continuity during team member absences
- Scope changes handled without disruption
- Overall marketing spend against agreed budget
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses needing marketing covered across several channels but not ready to hire an in-house team
- Owners currently relying on a single freelancer to cover work that really needs several specialists
- Companies that have tried and struggled to manage multiple separate freelancers or small agencies
- Businesses wanting one point of accountability for all marketing rather than several disconnected vendors
- Growing companies that expect to eventually build an in-house team but need coverage in the meantime
Not for
It is not the right fit if.
- Businesses that already have a capable in-house marketing team
- Very small operations needing only one specific service rather than full department coverage
- Owners wanting to remain closely hands-on with every individual marketing decision
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand the coverage needed
We agree which marketing functions your business genuinely needs covered right now.
- 2
Audit current marketing
We review any existing activity, vendors or freelancers to see what should continue, change or stop.
- 3
Assign the team
The relevant members of our team are assigned to your account, with one lead coordinating the whole.
- 4
Implement across channels
Work begins across the agreed services, run as one coordinated department rather than separate projects.
- 5
Measure and adjust
We report back and adjust the scope of coverage as your business needs evolve.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from hiring an agency for one specific service?
How is this priced?
Can we start small and expand the scope later?
Who do we actually speak to day to day?
How long is the contract?
How soon will we see results?
What do you need from us?
What if we are not happy with the work?
By industry
Outsourced marketing department, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Agency, freelancer or in-house: a plain comparison for a business spending modestlyWhat an agency, a freelancer and an in-house marketer are each good at for a business with a modest budget, where the hand-offs between them fail, and how to combine two without paying twice.
- When a fractional CMO makes sense for a company with no marketing headA full-time marketing head is the wrong first hire for many firms. Judge the choice by decisions waiting and hours of real work, not by title, and know when a fractional CMO is not the answer.
- Is outsourcing sales and marketing safe for a small business?It is safe when you keep ownership of your accounts, your customer records and your decisions, and write the exit down before you start. A first-time buyer's guide to what to hand over.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.