Revenue planning and fractional leadership · Sales
The business has outgrown founder-led sales and cannot yet justify a full-time sales head.
Many businesses reach a point where the owner is still closing the biggest deals personally and the sales team has no senior leader guiding it day to day. Hiring a full-time head of sales is a large commitment to make before the revenue clearly supports it.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Revenue planning and fractional leadership puts an experienced sales leader in your business part-time. They set the revenue plan, run the review cadence and coach the team, without the cost of a full-time hire. GullySales provides this leadership from its own team, reported against the plan it sets.
We provide that leadership on a part-time basis. That means setting the revenue plan, running the pipeline review cadence, and coaching the existing team, for a fraction of the days a full-time hire would need. The owner is freed to focus on the business, not every deal in it.
This is delivered by our own team, reported on enquiries, pipeline and orders, and scoped with a written fee after the first conversation, with no default twelve-month lock-in.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The owner is still the best closer in the room”
Every important deal still needs the owner personally involved, which limits how much the business can grow beyond their own time.
“The sales team has managers, not leaders”
People are supervised day to day, but nobody is setting the revenue plan, running a proper forecast, or coaching for the long term.
“A full-time hire feels too big a step”
The business is not sure it can justify a senior salary yet, so the gap in leadership continues while the decision is delayed.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Revenue plan
A working plan for the period ahead, built from pipeline, capacity and the market, not a guess.
Leadership cadence
Pipeline reviews, forecast checks and coaching sessions run on a schedule agreed with you.
Team coaching
Regular coaching for existing reps, tied to real deals rather than generic training.
Hiring input
Guidance on the next sales hire, if and when the plan shows one is needed.
Reporting
Enquiries, pipeline and orders reported against the plan, in plain language for the owner.
Handover readiness
The function is built so it can transition to a full-time hire smoothly, when the business is ready for one.
How the result is measured
- Revenue against the plan
- Pipeline coverage
- Forecast accuracy
- Team coaching sessions held
- Owner time spent on individual deals
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses where the owner is still personally closing most of the significant deals
- Companies that have grown past founder-led sales but are not ready for a full-time sales head
- Sales teams with no senior leader running a regular review or coaching cadence
- Owners who want an outside, experienced voice in revenue decisions without a full hire
- Businesses testing whether a senior sales function is worth the investment before committing to one
Not for
It is not the right fit if.
- Businesses already able to justify and afford a full-time, permanent sales leader
- Very early-stage businesses still finding their first repeatable sale
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
First conversation
We look at how sales is currently run and where a fractional leader would add the most value.
- 2
Build the revenue plan
A plan for the period ahead, built from your pipeline and capacity.
- 3
Set the cadence
A review, forecasting and coaching rhythm for the sales team begins.
- 4
Run the function
Our leader works with your team on the agreed schedule, part-time rather than full-time.
- 5
Report and review
Progress against the plan is reported, and the plan is adjusted as the business moves.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How many days a week is this?
Can this become a full-time hire later?
Does the fractional leader manage our existing team directly?
How is this different from revenue target planning?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Revenue planning and fractional leadership, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Fractional CRO or a full-time sales head: how to chooseA fractional chief revenue officer suits a firm that needs senior direction but not a full-time salary; a full-time sales head suits one with a team to run every day. How to decide.
- When a fractional CMO makes sense for a company with no marketing headA full-time marketing head is the wrong first hire for many firms. Judge the choice by decisions waiting and hours of real work, not by title, and know when a fractional CMO is not the answer.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.