Fractional chief revenue officer (CRO) · Sales
Sales and marketing report two different versions of the same pipeline.
As a business grows, sales starts closing deals that marketing's own numbers do not fully explain. Pricing and technology decisions get made with nobody senior enough to own the trade-offs. The owner ends up reconciling it all personally, on top of everything else they already run.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A fractional chief revenue officer (CRO) is a part-time, senior leader who owns the revenue number end to end. The role aligns sales, marketing and customer success, and makes the pricing, forecasting and technology decisions that need someone senior to own them. GullySales places one of our team in this role for a set number of days a month, reporting directly to you or your board.
A full-time chief revenue officer would fix this, but is not always affordable or necessary yet. A fractional CRO takes on that ownership for a set number of days a month. The role reconciles sales and marketing's numbers into one honest picture, sits in on pricing and technology decisions, and owns the revenue forecast that goes to your board.
This is a senior seat at the table, not an extra layer of reporting, and it differs from a fractional head of sales, who runs the sales team's day-to-day work.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Sales and marketing report two different versions of pipeline health.”
Each team has its own numbers, and nobody has the authority or the time to reconcile them into one honest picture.
“There is no one person who owns the revenue number end to end.”
Sales owns closing, marketing owns enquiries, and the gap between the two is nobody's specific job.
“Big decisions get made without anyone senior enough to own the trade-offs.”
Pricing, sales compensation and technology choices are made piecemeal, without someone weighing their effect on the whole revenue engine.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Revenue leadership sessions
Regular, structured time with the owner or board reviewing the revenue picture and making decisions that need a senior view.
Cross-functional alignment
Sales, marketing and customer success reconciled into one shared view of pipeline and revenue, not three separate reports.
Forecasting oversight
A revenue forecast built and owned at a senior level, reported honestly rather than optimistically.
Pricing and technology input
A senior voice in decisions on pricing changes, sales compensation and the tools your revenue teams rely on.
Board and investor-ready reporting
Revenue reporting built to a standard suitable for a board or investor conversation, not an internal spreadsheet.
How the result is measured
- Revenue forecast accuracy against actual results
- Alignment issues between sales and marketing resolved
- Decisions made at a senior level per month
- Time to close gaps identified in reviews
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses that have outgrown ad hoc revenue decisions but are not ready to hire a full-time CRO
- Owners currently reconciling sales and marketing's conflicting numbers themselves
- Companies making pricing or sales technology decisions with nobody senior enough to own the trade-offs
Not for
It is not the right fit if.
- Your revenue function is small enough that the owner can reasonably own it directly; a fractional CRO adds a layer you may not need yet
- You want daily, hands-on management of the sales team; that is closer to a fractional head of sales
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Audit the revenue function
We review how sales, marketing and customer success currently work together, and where the gaps and conflicts sit.
- 2
Set priorities with the owner
We agree what a fractional CRO should focus on first, based on where the biggest gaps in leadership currently are.
- 3
Run the leadership cadence
Regular sessions are set up to review the revenue picture, make decisions and hold teams accountable to the plan.
- 4
Align the teams
Sales, marketing and customer success are brought into one shared reporting and forecasting rhythm.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from a fractional head of sales?
How many days a month does this involve?
Who does the fractional CRO report to?
How is this priced?
How long is the contract?
How soon will we see results?
What do you need from us?
What if we are not happy with the work?
By industry
Fractional chief revenue officer (CRO), written for your industry.
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Read before you buy
- Sales team structure for a company of 20 to 50 peopleHow to organise selling in a company of 20 to 50 people: when to split hunters from farmers, inside from field, and when the first sales manager becomes necessary.
- Fractional CRO or a full-time sales head: how to chooseA fractional chief revenue officer suits a firm that needs senior direction but not a full-time salary; a full-time sales head suits one with a team to run every day. How to decide.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.