Fractional head of sales · Sales
Your reps report to you, and you have no time to actually manage them.
In a lot of small businesses, the sales team's manager is, on paper, the owner. The owner is also handling operations, finance and everything else, with no time left to run a proper weekly pipeline review or coach a rep on a real call. Deals slip quietly, and targets get checked at the end of the month rather than managed through it.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A fractional head of sales is a part-time, hands-on sales manager, for a set number of days a week rather than a full-time salary. The role runs the pipeline reviews, coaches reps on real calls, and holds the team to a process. GullySales places one of our team in this role, reporting to you, until the business is ready for a full-time hire.
A fractional head of sales does that job for a set number of days a week. The role reviews the pipeline, coaches reps on actual calls, holds the team to whatever process exists, and reports clearly to you on where things stand. This is hands-on management of the team's daily work, not high-level strategy from a distance.
This is different from a fractional chief revenue officer, who owns revenue strategy across sales, marketing and customer success.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Reps report to the owner, who is also doing five other jobs.”
Sales management happens in the gaps between everything else the owner is responsible for, which means it barely happens at all.
“Nobody runs a weekly pipeline review.”
Deals slip quietly for weeks because there is no regular check on what is stuck and why.
“There is no one coaching reps on actual calls.”
Performance is checked against a target at month end, with no coaching along the way to actually improve how a rep sells.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Pipeline reviews
A regular, structured review of every open deal, what is stuck, and what needs to happen next.
Rep coaching
Direct coaching on real calls and deals, not just a target check at the end of the month.
Process enforcement
Whatever sales process exists is actually followed and checked, rather than left to individual habit.
Hiring and onboarding oversight
Support recruiting and bringing new reps up to speed, so the team's growth does not fall entirely on the owner.
Reporting to the owner
A clear, honest report on where the team stands against target, and what is being done about any gap.
How the result is measured
- Pipeline reviewed on a weekly cadence
- Coaching sessions held per rep per month
- Deals identified as stuck and the action taken
- Target attainment by rep and by team
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses whose sales reps report to an owner who has no time to actually manage them
- Teams with no weekly pipeline review, so slipping deals are only noticed at month end
- Companies where reps are checked against targets but never coached on how to hit them
Not for
It is not the right fit if.
- Your sales team already has a capable full-time manager; this would duplicate a role that exists
- You want strategic oversight across sales, marketing and customer success; that fits a fractional chief revenue officer better
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the fractional head of sales work runs
- 1
Audit current sales management
We look at how the team is currently managed, what is missing, and what the owner has been quietly carrying.
- 2
Set the working cadence
We agree the days per week this role covers and the specific responsibilities it takes on.
- 3
Run pipeline reviews and coaching
Reviews and regular coaching begin, holding the team to a process rather than individual habit.
- 4
Report to the owner
A clear report keeps the owner informed without needing to be involved in the daily management themselves.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How many days a week does this role cover?
How is this different from a fractional chief revenue officer?
Will the team know this person is part-time?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Fractional head of sales, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- The sales leader's first ninety days in a small companyA plan for a new sales head or fractional sales lead in a small firm: what to learn from customers first, which one process to fix, what to measure, and when to touch the team.
- When a fractional head of sales makes sense for a founder-led companySigns that the founder is the sales bottleneck, what a part-time head of sales can own, and when a full-time hire or a consultant is the better choice.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.