Revenue growth audit · Sales
You do not know which part of the funnel is actually losing you money.
Most businesses can point to one part of the funnel they suspect is broken. That might be enquiries that never get called back, a website that gets traffic but no orders, or a sales team that closes slowly. Few have looked at the whole thing together to see which weak point is actually costing the most.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A revenue growth audit is a structured review of how enquiries turn into revenue across marketing, sales and the handover between them. It is ranked by what is costing you the most first. It starts when you tell us what you need, and we read your brief before we call.
The review looks at how enquiries arrive, how fast they are answered, and whether they were ever buyers. It also checks how many times they are followed up, what happens at the marketing-to-sales handover, and whether the CRM can be trusted. The findings are ranked by what to fix first, not listed in the order we happened to look at them.
Tell us what you need and we will read it before we call. The scope, the fee and the term follow in writing.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Marketing and sales measure success differently”
Marketing reports leads generated, sales reports orders closed, and neither number explains what happened to the leads in between.
“Nobody has timed the response to an enquiry”
An enquiry might sit for hours or days before anyone calls, and nobody has checked because nobody was asked to.
“The CRM shows activity, not truth”
Deals are marked as follow-up in progress for reasons nobody could explain if asked, and the pipeline numbers cannot be trusted for a decision.
“Growth is being chased at the top of the funnel”
More spend goes into generating enquiries while the stages that convert them sit unexamined, because that is where the attention has always gone.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Enquiry journey mapping
How an enquiry actually moves from first contact to order, traced stage by stage, not as it is assumed to work.
Response time check
How long it actually takes for an enquiry to receive a first reply, measured rather than estimated.
Marketing-to-sales handover review
What happens at the point marketing hands a lead to sales, and what gets lost there.
CRM and data trust check
Whether the pipeline data reflects reality closely enough to plan from.
Scored, written report
Every finding ranked by likely impact on revenue, with a plain recommendation for each.
Priority action list
What to fix first, second and third, so effort goes where it will be noticed.
How the result is measured
- Response time to enquiries
- Enquiries lost between marketing and sales
- CRM data accuracy
- Conversion rate by funnel stage
- Priority issues identified and their revenue impact
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses spending on marketing without a clear view of what happens to the enquiries it produces
- Owners who suspect a specific stage of the funnel is losing them business but cannot prove which one
- Companies about to invest in a new campaign, hire or system and want to know the current state first
- Sales and marketing teams that blame each other for missed revenue
- Businesses that have never had their enquiry-to-order journey looked at as one connected process
Not for
It is not the right fit if.
- Businesses that have already had a thorough audit in the last few months with no major changes since
- Single-product businesses with a very short, already well-understood sales process
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the revenue growth audit work runs
- 1
First conversation
A conversation covering how enquiries arrive, how they are handled and how they are tracked.
- 2
Data and system review
We look at your CRM, call records and reporting to see what the numbers actually show.
- 3
Score the findings
Each issue is ranked by its likely effect on revenue, not by how easy it is to fix.
- 4
Deliver the report
A written report, in plain language an owner can act on.
- 5
Agree what happens next
Where the findings point to a specific service, we scope that separately and put the fee in writing.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do I pay before work starts?
What happens after the report?
How is this different from a sales audit?
Do you need access to our CRM to do this?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What if we are not happy with the work?
By industry
Revenue growth audit, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How to read a diagnostic report and decide what to do firstA way to sort the findings in a sales diagnostic or audit report by effort and by orders at stake, and to decide which fixes your own team can do and which need outside help.
- What a sales and marketing diagnostic looks at, record by recordA diagnostic reads your own records: CRM, call logs, ad accounts, quotes and invoices. Each shows part of the picture and hides another part. Here is what each can and cannot tell.
- What should I fix first: website, ads or follow-upA decision order for owners with limited money: find where enquiries are lost, fix the stage nearest the order first, and see how the answer differs for a clinic, a dealer and a factory.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.