Strengthening Digital Presence and Patient Engagement for Chord Road Hospital
Overview
Chord Road Hospital, a trusted name in healthcare for over 30 years, has built its legacy on compassionate service, clinical excellence, and patient-centred care. With a mission to deliver advanced, personalised medical treatment using the latest technology, the hospital continues to be a symbol of trust for thousands of families. Despite its strong offline reputation, Chord Road Hospital recognised the need to enhance its digital presence and connect more effectively with patients online. The goal was to build awareness, improve engagement, and strengthen its brand image through a unified digital strategy. Partnering with GullySales, Chord Road Hospital underwent a complete digital transformation — from website design and SEO to content marketing, social media management, and PR activities — creating a stronger online foundation that reflects the hospital’s legacy of excellence and compassion.
Challenges Faced
Before collaborating with GullySales, Chord Road Hospital faced several challenges that limited its digital growth and online visibility:
Limited Online Visibility :Search rankings and online presence did not reflect the hospital’s reputation.
Low Social Media Engagement :Lack of structured and consistent social media communication reduced patient interaction.
Unstructured Marketing Activities :No coordinated digital marketing or PR plan to highlight milestones or success stories.
Sales and Inquiry Management :Need for improved processes to manage patient inquiries and leads effectively.
Solutions Provided by GullySales
To address these challenges, GullySales implemented a 360° digital marketing and communication strategy customised to the hospital’s needs:
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Website Design & Development : Redesigned a clean, responsive, and patient-friendly website highlighting key services, departments, and achievements.
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Content Writing & Brand Messaging
Created engaging, easy-to-understand content for all major pages — Home, About, Products, Certificates, Channel Partners, and Contact — highlighting the brand’s values and solutions in simple, farmer-centric language. -
Wireframe & UX Planning
Developed a clear, intuitive site structure and navigation flow to make it easy for visitors to explore products, learn about the brand, and get in touch. -
Visual Branding & Graphic Design
Designed consistent visual elements including icons, banners, and product imagery that align with the organic and natural identity of Divya Agros. -
SEO-Optimised Framework
Implemented a basic SEO structure with meta titles, descriptions, and keyword integration to improve discoverability and online reach. -
Website Deployment & Testing
Deployed the completed website at https://divyaagros.gullytest.com after thorough browser and device compatibility testing to ensure a seamless user experience.
Results
Website Traffic: Achieved a 60% increase in organic traffic within six months.
Appointment Bookings: Online bookings increased by 40% following the website redesign and SEO enhancements.
Social Media Engagement: Grew social media following by 45% and increased engagement by 70%.
Patient Reviews: Positive reviews on Google and healthcare review sites increased by 35%, significantly boosting the hospital's online reputation.
Website Traffic: Achieved a 60% increase in organic traffic within six months.
Appointment Bookings: Online bookings increased by 40% following the website redesign and SEO enhancements.
Social Media Engagement: Grew social media following by 45% and increased engagement by 70%.
Patient Reviews: Positive reviews on Google and healthcare review sites increased by 35%, significantly boosting the hospital's online reputation.
Conclusion
Chord Road Hospital transformed its online presence through a targeted digital marketing strategy, driving more traffic, engagement, and patient appointments. GullySales' comprehensive approach enhanced the hospital's visibility and significantly improved its ability to connect with patients, ensuring a focus on healing and well-being.