Campaign governance · Marketing
Stop a rushed campaign from going out under your name with the wrong claim.
Once more than one person can start a campaign, something eventually goes out wrong. A discount that was never approved, a claim the business cannot actually support, a logo used in the wrong colour. Nobody meant it to happen, there was simply no checkpoint that would have caught it.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Campaign governance is the set of approval steps, budget limits and brand rules that a marketing campaign must pass through before it goes live. GullySales sets these up in writing, once, so a rushed campaign near a festival or launch cannot go out with an unapproved price, offer or claim.
We write a short governance framework specific to your business: who can approve what, and at what spend a second signature is needed. This is not a compliance department, it is three or four rules that fit on one page.
The point is speed with fewer mistakes, not more meetings. A clear rule that a discount over a certain amount needs one approval is faster in practice than an unwritten habit of asking whoever happens to be around.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A campaign goes live with a claim nobody approved”
A social post or ad states something the business cannot actually deliver, and it is only caught after a customer asks about it.
“Every team member has a different version of the brand guidelines”
The logo, colours and tone drift slightly with each new person who touches marketing, because the actual rules exist only in someone's memory.
“Budget gets spent before anyone signs off the plan”
An ad account is topped up and campaigns start running before the spend was actually agreed by whoever controls the budget.
“A branch runs its own offer that contradicts head office”
One location advertises a discount the rest of the business is not honouring, and customers notice the difference before management does.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Approval framework
A short, written rule set on who can approve what, and at what spend or claim level a second signature is required.
Brand and claims checklist
A one-page reference on logo use, tone and which statements need a check before publishing.
Budget sign-off process
A simple step that confirms spend is agreed before an ad account or campaign is funded.
Branch and franchise rules
Where relevant, what a local team can decide on its own and what needs head office agreement.
Governance review
A periodic check, at an interval agreed with you, on whether the rules are being followed, with adjustments if they are slowing things down more than they help.
How the result is measured
- Campaigns approved through the framework versus outside it
- Incidents of unapproved claims or offers
- Time from campaign draft to approval
- Branches or teams following the framework consistently
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with more than one person able to create or approve marketing campaigns
- Multi-branch or multi-location businesses where a local team runs its own offers
- Owners who have been caught out by a wrong price or claim going live before
- Businesses working with more than one agency or freelancer on marketing
- Franchise or dealer networks where local marketing needs to stay within brand rules
Not for
It is not the right fit if.
- One-person businesses where the owner approves everything already
- Businesses wanting a large compliance process; this is a light framework, not a legal department
- Anyone who wants rules but has no intention of actually enforcing them
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the campaign governance work runs
- 1
Understand what has gone wrong before
We start with any past incidents: a wrong claim, an unapproved offer, a spend that surprised someone.
- 2
Audit who currently approves what
We map who actually signs off campaigns today, formally or informally.
- 3
Write the framework
A short set of rules is drafted and agreed with the people who will use it.
- 4
Implement across teams
The framework is shared with everyone who creates or approves marketing, including any agencies involved.
- 5
Review and adjust
We check periodically whether the rules are working and tighten or loosen them as needed.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will this slow our campaigns down?
Do we need this if we only have one marketing person?
What happens when a rule is broken?
Can this cover franchise or dealer locations?
Does GullySales follow its own governance rules?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Related services
Often bought with this, or instead of it.
Read before you buy
- What a media proof of execution should containBefore you argue about whether a campaign worked, establish that it ran. Photographs, tear sheets, broadcast logs and screening reports, medium by medium.
- UTM tracking for campaignsFive parameters decide whether your analytics can tell one campaign from another. The hard part is not the tags, it is four people tagging links four different ways.
- How to review advertising creative without wrecking itYou are approving a PDF at full zoom on a laptop. Your customer will see it at forty metres, or on a muted phone, for three seconds. Every useful review starts by closing that gap.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.