Marketing data consent and compliance · Marketing
Make sure the phone numbers on your marketing list were actually given with permission.
Marketing lists are often built up over years, from business cards, old spreadsheets, website forms and events, without a consistent record of what each person actually agreed to. As data protection rules tighten, this creates real risk alongside the more obvious problem of marketing to people who never wanted to hear from you.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Marketing data consent and compliance checks that the customer data used for calls, SMS, WhatsApp and email marketing was collected with proper consent. It also checks that data is handled in line with India's data protection rules. GullySales reviews how your lists were built and sets up a simple, ongoing way to keep new data compliant, rather than treating this as a one-time legal exercise.
We review how your lists were built, what consent was recorded at the time, and where gaps exist. Then we set up a simple, repeatable way of capturing and recording consent going forward.
This is a practical marketing review, not legal advice. Where a genuine legal question arises, we say so directly and point you to a qualified advisor rather than guessing at a compliance answer ourselves.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Nobody can say where half the marketing list came from”
Contacts have been added from years of business cards, referrals and old forms, with no record of what, if anything, each person agreed to.
“A bought list is used with no idea of its consent status”
A list purchased from a third party is used for calls or messages without knowing whether the people on it actually agreed to be contacted this way.
“Consent is not recorded when new data is collected”
A new sign-up form collects a phone number and email but does not clearly record what the person agreed to receive.
“Unsubscribe and opt-out requests are not consistently honoured”
Someone asks to stop receiving messages, and without a clear process, they continue to receive them anyway.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
List and source review
An honest check of where your current marketing contacts came from and what consent, if any, exists for each source.
Risk flagging
A plain list of the higher-risk parts of your data, such as a bought list with unclear origin, ranked by how urgently to address them.
Consent capture process
A simple, repeatable way to record consent when new contacts are added, through forms, sign-up sheets or events.
Opt-out handling
A clear process for recording and honouring unsubscribe or opt-out requests promptly.
Ongoing review
A periodic check that new data continues to be collected and handled correctly.
How the result is measured
- Contacts with a recorded consent source
- Opt-out requests honoured within an agreed time
- New sign-up points with a consent process in place
- Flagged risk areas addressed over time
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with marketing lists built up over years from mixed and unclear sources
- Companies running SMS, WhatsApp or call-based marketing without a clear consent record
- Owners concerned about data protection risk as rules around customer data tighten
- Businesses buying or renting lists and wanting an honest check on the compliance risk
- Teams setting up new forms or sign-up processes and wanting consent captured correctly from the start
Not for
It is not the right fit if.
- Businesses wanting formal legal advice or certification; we recommend a qualified lawyer for that
- Companies unwilling to change any current data practice regardless of what the review finds
- Very small operations with a short, clearly consented list and no compliance concern to address
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand your data sources
We map where your current marketing contacts have come from over time.
- 2
Audit consent records
We check what evidence of consent exists for each source and flag the gaps.
- 3
Design the consent process
A simple, practical way to capture and record consent going forward is agreed and documented.
- 4
Implement across forms and channels
The process is applied to your website forms, sign-up sheets and any events collecting new data.
- 5
Review periodically
We check the process is still being followed and adjust it as your data collection points change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is this a legal service?
Should we stop using our existing list entirely?
What counts as proper consent?
How long does an initial review take?
How is this priced?
How long is the contract?
Who will actually do the work?
What do you need from us?
By industry
Marketing data consent and compliance, written for your industry.
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Read before you buy
- Capturing the gifter's details: how to remember birthdays and anniversaries for next year's orderWhat to ask a gift buyer at checkout so you can remind them before the same birthday or anniversary next year, with consent wording, a timing rule for the one reminder, and occasions never to remind about.
- Call tracking for advertisingA number per campaign tells you which media produced calls and how many rang out unanswered. Recording and attributing those calls is personal data, and that responsibility is yours.
- Building an email list from your customers and enquiries without buying a databaseHow an Indian business collects email addresses with permission at billing, on the quotation and in the WhatsApp reply, and gives people a reason to open what it sends.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.