Marketing data consent and compliance · Marketing
Make sure the phone numbers on your marketing list were actually given with permission.
Marketing lists are often built up over years, from business cards, old spreadsheets, website forms and events, without a consistent record of what each person actually agreed to. As data protection rules tighten, this creates real risk alongside the more obvious problem of marketing to people who never wanted to hear from you.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Marketing data consent and compliance checks that the customer data used for calls, SMS, WhatsApp and email marketing was collected with proper consent. It also checks that data is handled in line with India's data protection rules. GullySales reviews how your lists were built and sets up a simple, ongoing way to keep new data compliant, rather than treating this as a one-time legal exercise.
We review how your lists were built, what consent was recorded at the time, and where gaps exist. Then we set up a simple, repeatable way of capturing and recording consent going forward.
This is a practical marketing review, not legal advice. Where a genuine legal question arises, we say so directly and point you to a qualified advisor rather than guessing at a compliance answer ourselves.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Nobody can say where half the marketing list came from”
Contacts have been added from years of business cards, referrals and old forms, with no record of what, if anything, each person agreed to.
“A bought list is used with no idea of its consent status”
A list purchased from a third party is used for calls or messages without knowing whether the people on it actually agreed to be contacted this way.
“Consent is not recorded when new data is collected”
A new sign-up form collects a phone number and email but does not clearly record what the person agreed to receive.
“Unsubscribe and opt-out requests are not consistently honoured”
Someone asks to stop receiving messages, and without a clear process, they continue to receive them anyway.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
List and source review
An honest check of where your current marketing contacts came from and what consent, if any, exists for each source.
Risk flagging
A plain list of the higher-risk parts of your data, such as a bought list with unclear origin, ranked by how urgently to address them.
Consent capture process
A simple, repeatable way to record consent when new contacts are added, through forms, sign-up sheets or events.
Opt-out handling
A clear process for recording and honouring unsubscribe or opt-out requests promptly.
Ongoing review
A periodic check that new data continues to be collected and handled correctly.
How the result is measured
- Contacts with a recorded consent source
- Opt-out requests honoured within an agreed time
- New sign-up points with a consent process in place
- Flagged risk areas addressed over time
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with marketing lists built up over years from mixed and unclear sources
- Companies running SMS, WhatsApp or call-based marketing without a clear consent record
- Owners concerned about data protection risk as rules around customer data tighten
- Businesses buying or renting lists and wanting an honest check on the compliance risk
- Teams setting up new forms or sign-up processes and wanting consent captured correctly from the start
Not for
It is not the right fit if.
- Businesses wanting formal legal advice or certification; we recommend a qualified lawyer for that
- Companies unwilling to change any current data practice regardless of what the review finds
- Very small operations with a short, clearly consented list and no compliance concern to address
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand your data sources
We map where your current marketing contacts have come from over time.
- 2
Audit consent records
We check what evidence of consent exists for each source and flag the gaps.
- 3
Design the consent process
A simple, practical way to capture and record consent going forward is agreed and documented.
- 4
Implement across forms and channels
The process is applied to your website forms, sign-up sheets and any events collecting new data.
- 5
Review periodically
We check the process is still being followed and adjust it as your data collection points change.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is this a legal service?
Should we stop using our existing list entirely?
What counts as proper consent?
How long does an initial review take?
How is this priced?
How long is the contract?
Who will actually do the work?
What do you need from us?
By industry
Marketing data consent and compliance, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Why signed-up merchants never take a live paymentMerchants stall between signup and the first live payment at a few known points: KYC paperwork, a site that fails review, the integration, and silence. How to find which one and clear it.
- How to advertise to homebuyersHousing is a restricted advertising category, so the demographic targeting most builders ask for is off the table. What is left is search intent, honest geography and creative that does the selecting.
- Call tracking for advertisingA number per campaign tells you which media produced calls and how many rang out unanswered. Recording and attributing those calls is personal data, and that responsibility is yours.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.