The sales process · Strategic plan
Most orders are lost in the hours between the enquiry and the reply.
Operational goals are the small numbers that decide whether the enquiries you paid for turn into conversations. How fast each one is answered, how many times it is followed up, and whether the pipeline still says what is true. GullySales sets three or four of these and reports them monthly.
In one paragraph
Operational goals are the small numbers that decide whether the enquiries you paid for turn into conversations. How fast each one is answered, how many times it is followed up, and whether the pipeline still says what is true. GullySales sets three or four of these and reports them monthly.
Marketing goals came before this and financial goals come after. This page covers the middle of the machine, where an enquiry that already exists is either answered or quietly lost.
Three numbers cover most of it. How long until the first reply. How many attempts before an enquiry is given up on. What share of open deals carry a next action with a date against it.
None of this needs new software. A shared sheet holding the enquiry, the time it arrived, the time somebody replied and the attempts made will show you the leak inside a fortnight.
Where this sits
Stage 1 of 10, strategic plan. What the business is for, what it is aiming at this year, and the numbers that say whether it got there.
- The stage after
- Customer research
If you want this done for you
Every deal moves through a different process because nobody owns the process.
The work
What this step is actually like.
“Reply time is counted from when it arrived, not from when it was seen”
The WhatsApp at nine in the evening, the missed call during lunch, the form that lands in an inbox nobody owns. Measure from the buyer's clock, because that is the clock they compare you on.
“Nobody keeps a count of follow-ups”
Ask your team how many times they chased the last quotation that went silent. The honest answer is once. Set the number of attempts, write it down, and make the final attempt a phone call rather than a message.
“Pipeline hygiene is a rule, not a virtue”
Every open deal carries a next action, a date and one name. Anything missing all three is closed at month end. A pipeline nobody trusts is a spreadsheet with a login.
“A fortnight to measure, a season to change”
Writing down times by hand for two weeks costs nothing and tells you most of it. Changing what people do afterwards is a management job, and no tool shortens it.
What we do
What you end up with.
The artefacts this step produces, what each one is for, and how you know it is finished.
Three numbers, each with a target and a floor
The target is what you are aiming at. The floor is the number below which somebody gets a phone call that same day.
Result: A miss is noticed on the day instead of at the month-end review.
The enquiry log
Six columns: date and time in, source, who it went to, time of first reply, attempts made, outcome. A shared sheet is enough to begin with.
Result: The leak becomes visible in a fortnight without buying anything.
The pipeline rule, in one sentence
Written down, circulated, and applied at the end of the first month even though it will empty half the pipeline.
Result: A pipeline figure you would be willing to show your bank.
A fifteen-minute Monday review
The three numbers, last week's misses, and the deals with no next action against them. No presentations.
Result: The numbers stay alive instead of being reported once and forgotten.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What is a good reply time?
Do we need a CRM for this?
Who should own these numbers?
Is this sales' job or marketing's?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Where to go next
The work that carries this step further.
The rest of strategic plan
Or read the whole sales process in order.