The sales process · Strategic plan
Nobody believes a company story in which nothing ever went wrong.
Your story is what a buyer is told in the first meeting about how the business began, who started it and what went wrong on the way. It is proof, not decoration. GullySales interviews the people who were there, checks the dates against your own records, and writes it in three lengths.
In one paragraph
Your story is what a buyer is told in the first meeting about how the business began, who started it and what went wrong on the way. It is proof, not decoration. GullySales interviews the people who were there, checks the dates against your own records, and writes it in three lengths.
Every owner already has this story. It comes out in the second or third meeting, once the price has been discussed, and it is often the moment the buyer decides. It has never been written down, so only the owner can tell it.
A story with no difficulty in it is not believed. The years of job work for another firm, the partner who walked out, the loan on a machine that sat idle. Those are the parts a buyer believes.
Vision came before this step and core values come after. Vision is where you say you are going. The story is the only evidence a first-time buyer has that you will get there.
Where this sits
Stage 1 of 10, strategic plan. What the business is for, what it is aiming at this year, and the numbers that say whether it got there.
- The stage after
- Customer research
If you want this done for you
Your founder's story is told at every meeting and written down nowhere.
The work
What this step is actually like.
“The difficulty is the proof”
A buyer has heard a dozen versions of started in 1998 with one small workshop. What they have not heard is what nearly ended it, and how you paid for the mistake. A competitor cannot copy that part.
“Interview the people who were there, including the ones who left”
The founder remembers the decision. The first employee remembers the week it was taken, and usually corrects the year. Where a co-founder has gone, ask anyway, because their version explains the gaps.
“Three lengths, because there are three rooms”
Thirty seconds on a call, two minutes across a table, and a page in the profile a purchase department will file. Shortening the long one gives you a bad short one, so write each separately.
“It goes wrong when it turns into a legend”
Dates get rounded, the near-failure disappears, and the founder is alone in every scene. Have your accountant check the years against your own registration papers before anybody prints it.
What we do
What you end up with.
The artefacts this step produces, what each one is for, and how you know it is finished.
A dated timeline of what actually happened
Five columns: the year, what happened, who was there, what it cost, and what changed afterwards. Twelve to twenty rows is plenty for a thirty-year-old firm.
Result: A story that can be checked against your own order books and registration papers.
The thirty-second version
What a salesperson says when a buyer asks how long you have been doing this, written in speech rather than in prose.
Result: The newest person on your team can answer without fetching you.
The two-minute version for a meeting
The full arc, with the difficult part in the middle and a customer's name at the end where you are permitted to use one.
Result: The story stops being something only the founder can tell.
Who tells which part
Where two generations run the firm, the father tells the beginning and the son tells the last five years. Write down who says what, so it does not become an argument in front of a customer.
Result: Two people in one meeting telling one story instead of two.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We started as traders and now we manufacture. Do we admit that?
How long does writing this take?
The founder has passed away. Can we still tell the story?
Is this the same as our company profile?
Can somebody outside the company write it?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Where to go next
The work that carries this step further.
The rest of strategic plan
Or read the whole sales process in order.