The sales process · Strategic plan
A value you have never refused an order over is not a value.
Core values are the rules that decide what your team does when nobody is watching. Which order to refuse. What to tell a customer who asks an awkward question. What happens when a salesperson hits target by overpromising. GullySales writes them from decisions you have already made, not from a list of words.
In one paragraph
Core values are the rules that decide what your team does when nobody is watching. Which order to refuse. What to tell a customer who asks an awkward question. What happens when a salesperson hits target by overpromising. GullySales writes them from decisions you have already made, not from a list of words.
Integrity. Customer first. Teamwork. Three words on a poster in reception, and no company has ever behaved differently because of them.
Write yours backwards instead. Find three decisions in the last two years where you did the expensive thing, and two where somebody in your team did it without checking with you. Your values are already inside those five decisions.
Our story was the step before this one and the SWOT is next. Values are the last of the four pages about who you are, and the first thing a new salesperson quietly tests.
Where this sits
Stage 1 of 10, strategic plan. What the business is for, what it is aiming at this year, and the numbers that say whether it got there.
- The stage after
- Customer research
If you want this done for you
Say what you do differently before you say it louder.
The work
What this step is actually like.
“A value needs the order it would cost you”
We do not sell what a customer does not need is a sentence anyone can type. Attach the deal you turned down, the month it happened and what it was worth, and it becomes a rule.
“Nobody is watching is the only condition that matters”
The site supervisor at six in the evening. The salesperson taking a call from a scooter. The person who accepts a payment in cash. Values are instructions for those moments, not for the appraisal form.
“Three or four, or nobody remembers them”
Nine values means there are none, because the team cannot recall them under pressure. Cut until it hurts, and keep the ones that have already cost you money.
“Who has to agree: the people who will be held to them”
If the owner writes them alone, they read as instructions for other people. Draft with the sales team, the supervisor and whoever handles complaints, then let them argue about the wording for a week.
What we do
What you end up with.
The artefacts this step produces, what each one is for, and how you know it is finished.
Three or four values, each with what it forbids
One line saying the value, one line saying what it rules out. The second line does all the work.
Result: A supervisor can settle an argument at seven in the evening without ringing you.
The decision log behind each value
Four columns: the date, the decision, what it cost, and which value it proves. Two or three rows per value is enough.
Result: Nobody on your team can dismiss the values as words on a wall.
The case where two values collide
Honesty against loyalty to a long customer, speed against doing the job properly. Write down which wins, and who decides when it is genuinely close.
Result: The hard call gets made once, in calm, rather than differently every time.
The question you ask at interview
One question per value, asking for a time the candidate did the expensive thing and what it cost them personally.
Result: A hiring conversation that tests behaviour instead of vocabulary.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Everyone lists the same values. Does that matter?
How many values should we have?
Our team ignores the values. What do we do?
Should the values go on the careers page?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Where to go next
The work that carries this step further.
The rest of strategic plan
Or read the whole sales process in order.