Brand guidelines · Marketing
Write down the rules so the brand survives without you checking every file.
Once a logo and identity exist, the next problem is usually consistency. A new vendor asks for the logo and gets whatever file someone can find. A franchisee changes the colour because nobody told them not to. The identity slowly drifts from what was originally designed.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Brand guidelines is a single reference document that records the logo, colours, typography and voice rules for a business. This means anyone producing anything, a printer, a new designer, a franchisee, applies the identity correctly without asking each time. GullySales writes this once the visual identity itself exists.
We document the rules once: which logo file to use where, exact colour codes, approved and forbidden layouts, and how the business should sound in writing. The guidelines are built to be handed to a stranger who has never spoken to you and still get it right.
This is a working reference, not a design portfolio. It answers practical questions, can the logo go on a red background, what is the minimum size, which font goes on an invoice, in a format anyone can check quickly.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Every new vendor asks for the logo file and gets a different answer.”
Nobody knows which of the six logo files sitting in different inboxes is the current, correct one.
“Nobody remembers which blue is the correct blue.”
Without an exact colour code written down anywhere, every new material ends up a slightly different shade by guesswork.
“A franchisee or dealer used the brand in a way head office never approved.”
A local partner stretched the logo, added an unapproved tagline, or used it on a background it was never meant for, and there was no document to point to.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Logo usage rules
Correct logo files for each use case, minimum sizes, clear space, and backgrounds the logo can and cannot sit on.
Colour and typography reference
Exact colour codes and approved fonts, with correct use across digital and print.
Voice and tone notes
A short guide to how the business should sound in writing, with example sentences the way the brand should and should not speak.
Do and do not examples
Real, visual examples of correct and incorrect use, since a picture of a mistake is clearer than a written rule alone.
Application examples
The identity shown correctly applied to common materials such as signage, social posts, email signatures and invoices.
Shareable document
A single PDF or shared file that can be sent to any vendor, franchisee or new hire without further explanation.
How the result is measured
- Brand guideline document adopted and in circulation
- Incorrect logo or colour use reported after rollout
- Vendors and franchisees confirmed to have received it
- Repeat brand questions received after rollout
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with a designed identity but no single document describing how to use it
- Franchises, dealers or multi-branch businesses that need every location to look the same
- Companies that work with multiple vendors, printers and freelance designers over time
- Businesses that have had the wrong logo file or wrong colour used by a partner or vendor
- Owners who are tired of answering the same brand questions repeatedly
Not for
It is not the right fit if.
- No visual identity exists yet, that has to be designed first
- The business is a sole operator with no plans to bring in other vendors or locations
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the brand guidelines work runs
- 1
Gather what exists
We collect every current logo file, colour reference and past material to understand where inconsistency has crept in.
- 2
Document the rules
Correct usage, colours, typography and voice are written down clearly, based on the original identity design.
- 3
Collect real examples
Do and do not examples are built from actual past materials, so the guidance is grounded in real mistakes, not hypothetical ones.
- 4
Review with your team
The draft is checked with whoever actually manages vendors and franchisees day to day, to make sure it answers their real questions.
- 5
Finalise and distribute
The final document is shared in a format ready to send to any vendor or partner immediately.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Houzeome Interior Design Studio
- Situation
- A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
- What we did
- A custom site build
- The studio's own photography
- One brand across the site
- Six project pages
- Result
- Six real projects published, each with its own detailed case-study page
LL Trust
- Situation
- The trust had no identity of its own, so nothing in how it presented itself distinguished it from comparable organisations competing for the same donors.
- What we did
- Comparable organisations reviewed
- Logo and branding
- A palette that carries the values
- Reviewed with the trust
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How long is a typical brand guidelines document?
Do we need this if we only have one designer?
Can you build this without a full brand strategy project?
What happens when the brand changes later?
Do you follow this discipline yourselves?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Brand guidelines, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- What a campaign key visual is, and how to tell if yours worksThe key visual is the one master artwork a campaign is cut from. Its only real test is whether it survives a square crop, a newspaper strip, a bus panel, and being seen in black and white.
- Brand consistency audit: ten places your business looks different from itselfA ten-point checklist for comparing your signboard, invoice, WhatsApp profile, Google listing and quotation side by side, with the mismatches that cost you trust and how to score them.
- What goes into a brand guidelines document an SME will actually openA ten-page outline for a small firm's brand guidelines: logo use, two colours, two fonts, how the company writes, and a page of things never to do, with a way to test it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.