Logo and visual identity design · Marketing
Give the business one look instead of five.
Many small businesses have a logo that was drawn once, quickly, and never revisited, alongside colours and fonts that shift depending on whoever made the last banner or social post. None of it is wrong exactly, it is just inconsistent enough that the business looks like several different companies.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Logo and visual identity design is the creation of a business's logo, colours, typography and visual system, built to work everywhere from a van door to a small app icon. GullySales designs this from the brand strategy, so the look matches what the business actually says about itself.
We design a full visual identity: the logo in its working forms, a defined colour palette, typography, and rules for how they combine. It is built to hold up on a signboard, a WhatsApp business profile picture and a printed invoice equally well.
The identity is built from your positioning, not from a mood board of things the owner liked. A construction firm and a spa should not end up with visually similar identities just because both owners liked the same shade of blue.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The logo on the van does not match the one on the website.”
Different versions of the logo have been used over the years by different vendors, and nobody has one master file that is definitely correct.
“Colours and fonts change with whoever designed the last thing.”
A social post, a signboard and an invoice each use a slightly different shade of the brand colour, so nothing feels like it belongs to the same business.
“There is no version of the logo that works on a small icon.”
A detailed logo that looks fine on a signboard becomes an unreadable smudge as a WhatsApp profile picture or app icon.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Logo design and variations
A primary logo plus the practical variants a real business needs: a horizontal version, a mark-only icon, and a single-colour version.
Colour palette
A primary and secondary palette defined with exact colour codes, so every future vendor uses the same blue.
Typography system
Headline and body fonts chosen and licensed correctly for use across the website, print and signage.
Application mockups
The identity shown applied to real items your business actually uses: signage, vehicles, uniforms, invoices or packaging.
File package
Every logo variant and colour code delivered in the file formats a printer, developer or designer will actually ask for.
Usage rules
Clear do and do not examples, so the identity is not stretched, recoloured or placed on backgrounds it cannot survive.
How the result is measured
- Logo variants delivered and in use
- Consistency of colour and typography across materials
- Time from concept to final files
- Usage rule violations after handover
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- New businesses without an existing logo or visual identity
- Businesses whose current logo does not work well at small sizes, such as app icons or favicons
- Companies where colours and fonts vary depending on who made the last piece of material
- Businesses that have completed a brand strategy and now need it expressed visually
- Franchises or multi-branch businesses needing one identity every location can use consistently
Not for
It is not the right fit if.
- You want a full brand strategy rework, that decision should come before the visual work
- The current identity is well recognised and only individual assets need refreshing, that is closer to creative and graphic design work
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Review the positioning
We start from the brand strategy, or a short positioning conversation if none exists, so the look has a reason behind it.
- 2
Explore concepts
A small number of genuinely different directions are developed, rather than ten variations of the same idea.
- 3
Refine the chosen direction
The selected concept is refined into working logo variants, palette and typography.
- 4
Apply to real materials
The identity is mocked up on the actual items your business uses, to catch problems before print.
- 5
Deliver files and rules
Final files and usage rules are handed over, ready for your printer, developer or designer to use correctly.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
HOPO Hardware
- Situation
- There was no website or online platform of any kind, so nothing showed the products, their features or their technical specifications. A dealer who wanted a specification had to ask for it every time.
- What we did
- Website and product catalogue
- Logo and colour palette
- Printed stationery
- Social accounts opened
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Kerur Pain Clinic
- Situation
- The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
- What we did
- Competitors mapped
- A website that answers the patient
- On-page and local search work
- Link building and technical fixes
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How many logo concepts do we see?
Do you also design our website and materials?
What if we already have a logo we like?
How long does this take?
Can you show what this looks like in practice?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Logo and visual identity design, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How to brief a logo designer so the first round is usableWhat to put in a logo brief before the designer starts, the phrases that waste a round, and a fill-in brief covering use, audience, competitors and file formats.
- Do you need a rebrand or just a better logo file? A decision guideFive tests that separate a firm with an inconsistency problem, fixed by a clean logo file and a few rules, from one that truly needs a rebrand, with what each route involves.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.