The sales process · Strategic plan
Your mission statement has to survive a prospect asking what you do.
A mission statement says what your company does today and for whom, in one sentence a new salesperson can repeat without rehearsing. It belongs in the sales process because it is the first answer a prospect hears. GullySales writes it from interviews with the people who sell, then tests it on the phone.
In one paragraph
A mission statement says what your company does today and for whom, in one sentence a new salesperson can repeat without rehearsing. It belongs in the sales process because it is the first answer a prospect hears. GullySales writes it from interviews with the people who sell, then tests it on the phone.
Most mission statements are written for the wall behind reception. The test that decides whether yours is any use is smaller than that. A buyer asks the salesperson who joined in April what your company does, and she has about four seconds.
So a mission that works names the work, the customer and the place. A fabricator in Peenya should be able to say it to a purchase officer without sounding like a printed brochure. If it contains the words excellence and value, it has said nothing, and the buyer will ask again.
Nothing comes before this step, which is why it deserves an afternoon rather than a quarter. Vision is next, and it answers a different question. Mission is what you do now; vision is the day you would be judged by.
Where this sits
Stage 1 of 10, strategic plan. What the business is for, what it is aiming at this year, and the numbers that say whether it got there.
- The stage after
- Customer research
If you want this done for you
Your founder's story is told at every meeting and written down nowhere.
The work
What this step is actually like.
“A salesperson who joined last month is the only reviewer who counts”
Read your current mission to somebody who has been with you six weeks, then send them into a meeting. If they paraphrase it, it is too long. If they skip it, it is decoration.
“It breaks when it tries to cover everything you might ever do”
Owners resist naming the trade because of the export order that might come one day. So the sentence widens until it fits any company in India, which is the same as fitting none of them.
“The person who answers your phone has to agree it”
Whatever they say when a caller asks what you do is your real mission. Get them, the owner and whoever prepares quotations into one room for an hour, and write the version all three would actually use.
“An afternoon to draft, a fortnight to settle”
Two hours with the right people gets a draft. The fortnight afterwards is spent hearing it said aloud on calls and cutting the words that make people wince.
What we do
What you end up with.
The artefacts this step produces, what each one is for, and how you know it is finished.
One sentence on one page
The mission itself, under twenty words, with the date it was agreed and the names of the people who agreed it at the bottom.
Result: A new joiner reads it once and can repeat it to a customer the same day.
The spoken version
The same thing in the words your team actually uses on the phone, which will be looser and less tidy than the written one.
Result: Nobody has to translate the official sentence into human speech mid-call.
The words you agreed to stop using
A short list of the abstractions that were cut, kept so they do not creep back into the next brochure somebody writes.
Result: The next person who writes a page for you has a rule to follow.
Where it goes
The about page, the first slide of any deck, the WhatsApp Business description, and the line under your email signature.
Result: One answer everywhere a buyer looks, instead of four versions written by four people.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a mission statement worth the time for a ten-person business?
What is the difference between a mission and a value proposition?
Who should write it?
What does it cost to have this written for you?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Where to go next
The work that carries this step further.
The rest of strategic plan
Or read the whole sales process in order.