The sales process · Strategic plan
A vision without a date on it is a wish, and your team knows it.
A vision is the state your business intends to be in by a named date, written so that anyone can tell later whether it happened. It is not a slogan. GullySales writes it alongside the growth strategy, with the date, the shape of the business, and the things you are choosing not to become.
In one paragraph
A vision is the state your business intends to be in by a named date, written so that anyone can tell later whether it happened. It is not a slogan. GullySales writes it alongside the growth strategy, with the date, the shape of the business, and the things you are choosing not to become.
Mission was the step before this and it describes today. A vision describes a day that has not arrived, and the only thing that makes it useful is that you could be proved wrong about it.
Pick a date three years out. Write what the business looks like on that date: how many branches, which products, which kind of customer, who runs which part while you are not there. Then put the date in your calendar to read it back.
Our story comes next. It is the same document in the past tense, and a buyer hears it long before they hear any of this.
Where this sits
Stage 1 of 10, strategic plan. What the business is for, what it is aiming at this year, and the numbers that say whether it got there.
- The stage after
- Customer research
If you want this done for you
Pick the one direction your business should grow in next, and park the rest.
The work
What this step is actually like.
“Three years is far enough to be brave and near enough to be checked”
Ten-year visions are comfortable because nobody in the room will be held to them. Three years is uncomfortable, which is the point. In a family business it is roughly one handover conversation away.
“Most visions are a revenue number in fancy dress”
A figure like fifty crore by 2030 is a business goal, and it belongs on the business goals page. The vision is what the company looks like at that size: how many people, how many plants, and who you have stopped selling to.
“Say what you are choosing not to become”
No second city. No retail counter. No work below a certain size. The refusals are the part people remember, and they turn the page into a decision rather than a hope.
“Who has to agree it: anyone whose job changes if it happens”
The partner who would have to move, the daughter joining next year, the works manager who would run two shifts. A vision the owner wrote alone is a private plan in a public font.
What we do
What you end up with.
The artefacts this step produces, what each one is for, and how you know it is finished.
The three-year picture, on one page
Five headings and nothing else: customers, products, places, people, ownership. A paragraph under each, written in the present tense as though the date had arrived.
Result: Two directors can read it and describe the same company back to you.
The date, written and initialled
One line saying when this gets read back and by whom, initialled by everyone who agreed to it.
Result: Nobody can quietly move the date once the year turns difficult.
The list of things you are not doing
Four or five refusals, each with a sentence on what doing them anyway would cost.
Result: A partner who wants a shop in a new town has something to argue against.
The annual read-back
A meeting once a year where the page is read aloud and every line is marked as happened, moved or dropped.
Result: A vision that is either progressing or honestly abandoned, rather than forgotten.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is three years right, or should we plan for ten?
Our vision has not changed in ten years. Is that a good sign?
How is this different from a business goal?
Do we need outside help to write a vision?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Where to go next
The work that carries this step further.
The rest of strategic plan
Or read the whole sales process in order.