Industrial equipment manufacturers
Burhani Hydroline
A hydraulics supplier was losing buyers at a slow, dated website.
Burhani Hydroline supplies hydraulics and industrial parts, and its website was dated, slow, hard to get through and broken on a phone. GullySales researched the market, rebuilt the site with the full product catalogue and an online checkout, and set up the search, technical and reporting work behind it.
The problem they brought us
Where things stood.
The website was dated. Menus were hard to follow, pages were slow, and it did not work properly on a phone, which is where a buyer looks first.
The site ranked poorly, so organic traffic was small and buyers looking for hydraulic parts found other suppliers before they found this one.
What we did about it
The work, in the order it happened.
- 1
Research before design
Market research and a competitor review, so the rebuild answered what buyers were already comparing.
- 2
Wireframes and prototypes
Page layouts worked out for menus, speed and the phone screen before anything was built.
- 3
The full product catalogue
Every product published with a contact form on the page, so a buyer does not have to ring to get a specification.
- 4
An online checkout
An e-commerce platform with secure payment and checkout for the parts that sell without a quotation.
- 5
Search and technical work
Keyword research, on-page and technical work, an XML sitemap, SSL and page speed optimisation.
- 6
Google Business and local content
The Google Business listing verified and local content written, so nearby buyers find the company in Maps.
- 7
Reporting against the baseline
Google Analytics installed and a report on traffic, rankings and enquiries.
Where it landed
The outcome.
No numbers were recorded for this engagement, so none are claimed. The work delivered is described above.
What was delivered
- Research before design
- Wireframes and prototypes
- The full product catalogue
- An online checkout
- Search and technical work
- Google Business and local content
- Reporting against the baseline
How we work
The audit comes first, and it is free.
A 90-minute call about how enquiries arrive, how fast they are answered, and where orders are lost between the two. You get a written, scored report, ranked by what to fix first.
We do not publish a price. We scope the work in the audit and put the fee in writing before anything begins, split three ways: our time, your media spend, and production. The term and the reporting are agreed in writing at the same time. No default twelve-month lock, no ranking guarantees.
Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.