Competitive intelligence · Sales
Know what your competitor is charging before your rep gets asked about it on a call.
A buyer mentions a competitor's price halfway through a call. The rep either guesses at a response or promises to check and call back. By then, the moment has passed. Most small businesses know their competitors exist but have never written down what they actually offer, charge or say to buyers.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Competitive intelligence is the ongoing work of tracking what your named competitors charge, offer and change. It turns that into a short brief your sales team can use in a live conversation. GullySales builds the tracking list, writes the comparison your reps can actually use, and refreshes it as competitors change their pricing or their pitch.
We track a defined list of your real competitors, their pricing where it is public, their positioning, and any change worth knowing about. We turn it into a short, usable comparison for your sales team. This is refreshed on a schedule, not built once and left to go stale.
This is intelligence for winning a conversation, not a legal or exhaustive study of the market.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A rep hears a competitor's price for the first time from the buyer.”
There is no answer ready, so the call stalls on a promise to check and get back, and momentum is lost.
“The last competitor comparison the team has is two years old.”
Pricing and offers have moved since then, but the document everyone still refers to has not.
“A competitor changes their offer and nobody tells the sales team.”
Reps keep pitching against an old version of the competitor, missing the actual objection buyers are now raising.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Competitor tracking list
A defined list of the competitors that actually come up in your sales conversations, not every business in your category.
Pricing and positioning snapshot
What each competitor charges where it is public, and how they position themselves to buyers.
Sales battlecards
A short, usable comparison for each competitor that a rep can glance at during a call, not a lengthy report.
Win-loss input
Notes from your own team on why deals were won or lost against each named competitor, fed back into the battlecards.
Briefing
A short session with your sales team on what has changed among competitors and how to respond to it.
How the result is measured
- Competitors actively tracked
- Battlecards referenced in live deals
- Deals lost to a named competitor, reviewed for why
- Time since the last competitor briefing
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Sales teams who hear a competitor's name on calls and have no consistent way to respond
- Businesses in a market with two or three named competitors buyers regularly compare them against
- Companies who have lost deals to the same competitor repeatedly without ever formally reviewing why
Not for
It is not the right fit if.
- You operate in a market with no clear competitors buyers compare you against
- You want detailed financial or confidential information about a competitor; this uses public and buyer-reported information only
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the competitive intelligence work runs
- 1
Identify the real competitors
We agree the short list of competitors that actually show up in your deals, based on your team's experience, not guesswork.
- 2
Gather public information
We collect what is publicly available on pricing, positioning and offers for each one.
- 3
Build the battlecards
A short, practical comparison document is built for each competitor, written for use during a live call.
- 4
Brief the sales team
We walk the team through the battlecards and how to use them naturally in conversation.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Burhani Hydroline
- Situation
- The website was dated. Menus were hard to follow, pages were slow, and it did not work properly on a phone, which is where a buyer looks first.
- What we did
- Research before design
- Wireframes and prototypes
- The full product catalogue
- An online checkout
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Kerur Pain Clinic
- Situation
- The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
- What we did
- Competitors mapped
- A website that answers the patient
- On-page and local search work
- Link building and technical fixes
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is this legal or ethical to do?
How often is the information updated?
Can this help us decide our own pricing?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Competitive intelligence, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Private label or your own brand: the questions a food processor should answer before agreeingPrivate-label work fills your plant and hands the shelf to someone else. Here are the questions a food processor should answer before saying yes, and the answers that should make you stop.
- How to build a competitor battlecardA battlecard is one page per rival: what they say, where they are weak, and what to say in a meeting. This post gives the layout, the sources and the rules for keeping it honest.
- How to track competitors without a research budgetA one-sheet competitor tracker for a small firm: what to record about offers, quoted prices, claims and what buyers say in your own calls, and how to keep it current without paying for research.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.