Sales collateral development · Sales
Every rep builds their own version of the pitch because there is no approved one.
Ask five reps for a one-page overview of what the business does and you often get five different documents. Some are outdated, some inconsistent on pricing or claims, most built in whatever software the rep happened to have open.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Sales collateral development is the creation of the customer-facing material a rep actually hands over or shares during a sale: brochures, one-pagers, case study sheets and pitch decks. GullySales writes and designs this material so every rep presents the same accurate story instead of improvising their own.
We build the actual material a rep uses in front of a customer: a clear one-pager, a pitch deck, and case study sheets that describe real, verified work. All of it is written in plain language and kept in one place the whole team can find. New material is added as new products, services or customer stories become worth sharing.
This is distinct from a proposal, which is specific to one customer and one deal. Collateral is reused across many conversations to explain who you are and what you have done.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Every rep has their own version of the pitch deck”
The same company is described five different ways depending on which document a customer happens to receive.
“Material is out of date”
A brochure still lists a discontinued product or an old price, and nobody has been responsible for updating it.
“Good customer stories are never written down”
A strong piece of work for a real customer stays as a verbal story a rep tells occasionally, instead of a document that can be shared.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Sales one-pager
A single page covering what you do, who it is for, and why a buyer chooses you, kept current.
Pitch deck
A short deck for in-person or video presentations, structured around the customer's problem first.
Case study sheets
Real, verified customer work written up as short, sharable documents.
Comparison and objection sheets
Material addressing common comparisons and objections directly, so reps do not have to improvise.
Central material library
A single place the whole team can find the current, approved version of everything.
Update schedule
A set point at which material is reviewed and refreshed, so it does not go stale silently.
How the result is measured
- Material used consistently across the team
- Time since last update per document
- Case studies available for use
- Rep confidence presenting the material
- Objection sheets referenced in deals
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Sales teams presenting from outdated or inconsistent documents
- Businesses with no single, findable source of approved sales material
- Companies with real customer stories that have never been written up for sales use
- Owners who have noticed reps making claims that are not quite accurate
- Teams launching a new product or service that needs its own material
Not for
It is not the right fit if.
- Businesses whose sales conversations never involve sharing a document
- Marketing brochures aimed at a general audience rather than a specific sales conversation
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the sales collateral development work runs
- 1
Audit existing material
We collect what currently exists and note what is outdated, inconsistent or missing.
- 2
Interview the team
We talk to reps about what they actually need in front of a customer and what they currently improvise.
- 3
Write and design
Core material is written and designed, checked for accuracy against what the business actually offers.
- 4
Organise and hand over
Everything is placed in one findable location, with old versions retired.
- 5
Review and refresh
Material is checked and updated on an agreed schedule as products and stories change.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you design the documents too, or just write them?
Can you use our existing customer stories?
How is this different from a sales playbook?
How often should this material be updated?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Sales collateral development, written for your industry.
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.