Posting for the sake of it
Three posts a week of stock images and quotes. It looks like activity, costs time, and starts no enquiries. The first question is whether a purchase team is on the platform at all.
Social Media for Manufacturers.
Social media for manufacturing units only earns its keep where a purchase team actually decides on it — and for some businesses they do not. Where they do, the feed is the showroom: content from real days and real work, posted to a plan, measured by the enquiries it starts rather than the likes it collects.
Where it usually goes wrong
Where manufacturing units lose this.
The real work never gets photographed
The thing that would sell a manufacturing unit — the job, the result, the people — is happening every day and nobody captures it. The feed shows a logo instead.
Enquiries arrive in the DMs and die there
A message on Instagram answered two days later is a customer lost. Social enquiries need the same response rule as the phone.
What we would do
The work, in the order we would do it.
These are the services we run for social, and each links to its own page. The order starts with a question the other channels never ask — whether a purchase team decides anything on these platforms at all — and we only put money behind a post after it has earned attention without any.
A plan, and the content to fill it
Which platforms, how often, what from — built on the work itself, not on a content calendar of quotes.
Put budget behind what works
The posts that started enquiries, promoted to the audience that looks like the people who enquired.
Short video from real days
The format the platforms reward, shot on site, edited to a plan — the job, the result, the person who did it.
Answer the DM like a phone call
A named owner for social enquiries and a same-day reply, so the feed’s work is not lost in the inbox.
Before any campaign we read the account as a purchase team would and check how long a message sits before somebody answers it. For most manufacturing units the first fix is not posting more; it is replying to the messages and comments already waiting, and getting into the habit of photographing an ordinary working day so there is something true to post. We do not publish a price; we scope the work in the free audit and put the fee in writing, split into our time, your media spend and production, before anything begins.
A baseline is recorded first, so a report can say what changed rather than describe activity. If something is not earning, we say so and stop it.
We are a small team in Nagarbhavi, Bengaluru. Clients include Chord Road Hospital, SB Engineering, NewCom Logistics, Kerur Pain Clinic and Natural Gases, across healthcare, manufacturing, logistics and services.
More for manufacturing units
The rest of what we do for manufacturing units.
Account-Based Marketing for Manufacturers
When twenty buyers make up the market, marketing is a list with a plan for each name.
Paid Ads for Manufacturers
Enquiries this month, at a cost per lead you can see, switched off when it stops earning.
Content Marketing for Manufacturers
Plain answers to the questions a purchase team asks before they enquire, published where they search.
Digital Marketing for Manufacturers
The channels that bring a purchase team to a manufacturing unit, run as one plan and measured as one.
Public Relations for Manufacturers
Being written about, and being ready when something goes wrong.
Lead Generation for Manufacturers
Qualified enquiries every week, from a purchase team, at a cost you can see — and answered before they go cold.
Questions
Which platform should a manufacturing unit be on?
Wherever a purchase team is when they decide — and for some manufacturing units that is nowhere social, in which case we say so. Instagram for anything visual and local; LinkedIn for anything sold to a business; Facebook for older, local audiences.
How do we know if it is working?
By enquiries, not followers. We track which posts and campaigns started a conversation that became a customer. If none did in a quarter, we change the plan or stop.
Our buyers are purchase departments. Does marketing even apply?
Yes, but not the kind most agencies sell. A purchase engineer does not follow you on Instagram; they search, check your site, and send an RFQ. Being findable, credible and fast to answer is the whole of it — and most manufacturing units are none of the three online.
How much does it cost?
There is no price list. A single clinic and an exporter are different orders of work, and a range wide enough to cover both tells you nothing. We scope it in the free audit and put the fee in writing before anything begins.
Talk to us
Tell us what you are trying to grow.
A short note is enough. We will come back with a straight answer about whether we can help, usually within one working day.
- No obligation and no sales script
- A reply from someone who does the work
- Your details are never sold or shared