International SEO · Marketing
Buyers in other countries should find your export pages in their own search.
An importer in Germany searches for your product and finds a competitor's page with metric units, a clear minimum order and an enquiry form. Your page shows the same product in an Indian-English catalogue that never says which countries you ship to. The buyer does not write to you.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
International search engine optimisation (SEO) makes an Indian exporter's or manufacturer's website findable and usable by buyers in the countries you want to sell to. GullySales helps you choose target countries, plan the address structure and country signals, and set up export-enquiry pages and forms that a foreign buyer can read and use.
International SEO is the work of choosing the countries first, then building the site structure, country signals and enquiry route to match. The hard choices are practical: one address folder per country or per language, which currency to show, and whether Google is even the main search engine in that market.
If your need is Hindi, Kannada or other Indian-language pages, multilingual website and SEO is the better fit. If you are still deciding which countries to enter and who will distribute for you, start with export and international market development. If the site has crawling or indexing faults, technical SEO comes first.
Who it is for
This is written for you if these sound familiar.
- Exporters of spices, textiles, seafood or machine parts who get foreign enquiries only through a trade portal
- Manufacturers selling to dealers in the Gulf, Africa or Europe from one English website
- Trading companies that list products for several countries on the same pages
- Owners whose website shows only rupee prices and Indian units
- Software firms in India selling to buyers in the US or UK
- Teams that have added country pages but cannot say which version a buyer sees
Not for
It is not the right fit if.
- Businesses that have not yet decided which countries to sell to; start with market development
- Owners who want translation into Indian languages only; that is a different service
- Anyone expecting GullySales to file export registrations or handle customs paperwork; your own adviser or agent does that
The problem
Does this sound like your business?
Common situations this work addresses.
“We get foreign enquiries only from trade portals”
Your own site is invisible to a buyer in Dubai or Hamburg who searches directly. The portal then controls the first conversation and the buyer compares you with every other listing.
“Buyers land on the wrong country page”
A UK buyer reaches your US page, or the reverse. Without clear language and region signals between versions, search engines pick a version for the buyer and can pick the wrong one.
“Our site sends visitors away on its own”
An automatic redirect based on location can stop a buyer, and a search crawler, from ever seeing the other versions. The buyer should be able to choose a country or language from a visible link.
“The enquiry form asks for things a foreign buyer does not have”
A required GST number or an Indian mobile format blocks the enquiry. The form should ask for country, product, quantity and delivery port in a form an overseas buyer recognises.
What we do
The work we can include.
Each deliverable and the purpose it serves. Your written scope confirms what is included, who is responsible, and what it costs.
Target-country shortlist
A written list of countries with the reason for each, based on your current enquiries, shipping reach and the buyer type you serve. You approve it before any page is planned.
Country search research
The words buyers use in each country for your product, including local spellings, trade names and the units they quote. The list also notes which search engine matters in that market.
Address structure plan
A plan comparing country folders, subdomains and country domains for your platform and budget. It shows which pages exist per country and how they link to each other.
Hreflang annotation map
The language and region tags for each page version, with the return links each one needs and a fallback page for buyers who match no version. Your developer gets the map page by page.
Currency, units and trade terms
A page-level list of what each country version shows: currency, metric or imperial units, and trade terms such as the delivery basis you quote. Your team approves every figure.
Export-enquiry page and form
A product enquiry page with fields for country, quantity, destination port and certification needed. Test enquiries confirm that the form works from outside India and reaches the right person.
Compliance and certificate pages
Pages that state the standards and certificates you hold, written from documents you supply. Your own adviser confirms any export or import rule before it is published.
Local-engine and listing notes
Where a market uses a different search engine or directory, a note on what its webmaster tools expect. Setting up accounts under your login is part of the written scope when agreed.
How the result is measured
- Enquiries by country and by source
- Search visibility for agreed terms in each target country
- Pages indexed per country version
- Reply time to foreign enquiries
- Qualified overseas enquiries matched to orders in your sales records
Recorded as a baseline before work starts, so every later report has an honest comparison.
Before you decide
Agree the work. Know how to judge it.
International SEO: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
Bring the pages for the products or services you want to sell, the search queries available in your reports, and examples of enquiries from search. Separate branded searches from buyers discovering you for the first time.
Make the scope clear
Agree which pages and technical fixes come first, who can publish changes, and who supplies subject knowledge. Link search work to a relevant enquiry route on each priority page.
Check the work in use
Follow the trail from a relevant query to its landing page and then to an enquiry. Review whether those enquiries fit your offer, alongside indexing and search visibility.
Know when to change course
A ranking movement alone is not a buying signal. If traffic grows but relevant enquiries do not, revisit page intent and the offer before producing more pages.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
How it works
How the international SEO work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Country and product choice
We read your requirements brief, your past foreign enquiries and your shipping records. You and GullySales agree the countries and products to include.
- 2
Search and structure research
We research how buyers in each country search and compare the address options. You approve the structure before pages are written.
- 3
Page and annotation build
Country pages, hreflang tags, currency and unit details are built or specified for your developer. Your team approves prices, units and certificate statements.
- 4
Enquiry route testing
Test enquiries go through the form from a non-Indian setting. We check that each one reaches the right person and is recorded with its source country.
- 5
Live checks and handover
We check live addresses, return links and the fallback page. Someone on your team is named to approve later country-page changes.
Before you hire anyone
Do this first yourself.
A few records from your own business show whether foreign search is worth a project.
- List every overseas enquiry from the last year with its country, product and where it came from.
- Search your main product from a phone, with the search country set to your top target, and note who appears.
- Open your site as a foreign buyer would: check the currency, units and whether any page says which countries you ship to.
- Send a test enquiry from your own form with a non-Indian address and phone format and see if it arrives.
- Write down the certificates and standards you hold, with the documents that prove them.
Judge any provider
What to ask any provider of this service.
Useful whoever you choose, including us.
- How will you decide which countries to target, and what evidence will you show me?
- Will you use country folders, subdomains or country domains, and why for my site?
- How do you check that every language and region tag has its return link?
- Which search engine do buyers use in each target country, and how do you cover it?
- Who owns the accounts and tracking, and will they sit under my login?
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we use country folders or separate country domains?
Do we need a separate page for every country?
Is Google the only search engine we should plan for?
How is this different from multilingual SEO and technical SEO?
Will you register us as an exporter or file export documents?
What does it cost and how long does it take?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
International SEO, written for your industry.
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