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Multilingual website and regional-language SEO · Marketing

Let buyers find and read your business in their own language.

A buyer in Mysuru may search in Kannada, a buyer in Lucknow in Hindi, and a buyer in Coimbatore in Tamil. A website that exists only in English asks each of them to translate before they can trust it, and some will not.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A content specialist reviewing search performance and website content

In one paragraph

Multilingual website and regional-language SEO covers language versions of a business website, how those versions are structured and signalled to search engines, and how buyers search in Indian scripts. What is possible depends on the site and is agreed in writing.

A language version is more than a translated page. It needs its own address, its own search terms, and a clear signal to search engines about which version belongs to which reader. Done carelessly, versions compete with each other or never appear at all.

We start with the requirements brief: which languages, which pages, which buyers, and what the current site allows. Scope and fee are agreed in writing after that brief, and what is possible depends on how your site is built.

The problem

Does this sound like your business?

What owners tell us on the first call, in their words.

  • “Local buyers search in their own script and never reach the English site”

    A query typed in Devanagari, Kannada or Tamil script is a different search from its English equivalent, and an English page does not answer it.

  • “Translated pages exist but search engines show the wrong version”

    Without clear signals, the Hindi page can appear to an English reader, or two versions can compete for the same search.

  • “A translation was done once and nobody owns it now”

    Language versions fall out of date when the English page changes, and visitors meet old prices, old offers and broken forms.

What we do

Everything that is included.

Each deliverable, and what it gets you. Nothing here is an extra.

  1. Language requirements brief

    Which languages, which pages, which buyers and which search habits, written down before any structure is chosen.

  2. Language version structure

    How each language version is addressed and linked, so a reader and a search engine can tell the versions apart.

  3. Hreflang implementation

    The annotations that tell search engines which version suits which language or country, set up to match the agreed structure.

  4. Multilingual website development

    Language versions built into the site, including the language switcher, fonts for Indian scripts and forms that work in each language.

  5. Regional-language SEO

    Keyword research in the script and spoken form buyers use, with titles, headings and content written for each language.

  6. International SEO

    Country and language targeting for businesses with buyers outside India, agreed against how the site is built.

  7. Translation review

    Pages read by a fluent reader of each language before they go live, with wording checked against local usage.

How the result is measured

  • Language versions that load, link and display each script correctly
  • Hreflang annotations that match the live pages, with no broken pairs
  • Search visibility for agreed terms in each language
  • Enquiries that arrive through each language version

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for you if these sound familiar.

  • Businesses whose buyers search and decide in Kannada, Hindi, Tamil, Telugu or another Indian language
  • Owners who already have an English site and want language versions without breaking what it ranks for
  • Clinics, schools, shops and service firms serving a town where the local language leads
  • Businesses selling to buyers outside India who need country and language versions of the site
  • Teams that have translated pages but cannot tell whether search engines are showing the right version

Not for

It is not the right fit if.

  • Businesses whose buyers all work in English and have never asked for another language
  • Owners who want machine-translated pages published as they stand, with no review by a fluent reader

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs

  1. 1

    Take the requirements brief

    We record the languages, buyers, pages and current site set-up before proposing anything.

  2. 2

    Agree scope and fee in writing

    What we will build, what depends on your platform and what it costs are written down and agreed after the brief.

  3. 3

    Research how buyers search

    We study search terms in each language and script, including mixed English and local-language queries.

  4. 4

    Build and signal the versions

    Language versions are built, linked and annotated so search engines can tell them apart.

  5. 5

    Review before and after launch

    Each language is read by a fluent reader and the signals are checked, with fixes made where something is wrong.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Engagement options

Ways to work with us.

Pick the size of commitment that fits. Every option starts with your brief and a conversation.

  1. Option 1

    The conversation on its own

    A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.

  2. Option 2

    One fix, scoped

    Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.

  3. Option 3

    An ongoing programme

    We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.

  4. Option 4

    Guidance for your own team or agency

    We plan, brief and check the work of your in-house team or current agency, instead of replacing them.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Which languages can you set up?
That is agreed per project. The languages you need, and what your platform allows, are settled in writing after the requirements brief.
Is a translated page the same as regional-language SEO?
No. Translation changes the words on a page. Regional-language SEO studies how buyers search in that language and writes the page to match.
What is hreflang?
It is an annotation in a page that tells search engines which language or country version to show a reader. Check the search engine's current guidance, because the rules are theirs.
Can we add languages to the site we already have?
Sometimes the current platform supports it and sometimes it does not. We check the site first and write down what is possible before any work starts.
Do you promise higher rankings in other languages?
No. Nobody controls search results, and we do not promise rankings, leads or sales. We promise careful work against a scope agreed in writing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

By industry

Multilingual website and regional-language SEO, written for your industry.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.