Export and international market development · Channel and partners
Find the overseas distributor who can get your product past customs and onto a shelf.
Exporting is often treated as an extension of domestic sales, when the buyer, the regulation and the distance make it a different discipline entirely. An overseas distributor cannot be visited on a whim, payment terms carry currency risk, and product compliance rules differ by country.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Export and international market development means finding, evaluating and managing overseas distributors, agents or importers, for a business selling abroad for the first time or entering a new country. GullySales identifies candidate markets and partners and manages the relationship once signed.
This service identifies which international markets are worth the effort for your product. It finds and evaluates distributor or agent candidates in those markets, and manages the relationship once signed. The discipline is the same as domestic channel development, adjusted for distance, currency and regulation.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“An overseas enquiry is treated as a done deal too early”
A buyer from another country expresses interest, and momentum builds before their capacity, reputation or actual market access has been checked.
“Nobody has compared which export markets are actually worth pursuing”
Effort goes into whichever country enquired first rather than the one with the best combination of demand, ease of entry and existing trade relationships.
“An export distributor has gone quiet and there is no way to check why”
Distance and infrequent contact mean a slowing relationship is noticed months later, with no regular check-in to catch it earlier.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Market prioritisation
Candidate export markets compared on demand, ease of entry and existing trade or diaspora connections.
Distributor and agent identification
Candidate partners in the target market identified and checked against a fit profile before serious engagement begins.
Terms and agreement support
Export terms, payment structure and agreement drafted with the currency and distance risk factored in.
Ongoing relationship management
A regular contact cadence with the overseas partner, adjusted for time zone and distance, so the relationship does not go quiet by default.
Documentation and compliance coordination
Coordination with your own compliance and logistics team on what each target market requires, without replacing specialist regulatory advice where needed.
How the result is measured
- Markets actively pursued
- Distributor candidates evaluated
- Export orders by market
- Relationship contact cadence adherence
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Manufacturers considering their first export market
- Businesses with an existing export distributor relationship that has gone quiet or underperformed
- Companies expanding from one export market to a neighbouring country or region
- Exporters unsure which of several enquiring overseas buyers is worth pursuing as a real distributor
Not for
It is not the right fit if.
- Your product or category requires specialised regulatory or customs expertise beyond general market entry, such as pharmaceuticals or defence, where specialist consultants are needed alongside this work
- You are selling occasionally to individual overseas buyers rather than building a distributor relationship in a market
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Assess export readiness
A review of your current export activity, if any, and what markets are realistic to target next.
- 2
Prioritise markets and candidates
Target countries ranked, and distributor or agent candidates identified within the priority markets.
- 3
Negotiate and onboard
Terms agreed and the new partner onboarded, adjusted for the realities of distance and currency.
- 4
Manage and report
A regular cadence run with the overseas partner, and enquiry and order activity reported back.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you handle customs and regulatory compliance directly?
How do you evaluate an overseas distributor without visiting them?
Which markets are typically easiest for an Indian exporter to start with?
Can this work alongside a domestic channel strategy?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Export and international market development, written for your industry.
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Read before you buy
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- How an Indian company can win US customers without a US officeA US buyer worries about time zones, contracts and whom to call if things go wrong. How an Indian firm can answer each doubt from India, and when a US presence does become necessary.
- Selling abroad from India: what to settle before the first international orderBefore you run ads abroad, settle how the parcel travels, who pays the import charges, what happens to an overseas return and which currency you price in. Here is the order, and when to wait.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.