Social community management · Marketing
The group has one member who talks and the rest muted it back in March.
A group is not a page. On a page you talk and people scroll past, and the worst that happens is nothing. In a group the members talk to each other, which is what makes it useful and what makes it go wrong on a Sunday evening.
In one paragraph
Social community management is the daily running of a group whose members talk to each other, such as a WhatsApp group, a Facebook group or a customer forum. GullySales moderates it, keeps it worth staying in, and steps in when one member takes over or a complaint is posted in front of everybody.
Three pages here look alike, so take the right one. Community marketing decides whether to build a group at all and fills it with the right people. Customer community management runs a group where every member has already bought, and the job there is keeping them.
This page is the moderating work itself, in a group on a social platform where buyers, customers and curious strangers sit together. Somebody from GullySales reads it every working day, answers what can be answered, moves arguments into private messages, and tells you what members are actually asking for.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“One member has taken the group over”
He answers every question before you do, sometimes wrongly, and the newer members have stopped asking anything because of it.
“A customer complained where every member could read it”
The complaint sat there while your team decided who should reply. Everyone else watched the silence and drew their own conclusion.
“Nobody has posted since the launch offer”
The last few messages are one person forwarding a good morning image. Members have muted the group, so your next real announcement will not be read.
“People nobody invited have joined”
The link was forwarded on, and there are now site visit offers in a group about hair care. Members leave quietly rather than complain about it.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Two lines of rules, pinned
What the group is for and what gets a member removed, agreed with you before anybody is told. A rulebook nobody reads protects nobody.
Daily reading and replies
The group is read every working day, Monday to Saturday, and each question is answered or passed to the person who actually knows.
A plan for the member who dominates
The one who answers everything is given a job rather than a warning, which keeps what he knows and lets the quieter members back in.
Public complaints handled in public
A short, calm reply where the complaint was made, then the detail taken to a private message. Members need to see a real person replied, not read the whole file.
Joining and removal
Who gets in, who checks them, and how an outsider is removed before the third property advertisement goes up.
Prompts that get a reply
Questions written to start a conversation instead of announcing one, since a group where only the admin posts is a slow noticeboard.
What members asked, every month
The recurring questions and grumbles written down for you, separated into what moderation can settle and what belongs to the product.
How the result is measured
- Messages posted by members rather than by us
- Time taken to answer a question inside the group
- Complaints settled in the group against those taken private
- Members joining and leaving each month
- Enquiries that started as a group conversation
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- A builder with a WhatsApp group of flat buyers, where one delay in the handover becomes forty messages by evening
- Coaching centres and clinics whose parents or patients already have a group that nobody from the business reads
- Brands with a Facebook group that filled up and then filled with property offers
- Owners who answered every message themselves for a month and cannot keep doing it
- A dealer or stockist group where the arguments are between members rather than with you
Not for
It is not the right fit if.
- Businesses that want somewhere to post offers, where a broadcast list does the job and nobody has to be moderated
- Owners who will not have a complaint answered in public, since that is the moment a group earns its keep
- A brand with nobody to carry it past the first month, because a dead group is read as a dead business
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social community management work runs
- 1
Read the history first
We scroll back through the group as it stands, which shows who talks, who left, and what the last argument was really about.
- 2
Decide what the group is for
Buyers waiting for possession and hobbyists who like the subject need different rules, different prompts and a different tone.
- 3
Write the rules and the escalation line
What gets answered in the group, what moves to a private message, and what reaches you before anyone replies at all.
- 4
Moderate it daily
Reading, answering, welcoming new members and removing the ones who joined to sell something.
- 5
Report what was said
Monthly: member activity, what was asked, what was complained about, and any enquiry that began as a conversation in the group.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from customer community management?
Should we start a group at all?
What do you do when a customer complains in front of everybody?
One member dominates ours. How do you handle him?
Can this run on WhatsApp?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Social community management, written for your industry.
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