Social media strategy · Marketing
Decide where to show up and what to say before anyone writes a single post.
Businesses start posting before they have decided anything. A page is opened on every platform, a few photographs go up, and within a few months nobody can say what the page is for. The problem is not effort. It is that no one chose the platforms, the topics or the purpose first.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Social media strategy is the written plan that comes before the posting: which platforms your buyers use, what your content is about, what goes on the calendar, what people are saying about you and what your competitors are doing. GullySales sells the plan on its own. Scope and fee are agreed in writing after the requirements brief.
A strategy fixes that order. We write down the platforms worth your time and the ones to leave alone, the three or four themes your content returns to, a content calendar built from those themes, and what we learn from listening to what buyers and competitors say in public. You can hand the plan to your own team, to a freelancer or to us.
This page is the plan alone. Social media marketing and Instagram and Facebook page management are the posting and the running of the pages. Social media audit reviews what you already have. You can buy the plan and do the posting yourself, or ask us to carry on from it.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The business is on every platform and good on none”
Accounts were opened because a competitor or a friend suggested it. Each one gets a few posts, none gets attention, and the owner cannot say which one a buyer would actually use.
“Content is whatever someone thinks of that morning”
Without agreed themes, posts swing between offers, festival greetings and reposts. A visitor cannot tell what the business stands for or what to expect next.
“The calendar lives in one person's head”
When that person is busy or leaves, posting stops. Nobody else knows what was planned, which dates matter to your trade or what has already been said.
“Nobody has looked at what buyers and rivals say in public”
Questions, complaints and comparisons sit in comments and posts that the business never reads. Competitors are guessed at rather than studied.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Platform selection
A reasoned recommendation of which platforms suit your buyers and your capacity to post, and which to leave for now, written down so you can see the logic.
Content pillars
The few themes your content returns to, each tied to something a buyer wants to know or a reason they would choose you, with examples of what belongs under each.
Content calendar creation
A calendar built from the pillars, your trade's busy and quiet periods and the dates that matter in your market, in a format your own team can keep using.
Social listening
A read of what buyers, customers and the wider public say about your business, your trade and your products in public posts and comments, summarised for you.
Competitor research
A review of how comparable businesses use social media, what they post and where they leave gaps, used to decide where you can be different.
Handover of the written plan
One document with the platforms, pillars, calendar and findings, written so that you, a freelancer or an agency can carry it out without us.
How the result is measured
- Each platform recommended, with the reason written down
- Content pillars tied to a buyer question or a reason to choose you
- A calendar your own team can follow without us
- Listening findings that changed what the plan says
- Competitor gaps the plan chooses to use
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Owners who have pages on several platforms and cannot say why they are on each one
- Businesses with a staff member or freelancer who posts, but with no written plan to post from
- Owners about to hire a social media agency who want to know what they are buying before they sign
- Companies opening a new platform or a new branch and wanting a plan before the first post
- Teams that want to see what customers and rivals say in public before deciding what to publish
Not for
It is not the right fit if.
- You want someone to create and publish the posts and have no interest in the plan behind them; social media marketing is the page for that
- You want a review of existing accounts and what they have produced; that is the social media audit
- You expect a plan to produce followers, enquiries or sales by itself; a plan only works when someone carries it out
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media strategy work runs
- 1
Requirements brief
We start with a brief: what you sell, who buys, which accounts exist today and who would carry out the plan. Scope and fee are agreed in writing after it.
- 2
Listen and research
We read the public conversation around your business and trade, and study the social presence of the competitors you name and any we add.
- 3
Choose platforms and pillars
We recommend the platforms and content themes, and talk them through with you so the plan reflects what you can actually keep up.
- 4
Build the calendar
The themes are turned into a calendar your team can follow, with room for offers, festivals and news from your own business.
- 5
Hand over the plan
You receive the written plan and we go through it with you. Whether we also carry it out is a separate decision, agreed in writing.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can I buy the strategy without the posting?
How is this different from a social media audit?
Which platforms will you recommend?
Will following the plan bring followers or enquiries?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Social media strategy, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.