Social media audit · Marketing
Before you pay for another year of posting, find out what the last one did.
A marketing audit looks at everything that brings enquiries in: the website, the advertising, the Google Business Profile, the follow-up, the CRM. This is one channel out of that, opened up properly rather than glanced at.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A social media audit is a one-off review of your accounts: what was posted, what people asked, what the profiles claim, and whether any of it produced an enquiry. GullySales delivers it as a written, scored report with the findings ranked, and nothing about it obliges you to hand the accounts over afterwards.
Start by telling us what you need, though. We read your brief and talk to you about how enquiries reach you and what happens to them, then put the scope and fee in writing. For many owners it answers the question, and then no paid social audit is needed. The paid version earns its fee when social is where most of the money and most of the arguing goes.
It is one piece of work, not a retainer. We read a year of posts, open the inbox, check the profiles, and look at the advertising account if there is one. What we find is written down in the order you should deal with it.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Nobody can say what last year's posting produced”
There are reports full of reach and engagement, and no line anywhere for enquiries or orders.
“The accounts belong to somebody who left”
The admin is a former employee or an old agency, the recovery email is dead, and nobody has checked what else is connected to the account.
“The profile still says something that stopped being true”
Old timings, a number that reaches a disconnected line, a link to a page that was deleted, a service you no longer offer.
“The inbox has unread messages going back months”
Nobody counted them, so nobody knows how many were people who wanted to buy something that week.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Ownership and access check
Who owns each page and advertising account, who holds admin, which logins are dead, and what breaks if the person who set it up stops answering the phone.
A year of posts, actually read
Every post grouped by what it was trying to do, with what drew a response and what drew nothing. Not a screenshot of a dashboard.
The inbox and the comments, opened
Unanswered messages counted, reply times taken from the threads themselves, and the enquiries that were missed listed out with dates.
Profile and contact accuracy
Timings, address, category, action button and link, plus a test message sent to the page to see whether it reaches a human being.
Advertising account review, where one exists
Campaign structure, what is still running, what was left switched on after the offer ended, and whether any of it was ever traced to an enquiry.
Two or three competing pages, read the same way
What they answer that you do not, and which of their posts their buyers reply to. Read at the same depth as yours, so the comparison means something.
A written, scored report
Findings ranked by what to fix first, with the ones your own team can fix in a week marked as such. Yours to keep and to show whoever you like.
How the result is measured
- Findings scored and ranked by what to fix first
- Unanswered messages and comments found in the period
- Enquiries traceable to social in the year reviewed
- Accounts without a working owner or admin
- Profile and contact details found to be wrong
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- An owner about to hand the accounts to a new employee or agency, who wants to know what is being inherited
- Businesses paying a monthly retainer for social and unable to name one enquiry it produced
- A brand about to put serious money into Instagram, on accounts nobody has examined
- Two people inside the same business who disagree about whether social is worth continuing
- Companies whose previous agency left and whose logins now sit with somebody unreachable
Not for
It is not the right fit if.
- Anyone who has not started posting yet, since there is nothing to audit and a plan costs less than a report
- Owners looking for ammunition to use against their current agency rather than a decision to act on
- Businesses that will not give access to the accounts and the inbox, because the findings come from inside them
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media audit work runs
- 1
Agree the scope
Which accounts, which platforms, how far back, and whether the advertising account is included. Priced against that, not against a standard package.
- 2
Get read access
To the pages, the inbox and the advertising account, before the work starts. An audit written from the outside is an opinion with screenshots.
- 3
Read the year
Posts, comments, messages, profile fields and spend, gone through in one sitting by one person, so the pattern is visible.
- 4
Score and rank
Each finding scored by what it is likely costing you, so the report reads as a queue rather than a list of complaints.
- 5
Hand it over and talk it through
A call to walk you through the report and argue with it. The report stands whether or not any further work follows.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We have already had the first conversation. Do we need this as well?
Do most audits find the same things?
Is this a monthly service?
What access do you need from us?
What does the report cost and how soon does it arrive?
How long is the contract?
Who will actually do the work?
What if we are not happy with the work?
By industry
Social media audit, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Who should run your social media: the owner, a junior, or an agencyHow to decide whether the owner, a junior hire or an agency should run your social media, where each one fails, and which jobs should always stay with someone inside the business.
- A social media audit in an hour: what to look at and what to ignoreA sixty-minute social media audit an owner can run alone: six checks on profile, last post, replies, buyer comments, clicks and consistency with the rest of your business, plus the numbers worth ignoring.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.