Social media audit · Marketing
Before you pay for another year of posting, find out what the last one did.
A marketing audit looks at everything that brings enquiries in: the website, the advertising, the Google Business Profile, the follow-up, the CRM. This is one channel out of that, opened up properly rather than glanced at.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
A social media audit is a one-off review of your accounts: what was posted, what people asked, what the profiles claim, and whether any of it produced an enquiry. GullySales delivers it as a written, scored report with the findings ranked, and nothing about it obliges you to hand the accounts over afterwards.
Start with the free audit, though. That 90-minute call covers how enquiries reach you and what happens to them, and the written report that follows ranks what to fix first. For many owners it answers the question, and then no paid social audit is needed. The paid version earns its fee when social is where most of the money and most of the arguing goes.
It is one piece of work, not a retainer. We read a year of posts, open the inbox, check the profiles, and look at the advertising account if there is one. What we find is written down in the order you should deal with it.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Nobody can say what last year's posting produced”
There are reports full of reach and engagement, and no line anywhere for enquiries or orders.
“The accounts belong to somebody who left”
The admin is a former employee or an old agency, the recovery email is dead, and nobody has checked what else is connected to the account.
“The profile still says something that stopped being true”
Old timings, a number that reaches a disconnected line, a link to a page that was deleted, a service you no longer offer.
“The inbox has unread messages going back months”
Nobody counted them, so nobody knows how many were people who wanted to buy something that week.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Ownership and access check
Who owns each page and advertising account, who holds admin, which logins are dead, and what breaks if the person who set it up stops answering the phone.
A year of posts, actually read
Every post grouped by what it was trying to do, with what drew a response and what drew nothing. Not a screenshot of a dashboard.
The inbox and the comments, opened
Unanswered messages counted, reply times taken from the threads themselves, and the enquiries that were missed listed out with dates.
Profile and contact accuracy
Timings, address, category, action button and link, plus a test message sent to the page to see whether it reaches a human being.
Advertising account review, where one exists
Campaign structure, what is still running, what was left switched on after the offer ended, and whether any of it was ever traced to an enquiry.
Two or three competing pages, read the same way
What they answer that you do not, and which of their posts their buyers reply to. Read at the same depth as yours, so the comparison means something.
A written, scored report
Findings ranked by what to fix first, with the ones your own team can fix in a week marked as such. Yours to keep and to show whoever you like.
How the result is measured
- Findings scored and ranked by what to fix first
- Unanswered messages and comments found in the period
- Enquiries traceable to social in the year reviewed
- Accounts without a working owner or admin
- Profile and contact details found to be wrong
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- An owner about to hand the accounts to a new employee or agency, who wants to know what is being inherited
- Businesses paying a monthly retainer for social and unable to name one enquiry it produced
- A brand about to put serious money into Instagram, on accounts nobody has examined
- Two people inside the same business who disagree about whether social is worth continuing
- Companies whose previous agency left and whose logins now sit with somebody unreachable
Not for
It is not the right fit if.
- Anyone who has not started posting yet, since there is nothing to audit and a plan costs less than a report
- Owners looking for ammunition to use against their current agency rather than a decision to act on
- Businesses that will not give access to the accounts and the inbox, because the findings come from inside them
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media audit work runs
- 1
Agree the scope
Which accounts, which platforms, how far back, and whether the advertising account is included. Priced against that, not against a standard package.
- 2
Get read access
To the pages, the inbox and the advertising account, before the work starts. An audit written from the outside is an opinion with screenshots.
- 3
Read the year
Posts, comments, messages, profile fields and spend, gone through in one sitting by one person, so the pattern is visible.
- 4
Score and rank
Each finding scored by what it is likely costing you, so the report reads as a queue rather than a list of complaints.
- 5
Hand it over and talk it through
A call to walk you through the report and argue with it. The report stands whether or not any further work follows.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We have already had the free audit. Do we need this as well?
Do most audits find the same things?
Is this a monthly service?
What access do you need from us?
What does the report cost and how soon does it arrive?
How long is the contract?
Who will actually do the work?
What if we are not happy with the work?
By industry
Social media audit, written for your industry.
Related services
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.