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Instagram and Facebook page management · Marketing

A buyer asks the price at ten at night and nobody opens the inbox until Monday.

Social media marketing is the page for the plan: what a month of content is for, and which platforms are worth the effort. Meta advertising is the page for paid reach. This one is the running of the two accounts day by day, and most of that work is answering people.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Instagram and Facebook page management

In one paragraph

Instagram and Facebook page management is the day-to-day running of your two pages: what gets posted, and who answers the comments and direct messages that follow. GullySales posts to an agreed schedule and answers the inbox inside agreed hours, so the message that arrives after closing time is not still unread on Monday.

Businesses fail on the second half. The post goes up, a stranger asks for the price in a direct message, and the inbox sits unopened for four days. A page with a week of unanswered messages costs you more than having no page, because the buyer read the silence as your answer.

So both halves are run by the same person. Posts go out on the agreed days, and comments and messages are answered inside agreed hours. Anything that reads like a buyer is written down with a name and a number, then handed to whoever does your follow-up.

Who it is for

This is written for you if these sound familiar.

  • Clinics, showrooms and restaurants where the first question now arrives as a message rather than a phone call
  • An owner who posted enthusiastically for six weeks and has not posted since
  • Businesses whose page is run by whoever on the team has a free hour that day
  • Shops paying for advertising while the page those advertisements point at has not been touched since Diwali
  • Teams where three people can see the messages and none of them has been told to answer

Not for

It is not the right fit if.

  • A manufacturer selling to four purchase managers, who is better off ringing them than posting for strangers
  • Owners who want the posting and will not let anybody answer the inbox, since the answering is half the job
  • Anyone who cannot give a straight reply about price, because the conversation stops at the first real question

The problem

Does this sound like your business?

What owners tell us on the first call, in their words.

  • “The page is posted on and never answered”

    Comments asking what something costs sit under a post for a week. The next visitor reads those unanswered comments before deciding whether to bother asking.

  • “Enquiries arrive as messages and never reach the follow-up list”

    Somebody asks for a quote at night, gets a reply the next afternoon, and the conversation ends there. It was never counted as an enquiry, so nobody chased it.

  • “Every message gets the same three words back”

    A patient asks whether the doctor sits on Sunday and is told to send a direct message for details, which is exactly what she just did.

  • “The page went quiet when the person running it left”

    The last post is months old. The profile still carries the old timings and a number that now reaches a disconnected line.

What we do

Everything that is included.

Each deliverable, and what it gets you. Nothing here is an extra.

  1. A posting schedule you can keep

    An agreed number of posts and stories a week, planned a month ahead, with the photographs or the screen recordings arranged before the week starts.

  2. One named person on the inbox

    Direct messages, comment replies and message requests handled by the same person inside agreed hours, Monday to Saturday.

  3. Answers written for your business

    A short set of replies for what you are actually asked: price, timings, location, delivery, parking, whether a Sunday appointment is possible. Agreed with you, so nobody is inventing an answer at eleven at night.

  4. An out-of-hours reply that says something

    An automatic message naming the hours a person answers and giving the WhatsApp number, instead of thanking the sender for reaching out.

  5. Enquiries pulled out of the inbox

    Anything that reads like a buyer is logged with a name, a number and what was asked, then passed to your sales side the same day.

  6. Profile details kept true

    Timings, address, the pinned post, the action button and the link, checked against what the business is actually doing now.

  7. What to do with a nasty comment

    Decided in advance: what gets answered in public, what moves to a private message, what gets hidden, and what you are told about before anyone replies.

  8. What people asked most, every month

    The questions that came up again and again, which tells you what is missing from the website, the price board or the signage.

How the result is measured

  • Enquiries traced to Instagram and Facebook messages
  • Time taken to answer a direct message
  • Unanswered comments and messages left at month end
  • Posts published against the plan
  • Questions asked most, by subject

Recorded as a baseline before work starts, so every later report has an honest comparison.

How it works

How the work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the last three months

    We go back through what was posted, what people asked and how long each answer took. That is the honest starting point instead of a guess.

  2. 2

    Agree who answers what

    Which questions we answer directly, which go to a named person on your side, and what may never be said about a discount without you.

  3. 3

    Build the month

    Posts, stories and the shoot list planned around what you want to sell that month, not around what is easy to photograph.

  4. 4

    Run the page every working day

    Posting on the agreed days and clearing the inbox and comments daily, with anything urgent forwarded to you rather than held.

  5. 5

    Report on enquiries, not likes

    Every month: what went out, how many people asked something, how many of those became enquiries, and what they were asking about.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What happens to an enquiry that arrives as a DM at 10pm?
It gets an automatic reply naming when a person will answer and giving the WhatsApp number, so the sender knows they are not shouting into a void. The next working morning it is answered properly, and it goes onto your enquiry list with a name and a number. From there it is followed up like a phone call, which is the part most businesses skip.
Who actually answers the messages, you or us?
Whichever you decide, written down before we start. Most owners let us handle the routine questions and send anything about a discount, a complaint or a legal matter to a named person on their side.
Should we run advertisements instead?
Advertising brings more people to the page faster and it is a separate job, covered on the Meta advertising page. Paying to send strangers to a page whose last five messages are unread wastes the money twice over.
Do we have to post every day?
No. Three posts a week that are answered beat daily posting into an unread inbox. Frequency is the part owners worry about and the part buyers notice least.
How is this priced?
There is no published price, because a page that gets six messages a week and one that gets sixty are not the same job. We set the posting volume and the inbox hours after the first conversation, and the fee for both is put in writing before anything starts.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

By industry

Instagram and Facebook page management, written for your industry.

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