Short-form video and reels production · Marketing
Shoot a month of vertical video in one day, or do not start.
Our video production page covers the whole trade, including the walkthrough and the explainer that live on your website. This is the narrow one: short vertical clips, made in quantity, for a feed.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Short-form video and reels production makes vertical clips in volume for the feeds where they are watched on a phone with the sound off. GullySales plans the month before anybody films, shoots it in one session, cuts and captions every clip, and reports which ones brought enquiries.
The arithmetic only works in batches. One planned day with the light, the room and the person who speaks well gives you a month of clips. The same day spread across four weeks gives you two and a lot of rescheduling.
Volume on its own does nothing. Thirty clips with no reason to watch them earn nothing thirty times, and the fix is a better first three seconds rather than sixty clips.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“One reel takes us the whole morning”
Setting up, clearing the counter, finding the person, three takes, then editing at night. At that rate nobody sustains two clips a week past the first month.
“We have no captions and nobody hears a word”
Most of this is watched in a queue, in a waiting room, or in bed at midnight with the sound off. An uncaptioned clip is a silent film of somebody's lips moving.
“People leave in the first three seconds”
The clip opens with a logo animation and a greeting. By the time the point arrives the viewer has already gone, and the rest of the edit was wasted.
“The person who was going to be in it is never free”
Filming keeps getting pushed because it depends on one busy doctor, chef or owner. Nothing gets made, and the calendar quietly dies.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
The month written before anybody films
Every clip listed with its first line, what it shows, and who is in it. Deciding this on the shoot day is how a day produces five clips instead of twenty.
One shoot day, planned to the hour
Setups grouped so the camera moves twice rather than twenty times, and the people you need are each called for a stated window rather than the whole day.
Phone or crew, decided honestly
A stylist talking to camera is better on a phone, because it matches what people are used to seeing. A machine in a dark workshop needs lights and somebody who knows how to place them.
Captions burned into the picture
In the language your buyers read, including Kannada or Hindi in Roman letters where that is how they actually type. Platform auto-captions mangle trade words and brand names.
Cuts sized for each feed
One clip prepared for Reels, Shorts and WhatsApp status, with the opening frame changed where a feed needs a different hook.
A calendar with clips already in it
Scheduled out of the batch so nothing is invented on a Thursday morning, and gaps for anything topical that comes up.
A hook rewrite when clips fail
When a set dies, the first three seconds get rewritten and reshot in the next batch. Same subject, different opening, and we report what changed.
The line back to enquiries
A link, a profile button or a WhatsApp number that belongs to this work alone, so bookings from clips are counted in the report rather than guessed at.
How the result is measured
- Clips published against clips planned
- Watch-through at three seconds and at the end
- Saves, shares and replies, which move before anything else does
- Bookings and enquiries traced to a clip's link or profile button
- Cost per finished clip across a shoot day
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Clinics, salons and studios where the treatment or the finished result is worth watching
- Dealers and showrooms whose stock changes weekly and needs showing rather than describing
- Anyone running paid social who burns through creative every few weeks
- Owners who speak well on camera with no system for capturing it
- Restaurants and bakeries where the kitchen is the most interesting thing the business owns
Not for
It is not the right fit if.
- You have nothing to show and nothing to say, and a month of clips only publishes that more often
- Your buyer is a purchase manager comparing specification sheets, who wants a detailed page and a drawing
- Nobody at the business will appear on camera, which leaves stock footage nobody believes
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Decide what the clips are for
Bringing walk-ins, feeding paid social, or answering the question that eats your phone time. Each produces a different batch, and trying to do all three gives you a weak version of each.
- 2
Write the batch in one sitting
Hooks, shots and captions listed together. You read it before the shoot and strike anything you would not want a customer to see.
- 3
Hold the shoot day
We arrive with the plan, the frames and the order of setups. Your side brings the room, the stock, the people at their stated times, and a change of clothes so a month of clips does not look like one afternoon.
- 4
Cut, caption and check
Clips are edited, subtitled and sent to you in one batch. Anything a customer could argue with is checked by whoever actually knows the trade.
- 5
Publish and read the drop-off
Posting runs on the calendar, and we watch where people leave rather than the view count. The next batch is written from what the drop-off point told us.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we shoot all this on a phone?
What do you need from us on the shoot day?
How many clips come out of one day?
Do the clips have to be in English?
Our staff do not want to be filmed. What then?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What if we are not happy with the work?
By industry
Short-form video and reels production, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.