Short-form video and reels production · Marketing
Shoot a month of vertical video in one day, or do not start.
Our video production page covers the whole trade, including the walkthrough and the explainer that live on your website. This is the narrow one: short vertical clips, made in quantity, for a feed.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Short-form video and reels production makes vertical clips in volume for the feeds where they are watched on a phone with the sound off. GullySales plans the month before anybody films, shoots it in one session, cuts and captions every clip, and reports which ones brought enquiries.
The arithmetic only works in batches. One planned day with the light, the room and the person who speaks well gives you a month of clips. The same day spread across four weeks gives you two and a lot of rescheduling.
Volume on its own does nothing. Thirty clips with no reason to watch them earn nothing thirty times, and the fix is a better first three seconds rather than sixty clips.
Who it is for
This is written for you if these sound familiar.
- Clinics, salons and studios where the treatment or the finished result is worth watching
- Dealers and showrooms whose stock changes weekly and needs showing rather than describing
- Anyone running paid social who burns through creative every few weeks
- Owners who speak well on camera with no system for capturing it
- Restaurants and bakeries where the kitchen is the most interesting thing the business owns
Not for
It is not the right fit if.
- You have nothing to show and nothing to say, and a month of clips only publishes that more often
- Your buyer is a purchase manager comparing specification sheets, who wants a detailed page and a drawing
- Nobody at the business will appear on camera, which leaves stock footage nobody believes
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“One reel takes us the whole morning”
Setting up, clearing the counter, finding the person, three takes, then editing at night. At that rate nobody sustains two clips a week past the first month.
“We have no captions and nobody hears a word”
Most of this is watched in a queue, in a waiting room, or in bed at midnight with the sound off. An uncaptioned clip is a silent film of somebody's lips moving.
“People leave in the first three seconds”
The clip opens with a logo animation and a greeting. By the time the point arrives the viewer has already gone, and the rest of the edit was wasted.
“The person who was going to be in it is never free”
Filming keeps getting pushed because it depends on one busy doctor, chef or owner. Nothing gets made, and the calendar quietly dies.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
The month written before anybody films
Every clip listed with its first line, what it shows, and who is in it. Deciding this on the shoot day is how a day produces five clips instead of twenty.
One shoot day, planned to the hour
Setups grouped so the camera moves twice rather than twenty times, and the people you need are each called for a stated window rather than the whole day.
Phone or crew, decided honestly
A stylist talking to camera is better on a phone, because it matches what people are used to seeing. A machine in a dark workshop needs lights and somebody who knows how to place them.
Captions burned into the picture
In the language your buyers read, including Kannada or Hindi in Roman letters where that is how they actually type. Platform auto-captions mangle trade words and brand names.
Cuts sized for each feed
One clip prepared for Reels, Shorts and WhatsApp status, with the opening frame changed where a feed needs a different hook.
A calendar with clips already in it
Scheduled out of the batch so nothing is invented on a Thursday morning, and gaps for anything topical that comes up.
A hook rewrite when clips fail
When a set dies, the first three seconds get rewritten and reshot in the next batch. Same subject, different opening, and we report what changed.
The line back to enquiries
A link, a profile button or a WhatsApp number that belongs to this work alone, so bookings from clips are counted in the report rather than guessed at.
How the result is measured
- Clips published against clips planned
- Watch-through at three seconds and at the end
- Saves, shares and replies, which move before anything else does
- Bookings and enquiries traced to a clip's link or profile button
- Cost per finished clip across a shoot day
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
How the work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Decide what the clips are for
Bringing walk-ins, feeding paid social, or answering the question that eats your phone time. Each produces a different batch, and trying to do all three gives you a weak version of each.
- 2
Write the batch in one sitting
Hooks, shots and captions listed together. You read it before the shoot and strike anything you would not want a customer to see.
- 3
Hold the shoot day
We arrive with the plan, the frames and the order of setups. Your side brings the room, the stock, the people at their stated times, and a change of clothes so a month of clips does not look like one afternoon.
- 4
Cut, caption and check
Clips are edited, subtitled and sent to you in one batch. Anything a customer could argue with is checked by whoever actually knows the trade.
- 5
Publish and read the drop-off
Posting runs on the calendar, and we watch where people leave rather than the view count. The next batch is written from what the drop-off point told us.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we shoot all this on a phone?
What do you need from us on the shoot day?
How many clips come out of one day?
Do the clips have to be in English?
Our staff do not want to be filmed. What then?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What if we are not happy with the work?
By industry
Short-form video and reels production, written for your industry.
Related services
Often bought with this, or instead of it.
Learn the method
The teaching pages behind this work. Read them to judge the work, or to do the parts you want to do yourself.
Read before you buy
- Product video for a factory or workshop: what to shoot in half a dayA half-day shot list for a factory or workshop: process, quality checks and dispatch, cut into clips a dealer can forward on WhatsApp without opening a link.
- Selling cricket bats online: what a buyer needs to see before payingA cricket bat is chosen by weight, willow, grade and pickup, so an online listing has to show the actual weight of that bat, its grains, its edges, and which ball it is made for.
- Reels for a service business: five formats that need no actorFive reel formats a service business can film on a phone without an actor: before and after, a day on site, a question answered, a myth corrected and a short tour, each with a shot list.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.