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Content repurposing · Marketing

A webinar that eleven people attended is still four months of material.

Content strategy decides what is worth saying. Content marketing runs the programme. This is the cheap part of both: getting more out of what you have already made.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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In one paragraph

Content repurposing turns material you have already paid for into the posts, pages and messages that fill the rest of the year. GullySales audits what you hold, from webinar recordings to plant photographs, then produces the version each channel needs and a calendar to run it on.

Most businesses are sitting on more than they think. A recorded webinar. Photographs from a plant visit, the deck your engineer built for one client, and the four questions your sales team answers twenty times a week.

Repurposing is not reposting. The same PDF pushed to five channels does badly on four of them. Somebody reading WhatsApp, a buyer on IndiaMART and a manager on LinkedIn want different lengths and different first lines. What travels is the idea inside it.

Who it is for

This is written for you if these sound familiar.

  • Businesses that ran a webinar or a seminar and left the recording on a hard disk
  • Manufacturers holding years of site and machine photographs with nowhere to put them
  • Founders who speak well and write nothing, whose best material only exists on video
  • Teams posting three times a week who have run out of things to say by Wednesday
  • Firms with case studies written for a PDF that nobody outside a sales meeting has ever read

Not for

It is not the right fit if.

  • A business with nothing made yet, which needs the strategy settled and something written first
  • Anyone whose source material was weak, because this spreads a dull idea further instead of fixing it
  • Owners who want fifty pieces a month out of one webinar, which trains people to scroll past your name

The problem

Does this sound like your business?

What owners tell us on the first call, in their words.

  • “We post the same PDF everywhere”

    A brochure built for a printed page becomes an unreadable image on a phone. The same file on WhatsApp, LinkedIn and the website works on none of them.

  • “The webinar got eleven people and then nothing”

    The recording was the asset, not the session. Clips, a written summary and the questions people typed in the chat are worth more than the live attendance ever was.

  • “We run out of things to say by Wednesday”

    Nobody sits down and invents a post. The material is in old calls, site photographs and the questions your sales team answers daily, and none of it has been turned into anything.

  • “Our best explanation is trapped in a sales deck”

    What your engineer says in a meeting is the clearest thing your company owns. It has never existed anywhere a buyer could find it before the meeting.

What we do

Everything that is included.

Each deliverable, and what it gets you. Nothing here is an extra.

  1. An audit of what you already hold

    Recordings, decks, case studies, photographs, drawings, old posts and the WhatsApp answers your team retypes every week, listed with a judgement against each.

  2. The shortlist worth reusing

    The few pieces carrying a real idea, and a plain note on what is not worth touching.

  3. A map from each source to its pieces

    What one recording becomes: a page, three short videos, a WhatsApp message, a Google Business Profile post, a section of the catalogue.

  4. Rewritten, not reformatted

    Every version written for the place it appears, with its own opening line. A LinkedIn post and a WhatsApp broadcast start differently or neither gets read.

  5. Video cut and captioned

    Short clips pulled out of long recordings and subtitled, because most of them are watched with the sound off on a phone in a queue.

  6. The calendar to run it on

    What goes out where and when, far enough ahead that nobody is inventing Thursday's post on Thursday morning.

  7. The refresh list

    Old pages worth updating rather than replacing, with what has to change in each. A page that already ranks is cheaper to improve than to rewrite.

How the result is measured

  • Pieces published from each source asset
  • Reads, views and replies by channel
  • Enquiries traced to repurposed pages and posts
  • Old pages refreshed and where they sit in search afterwards
  • Weeks of calendar filled without commissioning anything new

Recorded as a baseline before work starts, so every later report has an honest comparison.

How it works

How the content repurposing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Go through the cupboard

    We collect what exists across drives, phones, the website and the sales team's laptops, then read and watch all of it.

  2. 2

    Pick the few that carry an idea

    Most of what a company holds repeats the same three points. We take the pieces that say something a buyer cannot get anywhere else.

  3. 3

    Match each piece to a place

    Every source is mapped to the channels where its idea would land, and to the format that channel rewards.

  4. 4

    Produce the versions

    Writing, cutting and captioning are done here, with your technical person checking anything a customer could argue with.

  5. 5

    Publish and watch what moves

    Pieces go out on the calendar, and the report shows which sources produced reads, replies and enquiries. The next round starts from those.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How many pieces can one webinar really produce?
Enough for a few weeks, not a year. An hour-long session holds two or three ideas worth repeating, and each becomes a page, a couple of clips and a message. Anyone promising fifty pieces is cutting the same thing into smaller bits.
Will Google count this as duplicate content?
Not for saying the same thing in different words in different places. The real risk is identical text on two pages of your own site, where they compete with each other for the same search. We rewrite each version partly for that reason.
We have hundreds of factory photographs. Is that content?
Yes, and for a manufacturer it is the most convincing thing you own. A picture of your own shop floor with two lines about what that machine does beats a stock image and three paragraphs of description.
Who writes the versions, you or us?
We write and cut them, and your technical person checks whatever a customer could argue with. The tone comes from how your own people explain the work, which is why we start from recordings instead of a brief.
What happens to the material that is simply not good?
We say so and leave it alone. A brochure from 2019 full of claims nobody can back up is better retired than recut, and pushing it out again only spreads the problem.
How is this charged?
There is no published price, because the work depends on how much usable material turns up. We look at that first, then put the fee in writing. Production costs such as video editing sit as their own line, separate from our time.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

By industry

Content repurposing, written for your industry.

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