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The sales process · Lead generation

Pinterest sells kitchens and weddings, and it will not sell your gearboxes.

Pinterest marketing is publishing photographs of your finished work where people browse pictures while planning something months away. It suits interiors, weddings, food, fashion and home trades, and very little else. GullySales says plainly when this is the wrong channel, and builds the boards and the photography habit when it is the right one.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Business development representatives research prospects and speak with customers

In one paragraph

Pinterest marketing is publishing photographs of your finished work where people browse pictures while planning something months away. It suits interiors, weddings, food, fashion and home trades, and very little else. GullySales says plainly when this is the wrong channel, and builds the boards and the photography habit when it is the right one.

Start with the part most pages leave out. If you make bearings, mould plastic parts, run a logistics fleet or sell software to procurement teams, this channel is not for you. Go back to email marketing, or put the hours into search.

For the trades it does suit, it behaves unlike any other social platform. People arrive while planning: a flat being done up in January for a wedding in November, a menu for a reception, a shopfront for a new branch. They save pictures into boards for months, and an image saved two years ago still turns up in front of somebody.

The work here is not posting. It is having photographs of your own finished jobs that are worth saving, which means somebody spends ten minutes at handover with the lights on and the phone held upright. Most of the trades this suits are already sitting on a phone full of half-usable pictures nobody sorted.

Email marketing, the step before, keeps hold of somebody who already found you. This is the last step of lead generation. After it the process turns to what you say to the enquiries all of this produces, beginning with the sales pitch.

Where this sits

Stage 4 of 10, lead generation. The routes an enquiry can arrive by, and what each one costs in money or in time.

The stage before
Prospecting
The stage after
Sales enablement

If you want this done for you

Post content people actually stop scrolling for, on a schedule you can actually keep.

Read the social media marketing page

The work

What this step is actually like.

  • “Who it is actually for”

    Interior designers and modular kitchen makers. Wedding photographers, planners and decorators. Caterers, bakers, boutique fashion, furniture and décor shops, salons, and architects doing homes. What they share is a buyer who plans by looking, weeks or months before any money moves.

  • “A pin is not a post”

    A post is read on the day it goes out and then it is gone. A saved picture keeps arriving in front of people for years and brings them to whatever page it points at. A studio in Indiranagar that photographs one finished flat properly is still being found by people who were not even looking when it went up.

  • “Permission for the pictures”

    The house in the photograph belongs to somebody, and so does the wedding. Ask at handover, in writing, and note the answer against the shoot. Taking a polite no from one client costs far less than pulling a photograph down after strangers have already saved it.

  • “How you will know it is not working”

    Six months of pins with nobody clicking through to the site means the pictures are catalogue shots rather than rooms. A product on a white background is a listing. Show the finished space with somebody's things in it, and say in the caption what the material is and which room it is.

What we do

What you end up with.

The artefacts this step produces, what each one is for, and how you know it is finished.

  1. The board plan

    Boards named the way a buyer describes a room, not the way you describe a service. Small kitchens in two BHK flats, morning wedding décor, cane and wood in a rented flat. Eight or ten boards is plenty to start with.

    Result: A customer in the middle of a renovation finds the board that matches her flat.

  2. The shoot list

    Which finished jobs get photographed, by whom, and at what point in the job. Upright pictures, taken before the client's furniture arrives and again after, with the lights on and the site cleared.

    Result: New pictures arrive every month without anybody booking a photographer.

  3. The caption pattern

    What the space is, what it is made of, how big it is, and where. Written for somebody planning the same thing, using the words they would use rather than the ones on your invoice.

    Result: A picture explains itself when somebody finds it two years from now.

  4. The page each pin points at

    Every pin leads to a page that can take an enquiry: the job it came from, more pictures of it, and a way to ask about something similar. A pin pointing at a home page loses a person who was already interested.

    Result: The visit lands somewhere that can answer the question it came with.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
We are a B2B manufacturer. Should we be on Pinterest?
Almost certainly not. Your buyer is a purchase officer comparing specifications, delivery and payment terms, and nobody sources a gearbox by saving photographs. The exception is a manufacturer whose product ends up visible in a home, such as tiles, taps, lighting or furniture.
How long before it produces enquiries?
Slower than ads to start and steadier once it runs, because a saved picture keeps working long after you posted it. Expect months. Judge it on visits to the pages the pins point at, not on follower counts.
Can we use photographs of work we did not do?
No. Using somebody else's project is dishonest and easy to catch, and the enquiry it brings will ask for something you cannot show. If your own pictures are poor, fix the photography first and post nothing until they are decent.
Who has to be involved to keep this going?
Whoever finishes the job, because they are standing in the room on the day it looks its best. That person needs ten minutes and a phone held upright. Somebody else can upload and write captions afterwards, from a desk, in a quiet hour.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts. For sales work it is mostly our time, with production only where scripts, decks or CRM setup need it.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Where to go next

The work that carries this step further.

Services

The rest of lead generation

Or read the whole sales process in order.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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