The sales process · Lead generation
Every other route ends at your website, and that is all it does on its own.
Your website is where search, advertising, a creator's post and a friend's recommendation all end up. This step decides which pages exist, the one question each has to answer, and where an enquiry lands once somebody fills the form. A site nobody is sent to is a brochure in a drawer.
In one paragraph
Your website is where search, advertising, a creator's post and a friend's recommendation all end up. This step decides which pages exist, the one question each has to answer, and where an enquiry lands once somebody fills the form. A site nobody is sent to is a brochure in a drawer.
A website does not create demand. Somebody has to want the thing first, and then they check you, and the checking is the moment the site earns its keep. They do it on a phone, on mobile data, standing somewhere. If the first screen does not say what you do and where you do it, they are gone before the pictures load.
So this is not a design step. It is a list. Every page the site needs, the one question that page answers, and the one thing a visitor should do on it. Write the list on paper before anybody opens a design tool, because the argument about the list is the argument about the business.
It sits after search engine ads because both search routes need somewhere to send a person. Social media marketing, the step after, needs the same destination. Build it once with the enquiry path working, and everything that follows has somewhere to point.
Where this sits
Stage 4 of 10, lead generation. The routes an enquiry can arrive by, and what each one costs in money or in time.
- The stage before
- Prospecting
- The stage after
- Sales enablement
If you want this done for you
Build the site that turns a visit into an enquiry.
The work
What this step is actually like.
“The expensive part is the content”
Code is the quick bit. What stalls a build for six weeks is content. Photographs of your own work, the prices you will publish, and the names your buyers use for your services. Book the photography before the design starts and the whole thing moves faster.
“Test it the way a buyer uses it”
Stand outside your office with your own phone, on mobile data, and send yourself an enquiry through the form. Time how long before somebody replies. Most small business sites do not fail on looks. They fail because the form goes to an address set up by a developer who left.
“Who holds the four logins”
Domain, hosting, the analytics account, and the inbox the form writes to. If your developer holds all four, you do not own your site, whatever the invoice says. Get them registered to the owner's email before launch, and write them down somewhere that is not one laptop.
“It does not convert by itself”
Nobody buys because a button is orange. A page can only stop somebody leaving: answer the question, show proof you have done this before, make contact obvious. If nothing is sending people there, an excellent site gets nobody, and rebuilding will not change that.
What we do
What you end up with.
The artefacts this step produces, what each one is for, and how you know it is finished.
The page list
A table with four columns: the page, the question it answers, who it is for, and the one action on it. Every service you want more of gets its own page. Anything that cannot name a question gets deleted before it is built.
Result: You can see at once that your most profitable job has no page of its own.
The enquiry path
Where the form goes, which phone the WhatsApp button opens, who is responsible for each during working hours, and what happens to a message that arrives on Sunday. Tested from outside the office, not from the developer's machine.
Result: A test enquiry sent from a stranger's phone reaches a named person and gets a reply the same day.
The proof on the page
Photographs of work you actually did, the registration or licence numbers buyers ask for, and the names of customers who have given you permission to use them. Stock photographs of other people's factories do the opposite of proof.
Result: A buyer can tell in one screen that you have done this kind of job before.
The handover file
Logins, where the code lives, who built it, and written instructions for the two things you will want changed most: a price and a phone number. One page, kept with your business papers.
Result: A change of developer costs you a fortnight rather than a rebuild.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How many pages do we actually need?
Can we build it ourselves on a website builder?
How do we know the site is bringing enquiries at all?
Our site looks dated but it works. Rebuild or leave it?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Where to go next
The work that carries this step further.
The rest of lead generation
- Mutual connection sourcing
- Trigger events
- Search engine optimisation
- Search engine ads
- Social media marketing
- Educational content
- Connectors and contact sphere
- Influencer marketing
- Networking groups
- Word of mouth
- Channel sales partners
- Webinars
- Free consultations
- Quora marketing
- Email marketing
- Pinterest marketing
Or read the whole sales process in order.