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The sales process · Lead generation

Every other route ends at your website, and that is all it does on its own.

Your website is where search, advertising, a creator's post and a friend's recommendation all end up. This step decides which pages exist, the one question each has to answer, and where an enquiry lands once somebody fills the form. A site nobody is sent to is a brochure in a drawer.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Business development representatives research prospects and speak with customers

In one paragraph

Your website is where search, advertising, a creator's post and a friend's recommendation all end up. This step decides which pages exist, the one question each has to answer, and where an enquiry lands once somebody fills the form. A site nobody is sent to is a brochure in a drawer.

A website does not create demand. Somebody has to want the thing first, and then they check you, and the checking is the moment the site earns its keep. They do it on a phone, on mobile data, standing somewhere. If the first screen does not say what you do and where you do it, they are gone before the pictures load.

So this is not a design step. It is a list. Every page the site needs, the one question that page answers, and the one thing a visitor should do on it. Write the list on paper before anybody opens a design tool, because the argument about the list is the argument about the business.

It sits after search engine ads because both search routes need somewhere to send a person. Social media marketing, the step after, needs the same destination. Build it once with the enquiry path working, and everything that follows has somewhere to point.

Where this sits

Stage 4 of 10, lead generation. The routes an enquiry can arrive by, and what each one costs in money or in time.

The stage before
Prospecting
The stage after
Sales enablement

If you want this done for you

Build the site that turns a visit into an enquiry.

Read the website design and development page

The work

What this step is actually like.

  • “The expensive part is the content”

    Code is the quick bit. What stalls a build for six weeks is content. Photographs of your own work, the prices you will publish, and the names your buyers use for your services. Book the photography before the design starts and the whole thing moves faster.

  • “Test it the way a buyer uses it”

    Stand outside your office with your own phone, on mobile data, and send yourself an enquiry through the form. Time how long before somebody replies. Most small business sites do not fail on looks. They fail because the form goes to an address set up by a developer who left.

  • “Who holds the four logins”

    Domain, hosting, the analytics account, and the inbox the form writes to. If your developer holds all four, you do not own your site, whatever the invoice says. Get them registered to the owner's email before launch, and write them down somewhere that is not one laptop.

  • “It does not convert by itself”

    Nobody buys because a button is orange. A page can only stop somebody leaving: answer the question, show proof you have done this before, make contact obvious. If nothing is sending people there, an excellent site gets nobody, and rebuilding will not change that.

What we do

What you end up with.

The artefacts this step produces, what each one is for, and how you know it is finished.

  1. The page list

    A table with four columns: the page, the question it answers, who it is for, and the one action on it. Every service you want more of gets its own page. Anything that cannot name a question gets deleted before it is built.

    Result: You can see at once that your most profitable job has no page of its own.

  2. The enquiry path

    Where the form goes, which phone the WhatsApp button opens, who is responsible for each during working hours, and what happens to a message that arrives on Sunday. Tested from outside the office, not from the developer's machine.

    Result: A test enquiry sent from a stranger's phone reaches a named person and gets a reply the same day.

  3. The proof on the page

    Photographs of work you actually did, the registration or licence numbers buyers ask for, and the names of customers who have given you permission to use them. Stock photographs of other people's factories do the opposite of proof.

    Result: A buyer can tell in one screen that you have done this kind of job before.

  4. The handover file

    Logins, where the code lives, who built it, and written instructions for the two things you will want changed most: a price and a phone number. One page, kept with your business papers.

    Result: A change of developer costs you a fortnight rather than a rebuild.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How many pages do we actually need?
One for each service you want more enquiries for, one for each town you genuinely serve, plus the pages about you, your work and how to reach you. A four-page site for a firm with nine services is the most common reason its best work never gets found.
Can we build it ourselves on a website builder?
For a small firm with a handful of services, yes, and several should. Keep the domain in your own name, make sure the form goes to an address somebody reads, and spend the saved money on the photographs. Come back to a built site when the content outgrows the template.
How do we know the site is bringing enquiries at all?
Ask every caller how they found you and write the answer down for a month. Alongside that, check whether the form has produced anything in the same period. If both are empty, the problem is that nothing is sending people to the site.
Our site looks dated but it works. Rebuild or leave it?
Leave it and fix the content first. Dated design costs you far less than pages that do not exist for services you sell. If you do rebuild later, keep the old page addresses alive, or the search visibility you built goes with the old site.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts. For sales work it is mostly our time, with production only where scripts, decks or CRM setup need it.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time and follow-up are the quickest to show, because the enquiries already exist. Process, CRM and training changes show as the team uses them. Each one is tracked against the baseline.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Where to go next

The work that carries this step further.

Services

The rest of lead generation

Or read the whole sales process in order.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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