The sales process · Lead generation
Most webinars fail three weeks before they start, when nobody was invited.
A webinar is an online session where somebody from your business answers one question a group of buyers actually has. The hour itself is the easy part. Filling it with the right people, and using the recording for months afterwards, is the work. GullySales plans the invitations and the follow-up around that.
In one paragraph
A webinar is an online session where somebody from your business answers one question a group of buyers actually has. The hour itself is the easy part. Filling it with the right people, and using the recording for months afterwards, is the work. GullySales plans the invitations and the follow-up around that.
The presentation is the part owners worry about, and the part that matters least. A plain session with nine of the right people in it beats a polished one with ninety of the wrong ones. That difference was settled weeks earlier, by who was invited.
So plan backwards from the date. Three weeks out, the invitation list has names on it. Two weeks out, the first invitation goes. A reminder the day before, another an hour before, because somebody who signed up a fortnight ago has forgotten. The recording goes to everyone who registered, including those who never turned up.
Channel sales partners, the step before, hands you a ready audience of dealers and their customers in towns you will not visit this year. Free consultations, the step after, fits on the end of this one. An attendee who asks a specific question during the session is exactly the person to offer an hour to.
Where this sits
Stage 4 of 10, lead generation. The routes an enquiry can arrive by, and what each one costs in money or in time.
- The stage before
- Prospecting
- The stage after
- Sales enablement
If you want this done for you
Get the right ten people in the room instead of a hundred who will not buy.
The work
What this step is actually like.
“The recording outlives the session”
Most of the value arrives after the live hour. The recording answers the same question for the next buyer who searches for it. It gets sent to a prospect who asked something similar, and it sits on a page of your site under that question. Record it properly even if four people attend.
“Promotion is a list, not a poster”
A graphic on your social page is not promotion. Promotion is a named list: enquiries that went quiet, customers who asked this exact question, the dealer with twenty customers who have this problem. Somebody has to send those messages one at a time and reply to the people who answer.
“One question, not a company overview”
Build the session on a question a buyer has asked you out loud. How do I know whether my machine is under-loaded? What does a school inspection actually check? Ten minutes of that, answered honestly, beats an hour of slides about your history and your values.
“When not to run one”
With twelve possible customers, ring them instead. A webinar is how you speak to people you cannot afford to visit, and with a short enough list the visit converts better anyway. If nobody in your business can hold an audience for half an hour, fix that before booking a date.
What we do
What you end up with.
The artefacts this step produces, what each one is for, and how you know it is finished.
The invitation list
A spreadsheet built before the date is fixed, with columns for name, company, role, where they came from, invited on, reminded on, attended, and watched the recording. The same sheet is your follow-up list the next morning.
Result: You can say who was in the room and why each of them was asked.
The promotion calendar
Who sends what, on which day, across the three weeks before. Include the message an hour before the session, which is the one that decides attendance, and the recording that goes out the next day.
Result: Nobody discovers on the morning of the session that invitations went out once.
The session outline
One question at the top, the three parts of the answer, a demonstration or a real example in the middle, then questions with nothing scripted. Plan it fifteen minutes shorter than the slot.
Result: A presenter runs the session from one page and still finishes on time.
The follow-up note
One line written against every name by the following day: what they asked, what you are sending, who calls. People who registered and did not attend get the recording and the same question.
Result: The list is worked while people still remember signing up for it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How many people should attend for it to be worth it?
Should the webinar be live or recorded?
What do we do with people who register and never attend?
Who has to be involved from our side?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Where to go next
The work that carries this step further.
The rest of lead generation
Or read the whole sales process in order.