The sales process · Lead generation
The account goes quiet the week your business gets busy, and that is the problem.
Social media marketing is publishing on the feeds your buyers already scroll, so that your name is familiar before they need you. This step sets what gets posted, who photographs it, and who answers the messages it brings. It builds recognition slowly and stops the month somebody gets busy.
In one paragraph
Social media marketing is publishing on the feeds your buyers already scroll, so that your name is familiar before they need you. This step sets what gets posted, who photographs it, and who answers the messages it brings. It builds recognition slowly and stops the month somebody gets busy.
Most business accounts look the same. A festival greeting with the logo in the corner. A photograph of a finished product with no caption. Then four months of nothing. Nobody chose that. It is what happens when posting belongs to whoever has a spare moment, which in a small firm is nobody.
The fix is smaller than the problem sounds. One month of posts, planned in one sitting, made from things that happen in your own premises anyway. A machine being set up. A load going out before the rain. The owner answering the question a customer asked on Tuesday, said to a phone camera in ninety seconds.
Website, the step before, gave you somewhere to send people. This step is about being recognised on the way there. Educational content, the step after, is the same effort pointed at the questions buyers ask rather than at being seen, and the two share a camera and a calendar.
Where this sits
Stage 4 of 10, lead generation. The routes an enquiry can arrive by, and what each one costs in money or in time.
- The stage before
- Prospecting
- The stage after
- Sales enablement
If you want this done for you
Post content people actually stop scrolling for, on a schedule you can actually keep.
The work
What this step is actually like.
“Shoot in one afternoon, post across a month”
Walk your own premises with a phone and come back with twenty photographs and four short clips. That is a month. Batching this way is the only thing that keeps an account alive through your busy season, which is exactly when posting stops and exactly when you want to look busy.
“Replies matter more than posts”
A message at nine in the evening answered at eleven the next morning has already lost. Decide who has the app on their phone, what they are allowed to quote without asking, and what gets passed to you. An account that posts well and answers slowly is worse than no account.
“It buys recognition long before it buys enquiries”
The first enquiries come from people who already knew you and were reminded. Judge the first few months on whether customers mention seeing something, and on messages received. Follower count is the number that moves most and means least.
“When it is the wrong route”
A firm selling gearboxes to five purchase managers on rate contracts will not win one of them with a reel. The hours would do more in trigger events and introductions. Consumer businesses are the opposite case, and a bakery or a salon should probably be here before it is anywhere else.
What we do
What you end up with.
The artefacts this step produces, what each one is for, and how you know it is finished.
The month on one page
Date, platform, what the post is about, who takes the photograph, and the first line of the caption. Twelve rows is a month. Written in one sitting so that no daily decision is required from anybody.
Result: Somebody who is not you can post next Tuesday without asking what to put up.
The shot list
The things in your own business worth photographing: work in progress, the team at a job, a delivery loaded, a before and after, a customer collecting. Specific enough that whoever holds the phone knows what they are looking for.
Result: You stop reposting other people's quotes because there was nothing of your own.
The reply rule
Who answers messages, within what time, in which hours, and what they may say about price without checking. Written on half a page and stuck where the person who does it can see it.
Result: No message sits unread for two days, and nobody invents a price to be helpful.
The mention log
A line in your enquiry register for anyone who says they saw a post, plus a note of which post it was. Kept by whoever answers the phone, not by whoever runs the account.
Result: After three months you can tell whether this is earning its hours or just filling them.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platforms should a small business actually be on?
How often do we have to post?
Can we just boost posts instead of planning them?
Nobody in the office wants to be on camera. What then?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Where to go next
The work that carries this step further.
The rest of lead generation
Or read the whole sales process in order.