Pinterest marketing · Marketing
Put your designs in front of people who are saving ideas before they buy.
Pinterest is a search engine for pictures. Someone planning a bedroom, a wedding lehenga or a Diwali table saves what they like, and weeks later returns to the pins and the shops behind them. A pin keeps getting found long after a Reel has disappeared.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Pinterest marketing is the posting of images and links as pins, so that people searching for ideas find your work and click through to your website. GullySales runs it for businesses whose product is something people want to look at, and says so plainly when it is not worth doing.
That makes it a good fit for a narrow set of trades: interiors, furniture, home decor, fashion, jewellery, food and weddings. We build boards around the way your buyers plan, make pins that link to the right page on your website, and track the visits and enquiries that follow.
It is also slow, and its audience in India is smaller than on Instagram or YouTube. If your buyers do not plan by looking at pictures, we will tell you to spend the time on Google or WhatsApp instead.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Beautiful work sits in a folder and on one Instagram feed”
Finished rooms, bridal sets and sarees are posted once and buried in a week. They are never found by someone who is planning, not following.
“A Pinterest account was opened and never used”
A handful of pins, no boards that make sense, no links to the website. The account does nothing and nobody is sure it is worth the effort.
“Pins bring visitors who do not enquire”
The pin links to the home page instead of the page for that product or room, so the visitor lands on something unrelated and leaves.
“Nobody knows if it is working”
Pinterest shows impressions and saves. It does not tell you which of them became a call or an order, unless the links are tracked.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Business account set-up
A business account with your website claimed, profile written for search, and rich pins switched on for products where they apply.
Board structure
Boards named after what buyers search for, such as small balcony ideas or bridal jewellery for a South Indian wedding, not after your internal product names.
Pin design
Vertical images with readable text, made from your own photos and designs. Stock images are not used to pad the account.
Pin descriptions and links
Each pin written for the search it should appear in and linked to the exact page on your site that answers it.
Website readiness check
A look at the landing pages pins will point to, with the changes needed so a visit from Pinterest can turn into an enquiry.
Tracking
Links tagged so visits from Pinterest show separately in your analytics, with enquiries traced back where the form or call records allow.
Paid pins, only if justified
Promoted pins added when organic results show a pin worth backing. Your media spend is separate from our fee.
How the result is measured
- Visits to your website from Pinterest
- Saves and outbound clicks by pin
- Enquiries traced to Pinterest
- Pages that receive pin traffic
- Boards ranking for search terms
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Interior designers, furniture makers and home decor sellers with a portfolio of finished rooms
- Boutiques, saree and ethnic wear sellers and jewellery designers whose products photograph well
- Wedding planners, decorators, photographers and caterers whose clients plan months ahead
- Bakers, cafes and food brands with a recipe or menu worth saving
- D2C brands with a Shopify or WooCommerce store that needs visitors beyond Instagram
Not for
It is not the right fit if.
- Your buyers decide on price, trust or a phone call rather than on how something looks, Google Business Profile and WhatsApp will do more
- You have no website or product page for a pin to link to
- You need orders this month, Pinterest builds slowly and ads on Meta or Google are faster
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the Pinterest marketing work runs
- 1
Test the fit
We read your brief, look at what your buyers search and save, and decide whether Pinterest deserves your effort at all.
- 2
Fix the destination
Pins need pages to land on. We sort out the product and portfolio pages first.
- 3
Build the boards
Account, boards and the first set of pins go up together, so the profile looks complete from the start.
- 4
Publish and learn
We watch which pins get saved and clicked, then make more of those and drop the rest.
- 5
Report against the baseline
Visits and enquiries from Pinterest are reported against the numbers recorded before work started. How often is agreed in writing.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is Pinterest worth it for a small business in India?
How long before Pinterest brings enquiries?
Do I need a website to use Pinterest?
Can you reuse my Instagram photos?
Will you pay for Pinterest ads?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Pinterest marketing, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.