Mobile app marketing · Marketing
Get the app downloaded by someone who will actually open it again next week.
An app download is often celebrated as a success on its own, but a large share of apps are opened once and never again. Marketing an app well means being honest about this and working on both installs and return usage, not installs alone.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Mobile app marketing brings in installs of your Android or iOS app from people likely to keep using it. It then works on getting installed users to open the app again, rather than deleting it after one use. GullySales runs both sides, the campaigns that drive installs and the messages that bring users back, since a download that is never reopened has little value.
We run campaigns aimed at people likely to genuinely use the app, not just click an install button. We also set up messages, such as a notification or a WhatsApp nudge, that bring a new user back for a second and third visit.
This is distinct from app store optimisation, which improves how the app appears within the app store's own search. Mobile app marketing covers the paid and organic campaigns that drive people to the store in the first place, plus what happens after they install.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Install numbers look good but usage drops off fast”
The app is downloaded steadily, but most users open it once and never return, which the install number alone does not reveal.
“Install campaigns target anyone, not likely genuine users”
Broad targeting brings in installs from people with no real interest in the app's purpose, inflating the download count without adding real users.
“There is no message bringing a new user back”
After the first open, nothing prompts the user to return, so the app is quietly forgotten among the others on their phone.
“App store listing and marketing tell different stories”
The app store description promises one thing while the marketing campaign promotes another, confusing anyone who compares the two.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Install campaign targeting
Campaigns aimed at people whose interests and behaviour match genuine future users, not install volume alone.
Onboarding message sequence
Notifications or WhatsApp messages after install that guide a new user toward the app's core value quickly.
Re-engagement campaigns
Messages aimed at bringing back users who installed but have gone inactive.
App store and campaign alignment
Marketing messaging checked against the app store listing so the promise made in an ad matches what the app actually delivers.
Usage report
Installs, active users and return rate reported together, not installs alone.
How the result is measured
- Installs from targeted campaigns
- Users returning after the first session
- Re-engagement campaign response rate
- Cost per genuinely active user, not per install
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with a consumer app looking to grow genuine, active users rather than raw download counts
- Companies that have seen install numbers rise while active usage stays flat or falls
- Businesses launching a new app needing an initial push to build a base of real users
- Apps with a subscription or repeat-usage model, where return visits directly affect revenue
- Companies currently running app install campaigns with no plan for what happens after the install
Not for
It is not the right fit if.
- Businesses without an app yet; this service starts once an app exists to market
- Companies focused purely on install count with no interest in return usage
- Apps with a fundamental usability problem that marketing cannot fix on its own
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the mobile app marketing work runs
- 1
Understand the app's core value
We agree what a genuinely engaged user actually does in the app, which decides who to target and what to measure.
- 2
Audit current performance
We check current install sources and how many installed users actually return.
- 3
Build install and re-engagement campaigns
Campaigns are built for both bringing in new users and returning lapsed ones.
- 4
Implement onboarding messages
A message sequence is set up to guide new users to the app's value in their first sessions.
- 5
Measure and optimise
We track return usage, not just installs, and adjust targeting and messaging accordingly.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Why measure return usage instead of just installs?
Do you also handle app store optimisation?
Which platforms do you advertise on?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Mobile app marketing, written for your industry.
Related services
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.