The constantly evolving digital platform makes it challenging for any business to design a user-friendly website. What is effective today may not be effective tomorrow, and the changing trends make it even harder.
But websites are the most important platform to connect with your patients, showcase your practices and services, and make people aware of your brand. Thus, whatever it takes, you need to design your website effectively for better web traffic and recognition.
With every other dental practitioner having a website and an active online presence, the competition your business face is tremendous. To be ahead of your competitors, it is important you make your website appealing, user-friendly, and fast. Here are a few techniques that will help your dental practice achieve all of them at once.
Top 6 techniques for effective dental practice’s website design
Your brand is not only known by the services you provide or the content you share. A lot of it is also known by the way your brand appears. The more consistent the theme of your brand, the more recognizable it becomes to your patient. A consistent theme across all platforms, starting from your website will also make it look more organized, exhibiting the message of your brand effectively. Maintaining the same type of font and colour palette that your brand follows throughout makes it easier to have a continued theme.
A website that looks and works well both on desktop and mobile devices will undoubtedly have more views. Though most websites are desktop-friendly, the same can’t be said for mobile devices. Make sure you don’t leave the thought of making your website mobile-friendly behind since research shows that maximum patients visit websites through their mobile devices. In 2020, mobile devices generated 50.81% of global website traffic. Thus, making your website in a manner that runs smoothly on any device or screen has now become a must.
The KISS principle stands for Keep It Simple Stupid and has become one of the governing ways to design websites. Simple has now become the new motto as it helps patients to understand the information you decipher through your website better. Positioning your content, Call to Action (CTA), contact us page, and other website buttons in a manner that it’s easy to find not only encourages viewers to navigate through it but also gets them interested. It is also a convenient way to make your website user-friendly and engaging.
Time is of value to everyone and nobody would like to waste it on a slow-loading website or webpage. Google says 2 seconds is the longest acceptable wait time for a page to load so you might as well understand the importance of speed when it comes to your website loading. To not lose views or a prospective patient who comes looking for your office contact number, make sure your website opens up in front of your patient’s eyes in just a blink. Follow strong technical SEO strategies and if necessary invest in taking professional help from outside agencies to speed up your website loading time.
Visuals are what keeps viewers longer on your website and you surely wouldn’t want to miss out on that extra added view time. Adding images, videos, or even attractive CTA buttons adds a lot of appeal to your website’s content. While adding these elements, you need to keep in mind their relevance in your content or else it will just be a visual hindrance for your patients. Use real pictures in places to increase the legitimacy of your brand and the services it provides.
Nowadays nobody enjoys reading long paragraphs of texts. It will bore your patient and in no time they will be out of your website. To prevent that from happening use short paragraphs with precise information written in an easy-to-understand language. Using appropriate subheadings can help your patients easily navigate through the website content. Along with this, leave adequate blank space between paragraphs, headings, and subheadings so viewers can rest their eyes.
Your website is the face of your dental practice and giving the best effort in making it the best can surely prove fruitful in the long run. With all the evolution happening, no technique remains static in making the website design effective except for flexibility, but the six mentioned above are the ones you should consider.