Dermatology clinics · Pay per click advertising
Show up for laser hair removal searches without paying for clicks from the wrong condition.
PPC for a dermatologist works best aimed at the elective treatments patients compare on price, such as laser hair removal and acne scar treatment. These are the searches already happening every day. GullySales targets these searches precisely and tracks which clicks turned into a booked consultation, not just a visit.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for dermatology clinics
- AEO for dermatology clinics
- Branding for dermatology clinics
- Content marketing for dermatology clinics
- Digital marketing for dermatology clinics
- Email campaigns for dermatology clinics
- Google Business Profile for dermatology clinics
- Influencer marketing for dermatology clinics
- Lead generation for dermatology clinics
Sales and marketing for dermatology clinics, the overview.
For dermatology clinics
Where it usually goes wrong, and what we would do.
“Cosmetic procedures justify the spend”
Treatments such as botox, fillers and laser hair removal are searched by patients ready to compare and book. That makes paid search more efficient here than for a medical concern most patients already search for organically.
“The landing page must show a doctor and real results”
An ad for anti-ageing treatment sending a patient to a generic homepage loses the click. One landing on a page showing the dermatologist's qualification and consented before and after photos converts more of them.
“Negative keywords keep spend away from free-treatment searches”
Searches for home remedies or free consultations waste budget if not excluded, since these searchers rarely convert into a paid procedure booking.
What we do
What we deliver for dermatology clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns aimed at cosmetic and elective procedures
Advertising built around treatments such as laser hair removal, fillers and anti-ageing treatment, where patients already compare and book.
Result: Spend goes toward searches that are ready to become a paid booking.
Landing page showing the doctor and consented results
A page for each advertised treatment showing the dermatologist's qualification and consented before-and-after photos, matched to the ad clicked.
Result: A patient who clicks lands on the proof they were looking for.
Negative keyword list excluding free-treatment searches
Search terms such as home remedies or free consultation excluded from campaigns, so budget is not spent on searches unlikely to convert.
Result: Spend is kept away from clicks that were never going to book.
Booked-consultation tracking on every campaign
Tracking set up to follow a click through to an actual booked consultation, not just a page visit.
Result: The clinic can tell which advertisement produced a real appointment.
Report on spend against bookings
A report comparing advertising spend to booked consultations by treatment, against the baseline set before work started.
Result: The clinic can see which campaign is worth continuing.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these dermatology clinics.
- Solo dermatologist clinics
- Multi-doctor dermatology and cosmetology centres
- Dermatology hospitals with in-patient procedures
- Cosmetic and aesthetic dermatology clinics
- Hair transplant and trichology centres
- Skin and laser clinics inside malls or commercial complexes
- Paediatric and family dermatology practices
- Multi-branch dermatology chains
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for dermatology clinics
- 1
Assess
We look at your Maps position for the treatments you want more of, how fast a WhatsApp photo enquiry gets answered, your reviews, and where last month's consultations came from.
- 2
Fix the profile and the reply
Google Business Profile completed with the doctor's qualification and treatment list, a WhatsApp reply routine for photo enquiries, and a record of every enquiry received.
- 3
Build the treatment pages
A page for each priority treatment, written for the patient's question, with consented before and after photos, the dermatologist's qualification, and a clear next step.
- 4
Bring patients in
Local search, reviews from real patients naming their treatment, and Google Ads for procedures such as laser hair removal or anti-ageing treatment where the search already exists.
- 5
Keep them
Session reminders for multi-sitting treatments such as chemical peels or PRP, follow-up messages after a procedure, and a referral ask once results are visible.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we advertise medical treatments too?
How do we measure success beyond clicks?
How is marketing for a dermatology clinic different from a general hospital?
Do we need ads or SEO for a dermatology clinic?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for dermatology clinics
Everything else we would do for you.
- AEO for dermatology clinics
- Branding for dermatology clinics
- Content marketing for dermatology clinics
- Digital marketing for dermatology clinics
- Email campaigns for dermatology clinics
- Google Business Profile for dermatology clinics
- Influencer marketing for dermatology clinics
- Lead generation for dermatology clinics
- Marketing strategy for dermatology clinics
- Reputation management for dermatology clinics
- Sales management for dermatology clinics
- Sales metrics for dermatology clinics
- Sales strategy for dermatology clinics
- Sales training for dermatology clinics
- SEO for dermatology clinics
- Social media marketing for dermatology clinics
- Website development for dermatology clinics
- WhatsApp marketing for dermatology clinics
Or start from the overview: sales and marketing for dermatology clinics.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.