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GullySales

Obstetrics and gynaecology clinics

IVF Solutions

Couples were researching one of the biggest decisions of their lives somewhere else.

IVF Solutions is a fertility clinic that had next to no presence online, so people making one of the most considered decisions of their lives were doing their research elsewhere. GullySales opened the social profiles, put regular educational content on them, and built out the Google Business Profile so a nearby patient can find and contact the clinic.

Two squat incubator cabinets side by side on a stainless stand in a fertility clinic: the left one running with its port window lit, its timer wound round and its latch pinned, one dish centred inside, while the right one stands dark and its trays wait on the shelf below with one slot empty

The problem they brought us

Where things stood.

The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.

There was no channel for the clinic's own expertise, and nothing that helped a patient nearby find the clinic or contact it.

What we did about it

The work, in the order it happened.

  1. 1

    Social profiles opened

    Profiles established on the channels this clinic's patients already use, with one consistent identity across them.

  2. 2

    Educational content on a schedule

    Regular, informative posts on the questions couples ask before a first consultation.

  3. 3

    Google Business Profile built out

    A complete Google Business Profile, so a patient searching locally finds the clinic with the information they need on the spot.

  4. 4

    A working feedback loop

    Open communication with the clinic on what patients were asking, so the content answered real questions rather than assumed ones.

Where it landed

The outcome.

No numbers were recorded for this engagement, so none are claimed. The work delivered is described above.

What was delivered

  • Social profiles opened
  • Educational content on a schedule
  • Google Business Profile built out
  • A working feedback loop

How we work

The audit comes first, and it is free.

A 90-minute call about how enquiries arrive, how fast they are answered, and where orders are lost between the two. You get a written, scored report, ranked by what to fix first.

We do not publish a price. We scope the work in the audit and put the fee in writing before anything begins, split three ways: our time, your media spend, and production. The term and the reporting are agreed in writing at the same time. No default twelve-month lock, no ranking guarantees.

  1. Day 1

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At the end of the term

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.