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GullySales
GullySales
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Cafes and coffee shops · Pay per click advertising

Pay to be seen by someone searching for brunch this Saturday.

Coffee shop PPC is paid search and social advertising set to a radius someone would actually walk, timed to a push such as weekend brunch. GullySales runs the campaign, writes the offer page behind it, and reports what the spend bought in walk-ins and bookings.

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Book a free auditor call +91 80958 58589
A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

Also for cafes and coffee shops

Sales and marketing for cafes and coffee shops, the overview.

For cafes and coffee shops

Where it usually goes wrong, and what we would do.

  • “A tight radius beats a wide one”

    Advertising to people five kilometres away wastes budget on customers unlikely to make the trip for a coffee, unlike a one to two kilometre radius set around the cafe.

  • “A new outlet's first month needs a different budget than year two”

    Awareness spend to announce a new location works differently from a smaller, ongoing budget defending Saturday brunch bookings once the cafe is established.

  • “Ads should point to a specific offer, not the homepage”

    An ad for a weekday work-from-cafe deal that sends someone to a generic homepage undersells the actual reason they clicked.

What we do

What we deliver for cafes and coffee shops.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Radius-set local search campaign

    A paid search and social campaign limited to the one or two kilometres a customer would actually walk.

    Result: Ad spend reaches people who could realistically visit this week.

  2. Launch or opening-week campaign

    A separate campaign plan for a new outlet's first weeks, built for awareness rather than an ongoing weekly budget.

    Result: A new outlet gets noticed by the neighbourhood from its first week open.

  3. Offer-specific landing page

    A page built for the exact offer named in the ad, such as the weekday work-from-cafe deal, instead of the homepage.

    Result: A person who clicks sees exactly what the ad promised.

  4. Ad spend and enquiry report

    A report showing what the ad spend produced in bookings, calls or orders.

    Result: You see what the spend is actually buying before renewing it.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Who it is for

This is written for these cafes and coffee shops.

  • Independent single-outlet cafes
  • Specialty coffee roasters with a cafe
  • Cafes inside co-working spaces
  • Bakery cafes
  • Cafe chains opening new outlets
  • Cloud kitchen and delivery-only cafes
  • Cafes attached to bookstores or art spaces
  • Late-night and student-area cafes

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. 06 · At the end of the term

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for cafes and coffee shops

  1. 1

    Assess

    We look at your Maps ranking, how fast DMs and calls get answered, the quality and age of your photographs, and how many reviews you have.

  2. 2

    Fix the profile and the reply

    A complete Business Profile with a current menu and photographs, and a routine for answering DMs and calls without a six-hour gap.

  3. 3

    Build the reason to visit

    Content for the slow hours, a catering and events page, and offers that photograph well and give people a reason to come on a weekday.

  4. 4

    Bring customers in

    Local search, Instagram and reviews, with ads timed to a launch, a new outlet or a season that needs the extra push.

  5. 5

    Build regulars

    A loyalty programme staff actually offer at the till, an events calendar, and reviews asked for at the moment a customer is happiest.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study

  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

WhatsApp usor call +91 80958 58589

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We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Is paid advertising worth it for a small cafe?
It works best for a specific goal, such as a launch or filling a slow hour, rather than as a constant spend.
What budget makes sense to start?
It depends on your radius and goal, which we set together in the audit rather than a fixed number.
How soon would we see more customers?
Fixing reply time and the Business Profile shows within weeks. Building enough reviews and photographs to rank for coffee near a busy locality takes a few months.
Do we need to advertise?
Most cafes benefit first from the profile and a faster reply, which cost nothing in media. Ads make sense for a launch or a specific slow window you want filled.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for cafes and coffee shops

Everything else we would do for you.

Or start from the overview: sales and marketing for cafes and coffee shops.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

Book a free audit