Skip to content
GullySales

Dental clinics · Pay per click advertising

Put money behind the treatment with spare chair time this month.

Pay per click advertising for a dental clinic works best aimed at one treatment with spare capacity, such as implants or aligners, rather than promoting the clinic as a whole. GullySales runs search ads for the treatment and traces every enquiry back to whether it became a booking.

A 45-minute audit call, a written and scored report within a few working days, then a monthly report against your baseline.

A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

For dental clinics

Where it usually goes wrong, and what we would do.

  • Treatment searches convert better than clinic name searches

    Someone searching for implant cost is a warmer enquiry than someone searching for your clinic's name directly.

  • The landing page needs to match the ad's promise

    An ad for aligner cost that lands on a general homepage loses the enquiry before the front desk ever calls back.

  • A tight locality radius avoids wasted spend

    A dental clinic serves a small radius, so targeting a few kilometres around it makes the budget work harder.

What we do

What we deliver for dental clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A campaign built around one spare-capacity treatment

    A campaign aimed at implant, aligner or another specific treatment search rather than the clinic's name, matched to which treatment has room this period.

    Result: The budget goes toward the treatment the clinic actually has room for.

  2. A landing page matching the ad clicked

    A page matching the ad's promise, such as aligner cost, instead of sending the click to a general homepage.

    Result: The enquiry does not fall away before the front desk ever calls back.

  3. A radius set to who can realistically visit

    Ad targeting limited to a few kilometres around the clinic, matched to how far a patient will actually travel for that treatment.

    Result: Spend is not wasted reaching people unlikely to book a visit.

  4. Enquiry tracing from click to booked appointment

    Every ad enquiry recorded against your call log and CRM so it can be traced through to whether it became a booking.

    Result: You can see which campaign actually filled a chair, not just which got clicks.

  5. Spend and enquiry report against the baseline

    A monthly report showing spend, enquiries and bookings for each campaign against the baseline recorded before the campaign began.

    Result: You know exactly what the advertising spend is actually producing here.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these dental clinics.

  • Single-dentist clinics
  • Multi-chair general dental clinics
  • Orthodontic and aligner-only practices
  • Implant and oral surgery centres
  • Cosmetic and smile-design clinics
  • Paediatric dental clinics
  • Dental clinics inside a multi-speciality centre
  • Multi-branch dental groups
  • New clinics in their first year

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for dental clinics

  1. 1

    Assess

    We look at your Maps position for priority treatments, your reply time on phone and WhatsApp, your reviews, and where quotes are being lost.

  2. 2

    Fix the reply

    A missed-call and WhatsApp routine the front desk can follow, and a record of every enquiry and quote given.

  3. 3

    Build the treatment pages

    A page per priority treatment, written for the patient's question, with the dentist's qualification and a clear booking step.

  4. 4

    Bring patients in

    Local search, reviews from real patients, and advertising for the treatments where the search already exists and chair time is free.

  5. 5

    Keep them coming back

    Recall reminders, quote follow-up on a fixed schedule, and a referral ask timed to a good outcome.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study
  • Nanda Arthritis and Rheumatology Center

    Situation
    There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
    What we did
    • A website for patients
    • Search work
    • Google Business and reviews
    • Lead capture and advertising
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Which treatment should we advertise first?
The one with spare chair time and a genuine local search volume, decided in the audit.
Do ads replace SEO for a clinic?
No, ads fill a treatment gap now, while SEO builds pages that keep bringing patients after the spend stops.
How soon would we see more patients?
Fixing reply time and the Maps profile shows in weeks, since the searches are already happening. Building reviews and ranking treatment pages takes months.
Do we need to advertise?
Most clinics benefit first from the profile and the reply routine. Advertising makes sense for a treatment where you need a chair filled this month.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.