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GullySales

Home cleaning companies · Pay per click advertising

Show up for a same-day booking search, not just a browsing one.

Paid advertising for a home cleaning company targets a customer actively searching for a job this week, capped to the locality the company can actually serve. GullySales sets the radius and the budget around the seasons that actually spike, such as moving season, and tracks bookings, not clicks.

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Realistic editorial illustration of home cleaning companies at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

For home cleaning companies

Where it usually goes wrong, and what we would do.

  • “The radius matches the service area exactly”

    Advertising beyond where staff can travel wastes budget on enquiries that have to be declined.

  • “Move-in and festival seasons carry extra spend”

    Demand spikes around moving season and before major festivals, so the budget follows those windows.

  • “The advertisement leads to a quote form”

    A same-day booking search should land on a fast quote request, not a general page.

What we do

What we deliver for home cleaning companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns geo-fenced to your service radius

    Advertising set up to reach only the locality your staff can actually travel to, avoiding spend on enquiries you would decline.

    Result: Budget is not spent reaching customers you cannot serve.

  2. A seasonal budget plan for moving and festivals

    A media plan that raises spend around moving season and before major festivals, when demand for cleaning genuinely spikes.

    Result: Spend follows the moments customers are actually searching.

  3. Ads that land on a fast quote form

    Advertisements linked directly to a job-specific quote request, rather than a homepage the customer has to search further on.

    Result: A same-day search leads straight to requesting a quote.

  4. Job-specific ad copy and landing pages

    Separate advertisement wording and landing pages for deep cleaning, sofa cleaning and move-out jobs.

    Result: A customer searching for one job sees an answer built for it.

  5. Spend set against confirmed deep cleans and move-outs

    A report on spend, clicks and confirmed bookings against the baseline, not clicks alone.

    Result: You know whether the spend produced real bookings.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these home cleaning companies.

  • Deep cleaning and one-time service providers
  • Recurring home maintenance cleaning companies
  • Sofa, carpet and upholstery cleaning specialists
  • Move-in and move-out cleaning services
  • Office and commercial cleaning contractors
  • Society and apartment complex cleaning contracts
  • Franchise-model cleaning companies

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. 01 · First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. 04 · After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. 06 · At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for home cleaning companies

  1. 1

    Audit the enquiry and quoting process

    We check how fast a WhatsApp or call enquiry gets a quote today, how staff verification is shown, and whether recurring customers are tracked.

  2. 2

    Fix the local listing and trust signals

    The Business Profile completed with verified-staff photographs and real before-and-after pictures, replacing stock imagery that raises doubt.

  3. 3

    Build job-specific pages

    A page for each job, such as deep cleaning or sofa cleaning, with a clear price range and a way to book a slot directly.

  4. 4

    Speed up the quote

    A same-day quoting routine on WhatsApp, with a standard price list for common jobs so staff can answer without escalating every enquiry.

  5. 5

    Keep recurring customers booked

    A renewal reminder before a maintenance plan lapses, and a quick recovery call for anyone who reschedules more than once.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • ViRo Enterprises

    Situation
    There was no professional, easy-to-use website representing the company at all. A buyer comparing solar suppliers had nothing to read.
    What we did
    • User experience planned first
    • A responsive website
    • Pages written properly
    • One visual language
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

Book your free audit

Tell us a little about your business so we can prepare.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Is this worth it for a single-locality company?
Often yes for a short, well-targeted radius, since the order value covers a modest spend.
How is success measured?
Bookings confirmed from the campaign, not clicks, since a click with no booking is not worth the spend.
How do you handle the trust issue of letting staff into someone's home?
We put your verification process and staff photographs directly on the listing and website, since that is what a customer checks before booking.
Do you decide our rates for each job?
No, the rates stay yours. We present them clearly, for example per job for a 2BHK deep clean or per seat for a sofa, based on what you already charge.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.