The site ranks for your name, not your work
Someone who already knows you can find you. A builder or a homeowner who does not, cannot — because the pages say “services” and “about us” instead of the words they search.
Search engine optimisation for automation integrators is the work of being the result a builder or a homeowner clicks — for the exact problem, product or service they typed, in the place they typed it from. It is slower than advertising and it keeps working after the budget stops. Most automation integrators have a site that ranks for their own name and nothing else.
Where it usually goes wrong
Someone who already knows you can find you. A builder or a homeowner who does not, cannot — because the pages say “services” and “about us” instead of the words they search.
Under a few hundred visits a month, no amount of page editing helps. This has to be fixed before the website, the forms or the follow-up can be judged.
Slow on a phone, pages Google cannot read, duplicate titles — the site looks fine to you and is losing rankings quietly. A crawl finds it in an hour.
What we would do
Take these in order, because search rewards patience and punishes a wrong guess slowly: the phrases a builder or a homeowner actually types have to be settled before a word is written, since a page aimed at the wrong search takes three months to prove it was the wrong search.
The terms a builder or a homeowner actually uses, checked against what you can win — not a list of 200 keywords nobody searches.
A page for each thing you do, written to answer the question, with the technical faults fixed underneath it.
For automation integrators selling to a catchment, the three businesses on the map get most of the calls. Being one of them is the job.
Plain articles for the questions a builder or a homeowner types before they enquire — the pages that keep bringing enquiries years later.
Nine times in ten the site ranks for the business’s own name and nothing else, because the thing you actually sell has no page of its own — it is a line on a list. Giving your two best-selling services a page each, with the place you serve in the heading, costs nothing and is usually the whole of the first month’s gain. We do not publish a price; we scope the work in the free audit and put the fee in writing, split into our time, your media spend and production, before anything begins.
A baseline is recorded first, so a report can say what changed rather than describe activity. If something is not earning, we say so and stop it.
We are a small team in Nagarbhavi, Bengaluru. Clients include Chord Road Hospital, SB Engineering, NewCom Logistics, Kerur Pain Clinic and Natural Gases, across healthcare, manufacturing, logistics and services.
More for automation integrators
What an automation integrator stands for, said plainly, and looking the same everywhere a buyer sees it.
Every step from a builder or a homeowner’s first search to the order, and where the enquiries are being lost along it.
A precise description of who buys from an automation integrator, and who does not, so everything after it aims better.
Plain answers to the questions a builder or a homeowner asks before they enquire, published where they search.
The channels that bring a builder or a homeowner to an automation integrator, run as one plan and measured as one.
Qualified enquiries every week, from a builder or a homeowner, at a cost you can see — and answered before they go cold.
On a sound site in an uncrowded market, something worth reporting by month six to nine. On a broken site, the first months are repair. Anyone giving you a date is guessing at an algorithm they do not control.
Ads if you need enquiries this quarter, SEO if you need them next year and want them to keep coming. Most automation integrators eventually do both; which comes first is decided by when you need the orders.
Both, in different roles. Search catches a builder or a homeowner at the moment of intent; Instagram reaches them during the weeks of research before it. Which comes first depends on how quickly you need enquiries — we will say which.
There is no price list. A single clinic and an exporter are different orders of work, and a range wide enough to cover both tells you nothing. We scope it in the free audit and put the fee in writing before anything begins.
Talk to us
A short note is enough. We will come back with a straight answer about whether we can help, usually within one working day.