CRM & Guest Database Management

Centralise guest data, personalise experiences, and boost repeat bookings with CRM systems built for hotel growth. [Button:

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CRM & Guest Database Management

Overview

Social media is a powerful tool for hotels to connect with potential guests, showcase property visuals, and promote special offers in real time. Platforms like Instagram, Facebook, and YouTube help you tell your story visually, build brand loyalty, and drive direct bookings.

At GullySales, we manage social media marketing for hotels with customised strategies. From content creation to ad campaigns, we ensure your hotel stands out in the digital space. Our goal is to attract followers, convert them into guests, and keep them coming back for more.

Benefits

Better Guest Relationships

Track preferences, birthdays, and past stays to deliver thoughtful and personalised service across every interaction.

Increased Repeat Bookings

Use guest data and automated reminders to promote return stays, packages, and loyalty offers that drive retention.

Centralised Guest Profiles

Store all guest contact info, preferences, and stay history in one secure, accessible CRM platform.

Improved Marketing Efficiency

Segment guests by interests or booking behavior to send targeted email, SMS, and WhatsApp promotions.

Faster Staff Response

Equip front desk and support teams with instant access to guest info, improving service speed and satisfaction.

Process

CRM Setup and Integration

We configure CRM software to match your hotel's structure, integrating it with PMS, booking engines, and channels.

Guest Data Centralisation

We import and organise data from past bookings, inquiries, and feedback into clean, actionable guest profiles.

Automation of Guest Flows

From check-in messages to post-stay follow-ups, we automate key communication stages using your guest data.

Loyalty Program Management

We set up loyalty tiers, track points, and trigger personalised rewards to strengthen long-term guest loyalty.

Staff Training and Onboarding

We train your team to use the CRM effectively, from guest lookup to campaign setup and reporting.

Performance Tracking and Support

We provide dashboards and ongoing support to help you monitor CRM performance and continuously improve results.

Why Choose Us

Hotel CRM Specialists

We customise CRM solutions specifically for hospitality, ensuring seamless integration with hotel operations.

Automation for Growth

We help automate guest flows that increase satisfaction and free up your team’s time.

Data-Driven Personalisation

Use guest insights to personalise offers and improve the overall guest journey.

Secure and Compliant

We ensure all data is safely stored, GDPR-compliant, and protected for guest privacy.

End-to-End Support

From setup to strategy, we stay with you every step to maximise CRM impact.

Frequently Asked Questions

We work with leading CRM tools like HubSpot, Zoho, and custom hotel CRMs based on your tech stack.

Yes, we help clean, structure, and import historical data into your new CRM system.

Absolutely. We provide hands-on training and documentation to ensure your team is confident using the system.

Yes, we set up automated flows for check-in, post-stay feedback, birthdays, and promotions.

Yes, we follow industry standards for data security, encryption, and privacy regulations.