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GullySales

Hotels · CRM

Know which guest to call before the wedding season starts, not after it ends.

A CRM for a hotel is the record of every guest, corporate account and banquet enquiry, kept in one place instead of scattered across booking sheets and someone's memory. GullySales sets this up so repeat guests, corporate contracts and banquet leads are followed up on time instead of forgotten.

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

A records hall: a rotary card carousel on a stand in front of a bank of index drawers, the carousel stopped at one raised card

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

For hotels

Where it usually goes wrong, and what we would do.

  • “Corporate rate agreements expire quietly”

    A negotiated corporate rate signed last year lapses without anyone noticing, and the account quietly starts booking a competing hotel instead.

  • “Banquet enquiries need a different pipeline from room bookings”

    A wedding enquiry from six months out needs staged follow-up at the deposit, menu-tasting and final-count stages, not the same one-touch process as a room booking.

  • “Repeat guests are identifiable, if the front desk logs them”

    A guest who has stayed three times in two years is worth a direct-booking offer before their next trip, but only if that history is recorded somewhere searchable.

What we do

What we deliver for hotels.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Guest and enquiry record in one system

    Every room, banquet and corporate enquiry logged in one CRM instead of scattered booking sheets and diaries.

    Result: Nobody has to remember which guest asked about what.

  2. Corporate rate agreement tracker with renewal dates

    Every negotiated corporate rate recorded with its expiry date, so a lapsing agreement is flagged before the account drifts.

    Result: A corporate account is asked to renew before it books elsewhere.

  3. Staged banquet pipeline from enquiry to final count

    A wedding or event enquiry tracked through deposit, menu tasting and final headcount, instead of one generic status.

    Result: Nothing about a booked wedding is left to memory.

  4. Repeat guest flag on the booking record

    Guest history matched by phone number or email, so a guest on their third stay is visible to the front desk.

    Result: A returning guest is recognised instead of treated as new.

  5. Enquiry and pipeline report

    A report against your baseline showing enquiries by source, banquet pipeline stage and corporate accounts due for renewal.

    Result: The owner sees where the pipeline stands without asking around.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these hotels.

  • Business and transit hotels
  • Boutique and heritage properties
  • Resort and destination hotels
  • Budget and mid-market chains
  • Banquet and wedding-focused properties
  • Serviced apartments and long-stay properties

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. 06 · At the end of the term

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for hotels

  1. 1

    Assess

    We look at your OTA ranking and reviews, your direct-booking website, your reply time to banquet and corporate enquiries, and where last month's bookings actually came from.

  2. 2

    Fix the OTA presence

    Photographs, descriptions and review replies brought up to date across every OTA listing you use.

  3. 3

    Build the direct channel

    A booking-ready website and a reason for a past guest to book directly next time instead of paying an OTA commission on your behalf.

  4. 4

    Bring bookings in

    Local and destination search, reviews from real guests, and quotes for banquets and corporate stays that go out the same day.

  5. 5

    Keep guests coming back

    A loyalty offer for repeat guests and corporate accounts, and a staycation push for weekends when local demand exists.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Do we need expensive software?
A simple, shared system works for a single property. A multi-property group benefits from a proper CRM, and we recommend one sized to what your team will actually use.
Who updates it day to day?
Your front desk and sales team, on a short routine we set up and review with you, through the enquiry-based reporting we run at the agreed interval.
How soon would we see more direct bookings?
Fixing the OTA listing and review replies moves first, since the searches are already happening there. Building a direct-booking habit among repeat guests is slower, usually a season or two.
Do we need to advertise?
Most properties benefit first from a stronger OTA listing and reviews, which cost nothing extra in media. Advertising helps fill a known quiet season or push a specific banquet or staycation offer.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.