Hotels · Online travel agency listings
Rank higher on Booking.com and MakeMyTrip without giving away more commission than you have to.
OTA marketing for a hotel is the work of getting listed well and ranked high on platforms such as Booking.com, MakeMyTrip and Goibibo. Many first-time guests find a hotel there. GullySales manages the listing content and review response while building the direct channel that reduces how much commission you pay over time.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What online travel agency listings means
OTA stands for online travel agency. It refers to listings on sites such as MakeMyTrip and Goibibo, where many hotel and travel bookings start before a guest ever visits your own website. GullySales manages these listings, photos and rates so they stay consistent with your direct booking channel.
For hotels
Where it usually goes wrong, and what we would do.
“The OTA's own system rewards recent activity”
Frequent rate updates, fast review replies and current photographs improve ranking on the platform's own terms, separate from anything done on your own website.
“Parity rules mean the fight is over presentation, not price”
When your rates are the same on every OTA and on your own site, guests stop shopping on price. The listing with better photographs and fresher reviews wins the booking instead.
“Every OTA guest is a chance to earn a direct one next time”
A card in the room or a message after checkout inviting a guest to book directly next time turns a commissioned booking into a direct one, without commission, next time.
What we do
What we deliver for hotels.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
OTA listing refreshed on Booking.com and MakeMyTrip
Photographs, descriptions and rates brought current on each platform you use, matched to what a guest actually finds on arrival.
Result: The listing looks as good as the property it describes.
Review reply routine for every OTA platform
A written routine for replying to reviews on Booking.com, MakeMyTrip and Goibibo within your team's own working hours.
Result: A guest reading reviews sees a hotel that responds.
Platform focus recommendation
A recommendation on which two or three OTAs to manage properly, based on where your bookings actually come from.
Result: Effort goes into listings that are actually bringing guests.
Post-stay message inviting a direct booking
A message sent after checkout to every OTA guest, inviting them to book directly on their next visit.
Result: An OTA guest gets a real reason to come back without the commission.
OTA performance report
A report against your baseline on ranking position, review score and bookings by platform.
Result: The owner sees which OTA is actually earning its commission.
How the result is measured
- Bookings by platform
- Commission cost
- Direct booking share against OTA share
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these hotels.
- Business and transit hotels
- Boutique and heritage properties
- Resort and destination hotels
- Budget and mid-market chains
- Banquet and wedding-focused properties
- Serviced apartments and long-stay properties
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for hotels
- 1
Assess
We look at your OTA ranking and reviews, your direct-booking website, your reply time to banquet and corporate enquiries, and where last month's bookings actually came from.
- 2
Fix the OTA presence
Photographs, descriptions and review replies brought up to date across every OTA listing you use.
- 3
Build the direct channel
A booking-ready website and a reason for a past guest to book directly next time instead of paying an OTA commission on your behalf.
- 4
Bring bookings in
Local and destination search, reviews from real guests, and quotes for banquets and corporate stays that go out the same day.
- 5
Keep guests coming back
A loyalty offer for repeat guests and corporate accounts, and a staycation push for weekends when local demand exists.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we be on every OTA?
Can this replace our own website?
How soon would we see more direct bookings?
Do we need to advertise?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for hotels
Everything else we would do for you.
- Branding for hotels
- Content marketing for hotels
- CRM for hotels
- Loyalty programmes for hotels
- Newspaper advertising for hotels
- Outdoor advertising for hotels
- PPC for hotels
- SEO for hotels
- Social media for hotels
- Website design for hotels
- Sales strategy for hotels
- Marketing strategy for hotels
- Buyer journey for hotels
- Follow-up systems for hotels
- Review generation for hotels
- Customer retention for hotels
- Referral marketing for hotels
- WhatsApp marketing for hotels
Or start from the overview: sales and marketing for hotels.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.