You are not on the list when the tender goes out
By the time an institution floats a requirement, the shortlist exists. If a donor has never heard of you, no proposal fixes that — the outreach has to happen months earlier.
Sales and marketing for non-profits.
We bring in the donors, volunteers and CSR partners a cause needs, and keep them giving with honest reporting. We work with non-profits from our office in Bengaluru, and we start by telling you which of the three usual problems — being found, being answered, being chosen — is actually yours.
How non-profits are chosen
It starts with how a donor, a volunteer or a CSR team deciding where to give decides.
A non-profit does not sell to a person; it sells to a process. A donor, a volunteer or a CSR team deciding where to give shortlists on references and credentials, runs a tender or an empanelment, and decides in committee. The work is being on the list before the tender, answering it properly, and having the proof — clients, certifications, case studies — ready before it is asked for.
So the plan for a non-profit is not the plan for the business next door — and the first thing we do is check which of the three usual problems is actually yours.
What usually needs fixing
Where non-profits lose customers, in the order we find it.
The tender response is rushed, or missed
Qualified requirements go unanswered for want of time, and the ones answered are answered generically. A repeatable response process wins more of the work you already qualify for.
The proof is in someone’s head
The clients, the certifications, the incident record, the references — none of it is written down where a procurement team can find it. Case studies and a capability document do the selling you cannot be in the room for.
Win institutional work deliberately
Empanelment, rate contracts, the committee that decides — a different motion from selling to a person, planned as one.
Answer tenders properly, every time
A response process so the requirements you qualify for are answered in full and on time, with the proof attached.
Sell to a shortlist of named accounts
When twenty institutions make up most of the market, marketing is a list, not a funnel. A named plan for each.
The capability document and the case studies
The material a procurement team reads before the meeting: what you do, for whom, with what result, with names.
Reach the person who signs
Outreach to the admin head, the facility manager, the purchase committee — months before the requirement, so you are on the list.
Proof, written down
Client stories with the baseline, what changed and the reference who will take a call. The thing a donor asks for last and decides on first.
Before any campaign we look at how enquiries reach a non-profit now and where they are lost. For most non-profits the first fix is response time, follow-up or the website — not a new channel. We do not publish a price; we scope the work in the free audit and put the fee in writing, split into our time, your media spend and production, before anything begins.
A baseline is recorded first, so a report can say what changed rather than describe activity. If something is not earning, we say so and stop it.
We are a small team in Nagarbhavi, Bengaluru. Clients include Chord Road Hospital, SB Engineering, NewCom Logistics, Kerur Pain Clinic and Natural Gases, across healthcare, manufacturing, logistics and services.
Questions
Our work comes from tenders. Is there anything to market?
The shortlist is made before the tender. Marketing, for non-profits, is being known to a donor months earlier and having the proof ready — and a response process that does not miss the requirements you already qualify for.
We win on references. How does that scale?
By writing them down. A reference that lives in a phone call helps once; a case study with the client’s name and the result helps in every tender. We build that library and the outreach that puts it in front of the next committee.
How much does it cost?
There is no price list. A single clinic and an exporter are different orders of work, and a range wide enough to cover both tells you nothing. We scope it in the free audit and put the fee in writing before anything begins.
Are you in our city?
Our only office is in Nagarbhavi, Bengaluru. We work with businesses across India from there, travel for the sessions that need a room, and run the rest over calls and shared documents. We will not claim an office we do not have.
Talk to us
Tell us what you are trying to grow.
A short note is enough. We will come back with a straight answer about whether we can help, usually within one working day.
- No obligation and no sales script
- A reply from someone who does the work
- Your details are never sold or shared