Physiotherapy clinics · Healthcare
Keep the knee-replacement patient coming back after session three.
A patient with sudden back pain searches nearby and calls whoever answers fastest. A patient referred after knee surgery follows the surgeon's recommendation unless the clinic makes booking hard. Sports injuries, prenatal physiotherapy and elderly home-visit care each bring a different kind of patient with a different urgency.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Physiotherapy marketing means being the physio clinic a patient or an orthopaedic surgeon picks for one condition, such as a slipped disc. Physiotherapy sales turns that enquiry into a course the patient finishes. GullySales builds the condition pages, the surgeon updates and the reminders that keep patients to the end.
Stretching videos on Instagram do not fill a clinic's schedule. The money in physiotherapy sits in the full course, and many patients drop out once the pain eases. The fix is to book the whole course upfront and call the same day a session is missed.
How buyers decide
How physiotherapy clinics are chosen.
An acute injury or a sudden back spasm is decided in minutes, on who is nearest and who picks up the phone. The search happens while the patient is still in pain.
For post-surgical rehab, the referring orthopaedic surgeon's recommendation carries the most weight, though the patient still checks reviews and convenience of location before committing to a multi-week course.
Chronic conditions and elderly care run on word of mouth and a home-visit option, because the person choosing is usually an adult child arranging care for a parent.
The problem
What usually goes wrong for physiotherapy clinics.
What owners tell us on the first call, in their words.
“The website lists techniques, not conditions”
A patient searching for physiotherapy for a slipped disc finds a page about manual therapy and dry needling, not one that speaks to their actual problem.
“The full course is never booked upfront”
A patient attends two sessions and stops, because nobody scheduled the full recommended course or reminded them of it.
“Referring surgeons never hear back”
A surgeon sends a patient for rehab and never receives an update on their progress, and eventually stops referring.
“Our Google listing does not mention we do home visits”
A family searching for elderly home-visit care assumes we only see patients in the clinic, and calls someone else instead.
“Patients think physiotherapy is only for injuries, not chronic pain”
Someone managing long-term back pain never considers calling, because nothing on the website mentions ongoing chronic care.
“A corporate wellness enquiry comes in and we have nothing to send them”
An office asking about workplace ergonomics gets an informal reply instead of a proper proposal, and the enquiry goes cold.
“Home-visit apps are taking our elderly patients”
A family books a physiotherapist through an app because it showed a slot within minutes. Our own home-visit service is not even on our Google listing.
What we do
What we do for physiotherapy clinics.
Everything included for physiotherapy clinics, and the result each part is there to produce.
Condition pages built for search
A dedicated page for each priority condition, naming therapist specialisation and what a typical course involves.
Result: A patient searching for their condition finds a page built for it.
Google Business Profile with home-visit service listed
The profile completed with every service you offer, including home visits, checked against the website.
Result: A family searching for home-visit care can actually find you.
Referral update letters for surgeons and doctors
A simple, scheduled update sent back to a referring surgeon on a patient's progress through the course.
Result: A surgeon's office keeps referring because it hears back.
WhatsApp session reminder system
A reminder sent before each booked session, reducing the missed appointments that stall a course.
Result: Fewer patients miss a session simply because they forgot it.
Corporate ergonomics proposal pack
A proper proposal document for an office enquiring about workplace ergonomics, instead of an informal reply.
Result: A corporate enquiry gets a proposal it can actually act on.
CRM tracking referrals and course completion
A record following each patient from enquiry through first visit to full course completion, by referral source.
Result: You can see where in the process a patient is actually lost.
Report against the baseline
Enquiries, referral volume and course completion rate reported against the baseline recorded before work began.
Result: You can see whether the clinic is filling and completing courses.
How the result is measured
- Enquiries by condition and source
- Reply time on phone and WhatsApp
- Course completion rate
- Referral volume by doctor or surgeon
- New reviews per month and reply rate
- Repeat and chronic-care retention rate
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for physiotherapy clinics
Each has its own page: what it involves for physiotherapy clinics, what you get, and what it is measured on.
- Apartment advertisingReach the blocks a patient can reach with a bad knee.
- Branding and identityLook like a clinical practice a surgeon would refer to, not a wellness studio.
- Buyer journey mappingMap the different paths from sudden pain, surgery and chronic conditions.
- Buyer personasWrite down whether the patient, the surgeon or the adult child is deciding.
- Content marketingAnswer the recovery timeline questions patients search after an injury or surgery.
- Digital marketingCombine search, referrals and WhatsApp reminders into one system.
- Lead generationBring in patients for the conditions your therapists specialise in treating.
- Outdoor advertisingNobody drives across the city twelve times for physiotherapy.
- PPC and adsAdvertise the condition with spare therapist capacity this month.
- Public relationsGet local media to cover a genuine expertise, not a paid feature.
- Reputation managementManage what a patient reads about outcomes before they commit to a course.
- Sales enablementGive the front desk the condition and pricing answers before the phone rings.
- Sales managementManage the desk against course completion, not just first-visit bookings.
- Sales processFix the steps between a first visit and a completed course of treatment.
- Sales trainingTrain the desk to explain a full course, not just book a single session.
- SEORank for the condition and the locality, not just the clinic's name.
- Social media marketingShow real recovery progress, not generic stretching stock photos.
- Video marketingFilm the exercise a patient will get wrong at home on Tuesday night.
- Website developmentBuild a site organised by condition, not a single techniques page.
- Local SEOWin the map result a patient in pain taps before reading anything else.
- Email marketingSend the exercise plan, and the note that brings a stalled patient back.
- Follow-up systemsRing the patient on the day she misses session four, not the week after.
- CRMNobody in the clinic can say how many patients are halfway through a course.
- Review generationAsk at discharge, when the patient can climb the stairs again.
- Patient retentionThe pain goes at session three and the shoulder is nowhere near ready.
- Referral marketingThe surgeon refers again once he sees what happened to the last patient.
- WhatsApp marketingSomebody has sent you an MRI report at eleven at night asking if you can help.
Worth a page and a campaign of their own
Post-surgical joint rehabilitation · Sports injury recovery · Back and neck pain treatment · Prenatal and postnatal physiotherapy · Neuro-rehabilitation for stroke recovery · Paediatric developmental physiotherapy · Geriatric and home-visit care · Workplace ergonomics consultations
Priority campaigns
Campaigns for what physiotherapy clinics most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Post-surgical rehabilitation referral campaign
Update letters and a communication routine built for the orthopaedic surgeons most likely to refer this kind of patient.
Result: Surgeons keep referring because they hear back on outcomes.
Sports injury recovery campaign timed to the local sports season
Content and advertising for sports injury recovery timed ahead of a marathon or a local sporting season.
Result: Athletes searching for recovery find the clinic while still deciding.
Prenatal and postnatal physiotherapy campaign
A dedicated page and gentle, reassuring content aimed at expecting and new mothers searching for this care.
Result: A prenatal patient finds a page written for her specific stage.
Geriatric home-visit care campaign
Content and local search work aimed at the adult child arranging home-visit care for an ageing parent.
Result: A caregiver researching options finds a clear way to book a visit.
Workplace ergonomics campaign for corporate offices
Outreach and a proposal pack prepared for nearby offices considering an ergonomics assessment for staff.
Result: A corporate enquiry receives a proposal it can act on quickly.
Beyond search
Where we reach buyers of physiotherapy clinics, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Orthopaedic surgeons and referring doctors
We prepare referral update letters and a simple way for a surgeon's office to send a patient.
Corporate offices for ergonomics consultations
We prepare outreach material and a proposal pack for an office considering a workplace ergonomics assessment.
Gyms and sports academies for injury referrals
Cricket academies and CrossFit boxes see sprains and shoulder injuries every week. A free screening day at the academy starts the referral habit.
Obstetricians and maternity clinics for prenatal referrals
An obstetrician who recommends pelvic-floor work after delivery needs a name to give. A one-page note on your postnatal programme gives her one.
Resident welfare associations for elderly home-visit care
Senior citizens' forums in large societies meet monthly. A short talk on fall prevention, with a home-visit booking number, reaches the families who arrange care.
Who it is for
This is written for these physiotherapy clinics.
- Sports injury and orthopaedic rehab clinics
- Post-surgical rehabilitation centres
- Neuro-rehabilitation clinics
- Prenatal and postnatal physiotherapy practices
- Geriatric and home-visit physiotherapy services
- Paediatric physiotherapy clinics
- Chronic pain management clinics
- Corporate ergonomics and workplace physiotherapy consultants
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for physiotherapy clinics
- 1
Assess
We look at your referral relationships, reply time, course completion rate, and whether your website has a page for each priority condition.
- 2
Fix the response
A fast reply routine on phone and WhatsApp, with session reminders that reduce missed appointments.
- 3
Build condition pages
A page per priority condition, naming therapist specialisation and what a typical course involves.
- 4
Bring patients in
Local search, a referral programme with surgeons and doctors, and outreach to companies for workplace ergonomics.
- 5
Retain and complete the course
Course completion tracking, a rebooking call for any missed session, and a review ask once the course is finished.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
United States
Working with US physiotherapy clinics.
In the US it is called physical therapy, and the money question lands before the first visit. For example, a patient with a $2,000 deductible and a $45 copay works out what twelve visits will cost and cancels the third one. The plan of care is then abandoned halfway. A clinic that verifies benefits and says the number out loud keeps that patient to discharge.
Direct access rules differ from one state to the next, and payers set their own limits on visits without a physician's sign-off. We write what your state and your contracts allow you to offer, your attorney checks it, and then it goes on the page. The team doing that writing works to hours agreed with your front desk before anything starts.
Benefits verified before visit one
Copay, deductible, visit limit and authorisation set out on one sheet the patient sees at the first appointment. A patient who discovers the copay at visit three stops coming and nobody records why.
Arrival rate beats enquiry count
A twelve-visit plan of care that ends at visit five is the largest leak in a US clinic. We track cancellations and no-shows by therapist, and build the same-day rebooking call into the front desk routine.
Referring offices keep referring when they hear back
Orthopaedic and primary care practices send patients to whoever returns a progress note. A short note per referring provider, prepared by us and signed by your therapist, outlasts any lunch drop-off.
Workers' comp and auto cases run on paperwork
Authorisations, adjuster contacts and letters of protection decide whether those visits are ever paid. We hold the chase list and the dates so nothing lapses quietly in the middle of a case.
Cash-pay deserves its own page
Performance therapy, dry needling and post-rehab programmes sell to people who have used up their covered visits. That page is written for someone spending their own dollars, with the price on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions physiotherapy clinics ask before they call.
Not here? More answers, or ask on WhatsApp.
Home-visit apps promise a physiotherapist within the hour. How do we compete?
Should our pages say how many sessions a condition takes?
Are there restrictions on how we advertise treatment outcomes?
Can you help us build referral relationships with surgeons?
Do you handle enquiries for home visits and clinic visits differently?
Direct access rules differ by state. Can you still write our pages?
Would your team have access to WebPT?
Our patients all come from surgeons. Why would we need marketing?
How much does it cost?
How long is the contract?
Notes for owners
Read more about physiotherapy clinics.
- How to increase OPD patients: a practical plan for hospitals and clinicsMore OPD patients come from answering every call, a Maps profile with fresh reviews, a page per speciality and doctors who refer to you. The order of work that fills the outpatient desk.
- Keyword research for physiotherapy clinics: the searches behind SEO for physiotherapistsSEO for physiotherapists starts with the phrases patients type: physiotherapy near me, home physiotherapy, physio after knee replacement, frozen shoulder treatment. Here they are, grouped by intent, with the page each belongs on.
- Content ideas for physiotherapy clinicsPhysiotherapy content ideas that bring patients answer what people search after an injury or surgery: how long recovery takes, which exercises are safe, when to worry. Here they are, by reader.
- Local SEO checklist for clinicsA five-part checklist for clinics: a complete Google Business Profile, consistent details, treatment pages, a review routine and enquiry tracking.
- How to manage online reviews for a healthcare businessAsk every patient at the counter, reply within two days without discussing anything clinical, then fix the causes the reviews actually name.
- How clinics can generate more appointment enquiriesMost clinics do not have a visibility problem, they have a leak: missed calls, slow WhatsApp replies and no recall list.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.