Territory planning · Sales
Give every salesperson a patch sized to what they can actually cover well.
Sales territories inside a company often reflect history rather than design. One rep inherited a patch that has grown busier every year, another covers a wide area with little in it, and nobody has compared the two against actual account potential.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Territory planning is the assignment of accounts and geography to your own sales representatives, sized to their capacity and the potential of the area. GullySales maps account potential against current assignments and rebuilds territories so coverage is even and every rep has a fair, workable patch.
This service does that comparison directly. It maps the potential in every account and area against current rep assignments, and rebuilds territories so each patch is sized to what one person can genuinely cover. It applies to your own sales force, distinct from channel territory planning, which draws boundaries for external partners.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“One rep's patch has grown without anyone noticing”
Account and enquiry volume in a territory has increased year on year, and the rep covering it has quietly become overloaded compared to a colleague with fewer accounts.
“Quota looks even, opportunity is not”
Every rep gets a similar number, but the territories underneath those numbers carry very different potential, so some quotas are easy and others are unfair from day one.
“Nobody has a map of where the real potential sits”
Territory assignment follows history and habit rather than any current view of where accounts and prospects with real potential are located.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Account and territory potential mapping
Existing and prospective accounts scored and mapped by potential, so territory design starts from real data.
Territory redesign
Patches resized and reassigned to balance workload and opportunity fairly across the team.
Quota alignment
Targets set to reflect the actual potential of each redesigned territory, rather than an even split by headcount.
Transition plan
A plan for moving accounts between reps with minimal disruption to existing relationships.
Ongoing territory review process
A regular cycle for revisiting territory balance as the business and the market change.
How the result is measured
- Potential per rep across territories
- Quota attainment variance across the team
- Accounts reassigned
- Time since last territory review
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Sales teams where territory assignments have not been reviewed since the team was smaller
- Businesses where one rep's patch clearly carries more potential than another's, unaddressed
- Companies restructuring the sales team after growth, attrition or a new product line
- Managers unable to explain why quota is uneven across reps covering similar-sized patches
Not for
It is not the right fit if.
- You are assigning geographic territory to external dealers or distributors. That is channel territory planning
- Your team is very small, with each rep covering the whole account base rather than a distinct patch
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the territory planning work runs
- 1
Map account potential
A free audit of existing accounts and prospects, scored for potential across the whole sales area.
- 2
Redesign territories
Patches rebuilt to balance opportunity and workload across the team.
- 3
Transition accounts
Reassignments planned and communicated to minimise disruption to customer relationships.
- 4
Review and rebalance
Territory balance revisited on a set cycle as accounts and reps change.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will moving accounts between reps upset customers?
How often should territories be redesigned?
How is potential actually measured for a territory?
Does this set quota, or just define territory boundaries?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Territory planning, written for your industry.
Related services
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.