Territory planning · Sales
Give every salesperson a patch sized to what they can actually cover well.
Sales territories inside a company often reflect history rather than design. One rep inherited a patch that has grown busier every year, another covers a wide area with little in it, and nobody has compared the two against actual account potential.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Territory planning is the assignment of accounts and geography to your own sales representatives, sized to their capacity and the potential of the area. GullySales maps account potential against current assignments and rebuilds territories so coverage is even and every rep has a fair, workable patch.
This service does that comparison directly. It maps the potential in every account and area against current rep assignments, and rebuilds territories so each patch is sized to what one person can genuinely cover. It applies to your own sales force, distinct from channel territory planning, which draws boundaries for external partners.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“One rep's patch has grown without anyone noticing”
Account and enquiry volume in a territory has increased year on year, and the rep covering it has quietly become overloaded compared to a colleague with fewer accounts.
“Quota looks even, opportunity is not”
Every rep gets a similar number, but the territories underneath those numbers carry very different potential, so some quotas are easy and others are unfair from day one.
“Nobody has a map of where the real potential sits”
Territory assignment follows history and habit rather than any current view of where accounts and prospects with real potential are located.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Account and territory potential mapping
Existing and prospective accounts scored and mapped by potential, so territory design starts from real data.
Territory redesign
Patches resized and reassigned to balance workload and opportunity fairly across the team.
Quota alignment
Targets set to reflect the actual potential of each redesigned territory, rather than an even split by headcount.
Transition plan
A plan for moving accounts between reps with minimal disruption to existing relationships.
Ongoing territory review process
A regular cycle for revisiting territory balance as the business and the market change.
How the result is measured
- Potential per rep across territories
- Quota attainment variance across the team
- Accounts reassigned
- Time since last territory review
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Sales teams where territory assignments have not been reviewed since the team was smaller
- Businesses where one rep's patch clearly carries more potential than another's, unaddressed
- Companies restructuring the sales team after growth, attrition or a new product line
- Managers unable to explain why quota is uneven across reps covering similar-sized patches
Not for
It is not the right fit if.
- You are assigning geographic territory to external dealers or distributors. That is channel territory planning
- Your team is very small, with each rep covering the whole account base rather than a distinct patch
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the territory planning work runs
- 1
Map account potential
A review of existing accounts and prospects, scored for potential across the whole sales area.
- 2
Redesign territories
Patches rebuilt to balance opportunity and workload across the team.
- 3
Transition accounts
Reassignments planned and communicated to minimise disruption to customer relationships.
- 4
Review and rebalance
Territory balance revisited on a set cycle as accounts and reps change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will moving accounts between reps upset customers?
How often should territories be redesigned?
How is potential actually measured for a territory?
Does this set quota, or just define territory boundaries?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Territory planning, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.