Account-based selling · Sales
Stop treating every enquiry the same way and go after the accounts worth winning.
Most small sales teams handle every enquiry the same way: whoever calls in first gets followed up first. Take a manufacturer or a professional firm that sells to five or six large accounts a year. That habit means the biggest opportunity on the books gets the same three-line follow-up as a one-time buyer.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Account-based selling (ABS) means picking a defined list of target companies and running a coordinated approach to every decision-maker inside each one, instead of treating every enquiry alike. GullySales builds the account list, maps who to reach in each company, and coordinates calls, WhatsApp and email so the account is worked as one deal, not several disconnected conversations.
Account-based selling starts the other way round. We help you name the companies worth pursuing. We find out who actually decides and who influences the decision inside each one. Then we build a plan to reach all of them together, rather than waiting for one contact to reply.
This runs after account-based marketing has already opened a conversation, or on accounts your sales team has known by name for years without a plan. Either way, the work is coordinating who inside that account gets reached and in what order, not chasing a fresh lead.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The same message goes to a small order and a five-year contract”
One follow-up sequence is used for every enquiry, so a large manufacturer with real budget gets the same generic WhatsApp message as a walk-in order.
“Nobody knows who else in the company can say no”
A rep talks to one contact for months and then loses the deal to an approver on the other side of the building they never met.
“A lost account never gets revisited with a plan”
When an account says no, it drops out of the pipeline instead of being re-approached later with the right person and the right reason.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Target account list
A ranked list of the companies worth pursuing, built from your past wins, your margin per deal and the effort each account is worth.
Stakeholder map
For each target account, the likely buyer, influencer and approver, with a note on what each one probably cares about.
Coordinated outreach plan
A sequence of calls, WhatsApp messages, email and content aimed at each stakeholder over weeks, not a single call to one contact.
Account-level CRM tracking
One record per account showing every contact and conversation, instead of scattered notes across separate deal cards.
Account-specific material
A case study, proposal or reference chosen to match what that particular account cares about, not a generic brochure.
How the result is measured
- Accounts actively worked against the target list
- Stakeholders reached per account
- Accounts advancing to the next stage
- Enquiries traced back to a named account
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Manufacturers and exporters who sell to a short list of large buyers rather than a high volume of small ones
- B2B firms where a deal needs sign-off from a buyer, a finance approver and a technical evaluator
- Businesses trying to re-open an account after a stalled or lost deal
- Sales teams handed a marketing-qualified account who then work every contact inside it separately
Not for
It is not the right fit if.
- Your sales are high-volume and low-value with one contact per sale; ordinary lead follow-up will do more for less effort
- You do not yet know who your best accounts are; start with market sizing and opportunity assessment first
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the account-based selling work runs
- 1
Audit and baseline
We review how your current accounts and enquiries are actually being worked before changing anything.
- 2
Build the account list
We rank prospects by likely deal size, likelihood of winning and strategic value to your business.
- 3
Map the stakeholders
We identify who needs to be reached inside each account and what each person's role in the decision is likely to be.
- 4
Coordinate outreach
Calls, WhatsApp and email go out timed to reach every stakeholder, not just whoever answered first.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from normal lead follow-up?
How many accounts should we target?
Do we need our CRM set up before starting?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Account-based selling, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.